Google Analytics

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Google Analytics

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BG – Before Google

Google Analytics

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BG – Before Google

Google Analytics

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Google Analytics

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Google Analytics

https://www.youtube.com/watch?v=opwrGPKcfYw

Google Analytics

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Analytics - same data, different look

Google Analytics

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Why use Analytics?

Understand -

• - How many people visit

• - Where they go on your site

• - What they do whilst on your site

• - What they are using to access your site

• - How they found your site

• - Advertising/marketing effectiveness

• - The impact of changes

Google Analytics

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Setting up Analytics

Google Analytics

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Setting up Analytics?

www.google.com/analytics

Google Analytics

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Setting up Analytics

Google Analytics

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Setting up Analytics

Google Analytics

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Setting up Analytics

Adding the code – using your CMS

Google Analytics

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Understanding Analytics

Set Date to measure

Google Analytics

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Compare previous dates

Understanding Analytics

Google Analytics

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Understanding Analytics

Google Analytics

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Understanding Analytics – Core Stats

Sessions

= Total number of visits

Page Views

= Total number of pages viewed

Avg. Session Duration

=Average Visit Length

% New Sessions

= Percentage of new Vs

returning users

Google Analytics

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Understanding Analytics – Core Stats

Users

= Total number of visitors

Pages/Session

= Average pages viewed per visit

Bounce Rate

= percentage of people who never

visit more than the page they landed on

Google Analytics

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Understanding Analytics – Visitor Location

Google Analytics

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Understanding Analytics – Visitor Location

Google Analytics

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Understanding Analytics - Technology

Google Analytics

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Understanding Analytics – Acquisition

Google Analytics

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Understanding Analytics – Acquisition

Google Analytics

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Understanding Analytics – Acquisition

Google Analytics

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Understanding Analytics – Content

Google Analytics

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Understanding Analytics – Content

Google Analytics

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Understanding Analytics – User Flow

Google Analytics

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Understanding Analytics – Site Speed

Google Analytics

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Understanding Analytics – Site Speed

Google Analytics

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Understanding Analytics – Site Speed

Google Analytics

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Understanding Analytics – Site Speed

Google Analytics

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Understanding Analytics – Site Speed

Tools.pingdom.com

Google Analytics

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Understanding Analytics – Site Speed

Tools.pingdom.com

Google Analytics

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Understanding Analytics – Event Tracking

Can be used to track

• Downloads

• Subscriptions

• Clicks on Links

• Views of Videos

Google Analytics

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Understanding Analytics – Experiments

https://www.youtube.com/watch?v=TGrujIh2H0I

Google Analytics

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Understanding Analytics – In Page

Google Analytics

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Understanding Analytics – Conversions

Google Analytics

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Understanding Analytics – Conversions

Google Analytics

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Understanding Analytics – Conversions

Google Analytics

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Understanding Analytics – Custom Reports

Google Analytics

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Understanding Analytics – Custom Reports

Google Analytics

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www.google.com/webmaster

Google Analytics

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https://www.youtube.com/watch?v=COcl6ax38IY

Google Analytics

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Why use Webmaster?

Understand -

• - Whether Google has any issues with your

site

• - Which words and phrases people are using

• - Who is linking to your site

• - How Google “sees” your site

Google Analytics

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Webmaster Tools – Dashboard

Google Analytics

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Webmaster Tools

Google Analytics

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Webmaster Tools

Google Analytics

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Webmaster Tools

Google Analytics

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This is where Google tells you that “you’ve

been bad”

Webmaster Tools

Google Analytics

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Webmaster Tools

Google Analytics

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Webmaster Tools

Google Analytics

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To advise of security issues – such as

Site hacked and hosting malwear

Webmaster Tools

Google Analytics

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Google Analytics

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Find me www.enterprise-oms.co.uk

andy@enterprise-oms.co.uk

Follow me Twitter @andypoulton

Linkedin AndyPoulton

Phone me 01793 74 53 05

07966 54 71 46