Google Confidential and Proprietary

Dmitry KorchaginGoogle Strategic Partnerships – Commerce

Google Confidential and Proprietary

Demo Video

• http://www.youtube.com/watch?v=aD5d03tsg-k

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Google Confidential and Proprietary

Миссия Google

Организовать информацию всего мира и сделать ее универсально доступной и

полезной

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Google Confidential and Proprietary

Google Shopping как часть этой миссии

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Результаты поиска оптимизируются под запросы пользователя

eiffel towerTrailer harry potterBarack ObamaTv lcd

Google Confidential and Proprietary

Google Shopping начинается здесь

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Google Confidential and Proprietary

Google Shopping и универсальный поиск

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Google Confidential and Proprietary

Google Shopping - страница результатов

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Google Confidential and Proprietary

Google Shopping - страница товара

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Google Confidential and Proprietary

Итак

• Google shopping – это часть Google web search experience

• Google shopping агрегирует информацию под потребности пользователя

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Google Confidential and Proprietary

Q&AQuestions?

Google Confidential and Proprietary

ANNEXES

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Google Confidential and Proprietary

СПАСИБО!

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Google Confidential and Proprietary

• Requires more than 30 review with an average rating higher than 4.0• Shown in ads automatically (opt-out possible)• Sources can be found by clicking on the Seller Ratings

Seller reviews

Google Confidential and Proprietary

Product Reviews

Google Confidential and Proprietary

Search results annotated with ratings provide shoppers with essential information to make buying decisions

Organic results annotation

Google Confidential and Proprietary

65% пользователей США ищут online перед покупкой

US Online and Web-influenced Retail Sales (in Billions)Source: Forrester Research Web-Influenced Retail Sales Forecast, 12/09 (US)

Поведение пользователей – поиск online, покупка offline

Google Confidential and Proprietary

Research BuySearch

What kind of product do I need?

What are the different models?

Which one is best for me?

Where can I find it?

Is it available?

How much does it cost?

Will it be compatible with x?

Should I buy it online or locally?

How can they ship it to me?

What is the return-policy?

Shopping decision process

Google Confidential and Proprietary

Nearby stores integrated to the Shopping results

Google Confidential and Proprietary

If the user clicks on “Nearby store” (along with Shopping)

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Google Confidential and Proprietary

Integration in the product pages

Google Confidential and Proprietary

In stock nearby functionality

Google Confidential and Proprietary

Back up screenshots just in case

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