Google case study-incisive indore

29

description

Presentation prepared by Incisive students dealing with leadership skills & personality Development Training

Transcript of Google case study-incisive indore

Page 1: Google case study-incisive indore

A WONDERFULL WORLD

OUTLINE

Organizational Structure

Whatrsquos a Google

History

Facts amp Figures

Products amp Services

SWOT Analysis

How Google Makes Money

Reasons Behind Financial Success

Google Conspiracy

Recap

Conclusions

References

ORGANIZATIONAL STRUCTURE

Top Management

Larry Page Co-Founder amp President Products

Sergey Brin Co-Founder amp President Technology

Eric Schmidt Chairman of the Board and CEO

WHATrsquoS A GOOGLE

Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of

American mathematician Edward Kasner

Googles play on the term reflects the companys mission to organize the immense amount of information available on

the web

HISTORY

Founded at Stanford in 1996 as a research

project

Incorporated in 1998 with $11M in funding

Worth $23B after initial public offering in

2004

Market Cap currently over $100B

FACTS amp FIGURES

Growing at a rate of 20 per month

More than 365 million visitors use google

More than 150 million queries per day

Offers search services in 28 different languages

Answered within half second

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 2: Google case study-incisive indore

OUTLINE

Organizational Structure

Whatrsquos a Google

History

Facts amp Figures

Products amp Services

SWOT Analysis

How Google Makes Money

Reasons Behind Financial Success

Google Conspiracy

Recap

Conclusions

References

ORGANIZATIONAL STRUCTURE

Top Management

Larry Page Co-Founder amp President Products

Sergey Brin Co-Founder amp President Technology

Eric Schmidt Chairman of the Board and CEO

WHATrsquoS A GOOGLE

Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of

American mathematician Edward Kasner

Googles play on the term reflects the companys mission to organize the immense amount of information available on

the web

HISTORY

Founded at Stanford in 1996 as a research

project

Incorporated in 1998 with $11M in funding

Worth $23B after initial public offering in

2004

Market Cap currently over $100B

FACTS amp FIGURES

Growing at a rate of 20 per month

More than 365 million visitors use google

More than 150 million queries per day

Offers search services in 28 different languages

Answered within half second

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 3: Google case study-incisive indore

ORGANIZATIONAL STRUCTURE

Top Management

Larry Page Co-Founder amp President Products

Sergey Brin Co-Founder amp President Technology

Eric Schmidt Chairman of the Board and CEO

WHATrsquoS A GOOGLE

Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of

American mathematician Edward Kasner

Googles play on the term reflects the companys mission to organize the immense amount of information available on

the web

HISTORY

Founded at Stanford in 1996 as a research

project

Incorporated in 1998 with $11M in funding

Worth $23B after initial public offering in

2004

Market Cap currently over $100B

FACTS amp FIGURES

Growing at a rate of 20 per month

More than 365 million visitors use google

More than 150 million queries per day

Offers search services in 28 different languages

Answered within half second

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 4: Google case study-incisive indore

WHATrsquoS A GOOGLE

Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of

American mathematician Edward Kasner

Googles play on the term reflects the companys mission to organize the immense amount of information available on

the web

HISTORY

Founded at Stanford in 1996 as a research

project

Incorporated in 1998 with $11M in funding

Worth $23B after initial public offering in

2004

Market Cap currently over $100B

FACTS amp FIGURES

Growing at a rate of 20 per month

More than 365 million visitors use google

More than 150 million queries per day

Offers search services in 28 different languages

Answered within half second

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 5: Google case study-incisive indore

HISTORY

Founded at Stanford in 1996 as a research

project

Incorporated in 1998 with $11M in funding

Worth $23B after initial public offering in

2004

Market Cap currently over $100B

FACTS amp FIGURES

Growing at a rate of 20 per month

More than 365 million visitors use google

More than 150 million queries per day

Offers search services in 28 different languages

Answered within half second

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 6: Google case study-incisive indore

FACTS amp FIGURES

Growing at a rate of 20 per month

More than 365 million visitors use google

More than 150 million queries per day

Offers search services in 28 different languages

Answered within half second

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 7: Google case study-incisive indore

CURRENT PRODUCTS

Web Search

Search billions of web pages

Google Chrome

A browser built for speed stability and security

Images

Search for images on the web

Scholar

Search scholarly papers

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 8: Google case study-incisive indore

CURRENT PRODUCT

Alerts

Get email updates on the topics of your choice

Groups

Create mailing lists and discussion groups

Youtube

Google plus

Gmail

Google map

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 9: Google case study-incisive indore

SearchDesktop

Earth

Froogle

Images

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 10: Google case study-incisive indore

SWOT ANALYSIS

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 11: Google case study-incisive indore

STRENGTHS

Googles speed and user friendliness

Dominates online advertising market

Ad Words (ads in search) Ad Sense (adson sites)

Fortunersquos 1 Best Company to Work For

Market Cap over $100000000000

Innovative collaborative environment

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 12: Google case study-incisive indore

WEAKNESSES

Ads still make up 99 percent of Googlersquos

revenue

High level executives jumping ship

No distinct leader of trio of top management

Spreading itself thin with new ventures

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 13: Google case study-incisive indore

OPPORTUNITIES

Android first open source mobile operating system

T-Mobile G1 announced first phone built forAndroid OS

Providing free mobile service using ad revenue

Make Google Chrome browser profitable

Advertising on radio or billboards

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 14: Google case study-incisive indore

THREATS

Competition from Yahoo and Microsoft

Doubt about information security and user

privacy

Face book stealing more execs social

networking competition

Copyright lawsuits

Possibility of censorship

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 15: Google case study-incisive indore

WHY HAS GOOGLE GROWN SO FAST

16

Innovation

Marketing

Customers

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 16: Google case study-incisive indore

HOW GOOGLE MAKES MONEY

Google makes money through Sites Revenues

Google makes money through Network

Revenues

Google makes money through International

Revenues

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 17: Google case study-incisive indore

GOOGLErsquoS REVENUES ($US BILLIONS)

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008e 2009e

$ B

illio

ns (

US

)

MS OSB

AOL

Yahoo

eBay

Amazon

Google

18

MS OSB ndash Microsoft Online Systems Business

Annual Calendar Year Revenues

Sources Techviser and Annual Reports

e - Analyst Estimates from Yahoo Finance

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 18: Google case study-incisive indore

AVERAGE ANNUAL REVENUE GROWTH ()

00

100

200

300

400

500

600

700

800

Google Amazon Yahoo Microsoft eBay

Past 5 Years

Next 5 Years

19

Source Yahoo Finance Oct 2008

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 19: Google case study-incisive indore

PROFITABILITY () OPERATING

PROFITREVENUES

0

5

10

15

20

25

30

35

40

45

Profit Margin

Operating Margin

20

Source Yahoo Finance Oct 2008

Based on trailing 12 months from Sept 08 except Microsoft June 08

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 20: Google case study-incisive indore

REASON BEHIND FINANCIAL SUCCESS

CONDUCTING E-MARKETING

CORPORATE OR MARKETING WEB

SITE

ONLINE ADVERTISING AND

PROMOTION

WEB COMMUNITIES

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 21: Google case study-incisive indore

ADWORDS AND ADSENSE

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 22: Google case study-incisive indore

GOOGLErsquoS SUCCESS

Financial Savvy Trusted Brand

Clever PeopleEfficient

Innovation

Vast Customer

Collaboration

Big Visions

Pictures Courtesy Google

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 23: Google case study-incisive indore

GOOGLE STORY

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 24: Google case study-incisive indore

CONCLUSION

Realistic rational viable business strategy

Impact on IT Industry

Focus

Honest Brand

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 25: Google case study-incisive indore

REFERENCES

v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009

v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009

v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009

v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009

Principles of Marketing by kotler armstrong by prentice hall of india

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 26: Google case study-incisive indore

THANK YOU

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549

Page 27: Google case study-incisive indore

Presentation Prepared By LSPT

Students of

on the Presentation Week

Call to enquire 0731-3045876 99263-70549