Google analytics workshop
-
Upload
redacademy -
Category
Marketing
-
view
222 -
download
3
Transcript of Google analytics workshop
![Page 2: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/2.jpg)
FROM THIS
![Page 3: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/3.jpg)
TO THIS
![Page 4: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/4.jpg)
DIGITAL MARKETING & MEASUREMENT MODEL
• Business Objectives
• Goals
• Key Performance Indicators
• Targets
• Segments Avinash Kaushik
![Page 5: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/5.jpg)
STEP 1: IDENTIFY THE BUSINESS OBJECTIVES
• Why does your website exist?
• Your objectives should be DUMB
• Doable
• Understandable
• Manageable
• Beneficial
![Page 6: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/6.jpg)
STEP 2: IDENTIFY GOALS FOR EACH OBJECTIVE
• Goals are specific strategies you’ll leverage to accomplish the business objectives.
• Your goals should be SMART
• Specific
• Measurable
• Attainable
• Reasonable
• Timely
![Page 7: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/7.jpg)
STEP 3: SELECT KEY PERFORMANCE INDICATORS
• A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.
• Find the most relevant KPI for each goal.
• Focus on conversions
![Page 8: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/8.jpg)
STEP 4: SET TARGETS
• Set the parameters for success
• Targets are pre-determined indicators of success or failure.
• Identify targets for each KPI
![Page 9: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/9.jpg)
STEP 5: DEFINE SEGMENTS
• Identify the segments that you will analyze to understand why you succeeded or failed.
• Segment types
• People
• Behaviour
• Outcomes
![Page 10: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/10.jpg)
IN SUMMARY
1. Identify the business objectives
2. Identify crisp goals for each objective
3. Write down the key performance indicators
4. Set the parameters for success by identifying targets for each KPI
5. Identify the segments for success/behaviour/outcomes to analyze
![Page 11: Google analytics workshop](https://reader031.fdocuments.net/reader031/viewer/2022020307/55cd753abb61ebb60e8b45b7/html5/thumbnails/11.jpg)
REFERENCES
• Analytics Academy
• Avinash Kaushik’s Blog Post