Google Analytics Reports
-
Upload
sri-c -
Category
Data & Analytics
-
view
119 -
download
2
description
Transcript of Google Analytics Reports
![Page 2: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/2.jpg)
Text
Audience ReportsIdentify user characteristics, user devices and user loyalty
![Page 3: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/3.jpg)
Locations - Tracks Visits by Continent, Sub Continent, Country, Region, Metro Area or City New vs Returning - Tracks First Time and Repeat visitors Frequency & Recency - Shows how often the visitor visits your site and days elapsed between visits Engagement - Measures how much time and how many pages the user visited Browsers & OS - Identifies browser issues users may be experiencing
![Page 4: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/4.jpg)
Network - Displays the name of the visitors internet service provide Mobile Overview - Shows the type of smartphones, tablets or desktop device of users Mobile Devices - Lists the users mobile device, brand, service provider, input selector, os, screen resolution Custom - Build your own using dimensions, metrics and custom variables
![Page 5: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/5.jpg)
Text
Acquisition ReportsTrack traffic generators Compare marketing channels
![Page 6: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/6.jpg)
All Traffic Report - Lists all sources of traffic to your site including referrals, search engine traffic and direct traffic.
Channels Report - Traffic source reporting rolled up by category.
Campaigns Report - Traffic data aggregated by campaign
![Page 7: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/7.jpg)
Text
Ad Words ReportsMeasure Google Adwords performance
![Page 8: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/8.jpg)
AdWords Campaigns - Shows performance metrics for your AdWords search and display campaigns
AdWords Keywords - Evaluates performance of keywords in your search campaigns
Matched Search Queries - Shows user entered search queries that match your keyword lists
Day Parts - Displays statistics on which hour of the day and day of the week is most valuable for ads
Destination URL’s - Shows URL's on your site to which you have directed visitors from your AdWords ads
![Page 9: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/9.jpg)
Bid Adjustment - Measures AdWords performance for each of the bid adjustments you make in your campaign
Placements - Tracks performance of your automatic and managed placements on the Google Display Network.
Keyword Position - Shows how ad position affects keyword performance.
Display Targeting - Follow-on effect of display ads: user engagement after they click your ads and conversion
Video Campaigns - Performance TrueView video ad campaigns created using AdWords for Video
![Page 10: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/10.jpg)
Text
Behavior ReportsShows how users interact with your website or app
![Page 11: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/11.jpg)
All Pages Report - How frequently each page on your site was viewed
Content Drill down - Groups pages according to directory understand how content in a certain section of your report is performing.
Landing Pages - Lists all of the pages through which people entered your site
Exit Pages - Which pages of your site were the last pages of a users visit
Events - Provides a non-pageview based approach to tracking interactivity
Site Search - Shows how successful your visitors are when they search your site
Behavior Flow - Visualizes the path visitors travel from one page or event to the next
![Page 12: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/12.jpg)
Text
Ecommerce ReportsTrack sales activity and performance
![Page 13: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/13.jpg)
Overview - Measures the overall state of your business
Product Performance - Tracks product performance based on revenue, price, quantity, user engagement
Sales Performance - Evaluates sales based on transaction and date.
Transactions Report - Lists all transactions id's for orders made on your site
Shopping Behavior Analysis - Shows the number of sessions that included each stage of your purchase funnel
Checkout Behavior Analysis - Shows how successfully your users moved through the checkout process
![Page 14: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/14.jpg)
Product List Performance - Displays how the product lists on your site performed
The Internal Promotion - Measures the performance of your internal promotions
The Order Coupon - Shows how your order-level coupons performed
The Product Coupon - Evaluates the performance of your product-level coupons
The Affiliate Code - Measure the contribution of affiliate sites to your ecommerce performance
![Page 15: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/15.jpg)
Text
Multi Channel Funnel ReportsHow marketing channels work together to drive sales and conversions
![Page 16: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/16.jpg)
Assisted Conversion - Summarizes the roles and contributions of your channels
Top Conversion - Shows all of the unique sequences of channel interactions that led to conversions
Time Lag - Shows how many days pass between the first interaction and last interaction for your users conversions paths
Path Length - Breaks conversions by the number of channel interactions contained in your users conversion paths
![Page 17: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/17.jpg)
Text
Attribution ReportCompares different attribution models to understand the return on advertising investment
![Page 18: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/18.jpg)
Text
Goal Flow ReportVisualize the path your visitors take through a funnel towards a goal.
![Page 19: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/19.jpg)
Text
Site Speed ReportMeasure Latency - Page-load time, Execution Speed, Parsing Speed
![Page 20: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/20.jpg)
Overview - Shows average page-load time by Browser, Country/Territory, and Page
Page Timings - Detailed analysis of individual page performance.
User Timings - Detailed analysis of individual resource performance (e.g., images, videos, buttons).
![Page 21: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/21.jpg)
Text
Funnel Visualization ReportShows visitor traffic movement from one step to the next and where visitors exit the conversion process
![Page 22: Google Analytics Reports](https://reader034.fdocuments.net/reader034/viewer/2022042613/549b4d63b47959f7088b4746/html5/thumbnails/22.jpg)
Works only with Destination Goals
Tracks funnel conversion rate and users step-by-step drop off rate before conversion
Backfills steps that a user skipped/missed between the visited step and the goal
Reflects data going forward and doesn't show historical data.