Google analytics WordCamp Fayetteville
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Google Analytics Absolutely everything you ever wanted to know – in 40 minutes
Transcript of Google analytics WordCamp Fayetteville
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Google AnalyticsAbsolutely everything you ever
wanted to know – in 40 minutes
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• Source/Medium• Visitors Flow• Social Flow
What I promise to cover
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Source/Medium
• Source – where the traffic came fromExamples: Google Search, Yahoo Search, newsletter, etc
• Medium - Qualifier for Source; Google/Organic vs. Google/Referrer
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Keyword
• KeywordThe term or keyword is the word or phrase that a user types into a search engine.
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New vs. Returning with Source
Blog
Source
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Audience – Visitor Flow
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Traffic Sources - Social Visitors Flow
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4 Awesome Metrics
• Loyalty - Frequency• Recency• Length of Visit• Depth of Visit
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Frequency
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Recency
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Content Overview
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Questions
Angela BelfordThe Belford Group
@angelabelford