Google Analytics & Millennium 8 th Annual MENA-IUG Conference Doha, Qatar Google Analytics &...

Google Analytics & Millennium

8th Annual MENA-IUG ConferenceDoha, Qatar

Google Analytics & Millennium | American University of Sharjah | 19.11.2013

Google Analytics Defined

• Tracks visits to your catalogue• Tracks search terms used in your catalog• Tracks where visits originate from• Tracks where people leave your catalogue


• Identify and solve potential problems• Monitor usage patterns• Help with decision making

Google Analytics


Setup


Users


Tracking Code


<script type="text/javascript">

var _gaq = _gaq || []; _gaq.push(['_setAccount', ‘UA-######-#']); _gaq.push(['_trackPageview']);

(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

</script>

Botlogo


Filters


IP Filter


Regular Expressions for IP Ranges


Site Search Tracking


Site Search Settings


Website Search


Search Categories


The Impact of the Discovery Layer


Event Tracking


An Internet of things


<a onClick="_gaq.push(['_trackEvent', 'quickLinks', 'Header', 'Databases by Title - link',, false]);"href="find/databases-by-title/">Databases by Title</a>

Event Category


Event Action


Event Label


Building URLs for Tracking


https://support.google.com/analytics/answer/1033867?hl=en

http://gaconfig.com/google-analytics-event-tracking/

What can it tell us?


Patterns of Usage - Daily


7-9pm (8pm usually the tip of the spike)

Patterns of Usage - Weekly


SuM

Tu

WTh

Fr

Sa

Where are our users from


Questions


Thank you

James MacDonald | [email protected]


Google Analytics & Millennium 8 th Annual MENA-IUG Conference Doha, Qatar Google Analytics &...

Documents

Transcript of Google Analytics & Millennium 8 th Annual MENA-IUG Conference Doha, Qatar Google Analytics &...