Google AnalyticsGoogle Analytics. Getting Started 1.Register with Google Analytics .
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Transcript of Google AnalyticsGoogle Analytics. Getting Started 1.Register with Google Analytics .
Getting Started1. Register with Google Analytics
www.google.com/analytics
Getting Started2. Get the Google Analytics Module
www.drupal.org/project/google_analytics
Getting Started3. Configure the module
Your site > Configuration > System > Google Analytics
Getting Started3. Configure the module
Your site > Configuration > System > Google Analytics
VIDEO WALKTHROUGH
Should you upgrade toUniversal Analytics?
https://developers.google.com/analytics/devguides/collection/upgrade/index#benefits
You might already be using Universal Analytics!• On Google: Look for “Analytics.js” in your tracking script (not ga.js or others)• On Drupal: Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support
Universal Analytics
What are Accounts, Properties, and Views?
• Look for “Analytics.js” in your tracking code (not ga.js or any other script)• Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support Universal
Analytics
All the data belonging to
a single tracking code
Your data, as presented by Google after filters have
been applied
Basically everything
Are you tracking the wrong traffic?
Your GA Data
Your Test Site
Your Live Site
Any random site
UA-39779745-1
UA-39779745-1
UA-39779745-1
The Problem
Are you tracking the wrong traffic?
The Solution: Use a hostname filter
https://blog.kissmetrics.com/protect-analytics-from-hacking/
Are you tracking internal search?
You probably should be!
Google Analytics View settings
Google Analytics Module settings
Contextual Help Inline Education
Google Analytics Academy
https://analyticsacademy.withgoogle.com/explorer
Lynda.com Essential Training
www.lynda.com/Google-Analytics-tutorials/
Google-Analytics-Essential-Training/160343-2.html
More Resources