GOOGLE CASE STUDY

Background and results

• Developer: Google Inc.

• Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.

• GetJar Pay Per Download campaigns were deployed in two phases

• Google now receives over 1,000,000 downloads/ month

• Downloads to date: 11 million

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Background and Results Monthly download evolution

Series1 -

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

May-09 Jun-09 Jul-09Aug-09 Sep-09

First PPD campaig

n

2nd campaign

(x3 budget)

What did Google do to boost their results?

• Handset coverage: Google initially started with Symbian, Windows and Blackberry but later also included a Mobile Site Shortcut to cover non-smartphone users and increase their reach

• Campaigns: Initially they started with 2 campaigns per platform. However, following initial success Google began to use GetJar’s managed services and have since launched dozens of campaigns where they segmented these campaigns by:– Country– Platform– Message

• Analytics : leveraging GetJar’s managed services has also allowed Google to consistently analyze, fine tune or eliminate – as needed – certain campaigns

• Google’s campaigns have also been consistent over time ensuring high frequency of visibility in front consumers with high bidding to ensure visibility

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What is PPD? Appsolutely no clicks, only downloads

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• PPD: • Google ad sense type ad service. • Bid for premium visibility to

increase downloads. • Successful bids get premium listing • Pay only for successful downloads

• Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena

• Targeting: Bid for downloads by geography, by handsets and by carrier (NEW!)

• Soon: In application payments

H O M E PA G E ( M o b i l e )

Pay-per-download: On mobile and on WEB

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$0.20

$0.25

$0.50

$0.20

$0.40

$0.80

$1.00

$2.00

Ad NetworkCost Per Click

GetJarPay Per Download

Pay only when download starts

PPD results in easier activation which is more cost effective then CPM or CPC campaigns

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GetJar Networks Inc. 1500 Fashion Island Blvd, Suite

209San Mateo, California

94404 USATel +1 650 288 3225

GetJar Incsalesteam@getjar.comwww.getjar.com

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