Google Analytics information about the Flemish geoportal ... · Google Analytics information about...
Transcript of Google Analytics information about the Flemish geoportal ... · Google Analytics information about...
www.vlaanderen.be/informatievlaanderen
Google Analytics information about the Flemish geoportal “Geopunt”: the pro’s and con’s
Laura D’heer
Informatie Vlaanderen
308 municipalities
2068 private
partners
6.4 M citizens
978 public
partners
Federal & 3
regions
EU
Context from
Geopunt
3
> The Geoportal Flemish government
> Since november 2013
> Over-arching application
Business requirements
Legal requirements
> Accessible
GDI
Points of interest
API solutions
SDI Flanders
INSPIRE
Metadata
Maps & tools
Open Data
6000/day
INSPIRE Conference 2018 - Google Analytics for Geopunt
Web analytics tool
Who is your user
Free and simple
Activity of your website
Google analytics
Reliable and worldwide used
INSPIRE Conference 2018 - Google Analytics for Geopunt4
Answer to big questions
How many people visit my website?
Do I need a mobile-friendly website?
What websites send traffic to my website?
Where do my visitors live?
Which pages on my website are the most popular?
When and where are they leaving my website?
Which tools/pages do my visitors used the most?
5INSPIRE Conference 2018 - Google Analytics for Geopunt
6
7
INSPIRE Conference 2018 - Google Analytics for Geopunt7
8
8
Change websiteAnd mark favorites
Change period
Temporal granularity
Hoover metrics for info
Hoover for more info
Switch reports…
…and see top 10
Export
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Geopunt.be users and pageviews
Users Pageviews Expon. ( Users ) Expon. ( Pageviews )9
INSPIRE Conference 2018 - Google Analytics for Geopunt
Which browser?
Browser (top 5)
Chrome45%
Internet Explorer
24%
Safari14%
Firefox10%
Edge7%
10INSPIRE Conference 2018 - Google Analytics for Geopunt
INSPIRE Conference 2018 - Google Analytics for Geopunt11
12
Search
Layers
BackgroundTools
Apps
Identify
….
Events
13INSPIRE Conference 2018 - Google Analytics for Geopunt
INSPIRE Conference 2018 - Google Analytics for Geopunt14
Behavior USERS
Google analytics for Geopunt
Per Geopunt application
15INSPIRE Conference 2018 - Google Analytics for Geopunt
Start up cost very low
Conclusions
16INSPIRE Conference 2018 - Google Analytics for Geopunt
Extra effort to customize
Powerful for business
www.vlaanderen.be/informatievlaanderen
Come to
TrefdagDigitaalVlaanderen
29/11/2018 ICC Ghent