Google Analytics Hacks for Magento
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Transcript of Google Analytics Hacks for Magento
Google Analytics hacks for Magento
Let me introduce myself…
Jente De Ridder
Web Analytics Consultant
Humix
Twitter: @Nihiel
22017 © Humix, all rights reserved
No introduction needed…
Google Analytics
The most used web analytics tool in
the world.
Over 30 Million websites use GA*
Google processes over half a
Trillion server calls per day.
32017 © Humix, all rights reserved
*Source: https://trends.builtwith.com/analytics/Google-Analytics
**Source: Google spokesperson on GACP Summit 2017
Be creative with
custom dimensions & metrics
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Be creative with custom dimensions & metrics
How to set custom dimensions/metrics?
1. Create the custom dimension/metric in the
Admin panel of Google Analytics
2. Add the custom dimension/metric to your
tracking implementation.
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Be creative with custom dimensions & metrics
Customer Life Time Value (CLTV)
Custom Metric
Increments every time a purchase
happens
Customer ID
Custom dimension or User ID
Can be pulled from Magento,
everytime a customer logs in
Screenshot: https://www.lunametrics.com/blog/2016/02/18/tracking-customer-lifetime-value-in-google-analytics
72017 © Humix, all rights reserved
Be creative with custom dimensions & metrics
Product Stock Status
Custom Dimension
Captures the stock status on a
product detail page
Product Size / Color / …
Custom Dimension
Captures the size on add-to-cart
Screenshot: https://codecanyon.net/item/actionable-google-analytics-for-magento/9899649
82017 © Humix, all rights reserved
Be creative with custom dimensions & metrics
Weather & Temperature
Custom Dimensions
Uses public API services in
combination with IP geolocation
Captures the current weather and
temperature at the location from
where a user visits your website
Screenshot: http://www.amazeemetrics.com/en/blog/third-party-data-google-analytics
Measure zero search results
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Measure zero search results
There’s something missing in the Internal Site Search reports
They do NOT tell you the amount of results shown
Screenshot: https://megalytic.com/blog/tracking-internal-site-searches-in-google-analytics
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Measure zero search results
Add an event to track “zero search results”
Identify site search issues
Identify new business opportunities
Google Analytics data within
Magento
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GA data within Magento
Use a module to include GA data
in the Magento Admin Panel
Increase productivity
Contribute to a data-driven
culture
Screenshot: https://www.h-o.nl/blog/free_magento_module_google_analytics_dashboard
Don’t trust GA’s transaction data
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Don’t trust GA’s transaction data
Transaction tracking in GA sucks
JavaScript can be disables in a browser
Users can leave between the payment and the success page
Non-online payment methods are not corrected in GA
Erroneous tracking implementations
Deviations of 10 – 15% are considered “normal”
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Don’t trust GA’s transaction data
Centralize data in dashboards
Make sure that you report accurate numbers
Query the Magento database
Connect to the Google Analytics API
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Don’t trust GA’s transaction data
Use the Measurement Protocol to measure transactions
Complex implementation
Every transaction that is pushed to Magento, is pushed to GA
Combine with Refund data to get the whole picture
Screenshot: https://www.h-o.nl/blog/free_magento_module_google_analytics_dashboard
Underused visualization options
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Underused visualization options
How to switch to an alternative visualization?
Every standard report combines a trend graph and a table
The information in the table can be replaced by an alternative
visualization that helps to analyze the data more intuitively
These visualizations can be found on the top right of the table
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Underused visualization options
Alternative visualization: the pie chart
Usefull for dimensions with a limited amount of values
How much contributes each value to the total?
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Underused visualization options
Alternative visualization: the bar chart
Usefull for dimensions with a limited amount of values
Better than pie chart for showing minor differences between values
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Underused visualization options
Alternative visualization: the comparison chart
Usefull for all dimensions
Compares the performance of a specific value to the site average
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Underused visualization options
Alternative visualization: the term cloud
Only available within acquisition and site search reports
Useful for visualizing the relative importance for a keyword
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Underused visualization options
Alternative visualization: the pivot table
Compare up to 3 dimensions for 2 metrics
Screenshot: https://www.lunametrics.com/blog/2012/08/30/5-features-google-analytics/
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Underused visualization options
How to switch to motion charts?
Every standard report combines a trend graph and a table
In most reports, the graph visualization can be switched for a
motion chart.
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Underused visualization options
Motion charts
Animated visualization of the data
Used to analyze outliers for a dimension
Screenshot: https://www.lunametrics.com/blog/2012/08/30/5-features-google-analytics/
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Underused visualization options
Plot rows
Simply select the checkbox next to a row in the table and click the
“plot rows” button.
Compare the trend for a specific value to the overall trend
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Underused visualization options
Compare metrics
Next to the primary metric for the graph, you can add a second
metric.
Compare the trend for two metrics
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Underused visualization options
Sort on Weighted
Sorting a table on relative metrics is often useless
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Underused visualization options
Sort on Weighted
By setting sort type to “weighted”, the column is sorted by
importance, instead of numerical order.
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Underused visualization options
Turn on heat map for columns
Add a meaningful color to each cell
of a column by turning on the heat
map functionality
Grey bars
Colored cells
with up is good OR up is bad
[email protected] | @Nihiel on Twitter