Google Analytics Demystified: A Hands-On · PDF fileBrief Contents # Preface Getting Started
Google Analytics - Getting Started
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Transcript of Google Analytics - Getting Started
GOOGLE ANALYTICS
Hello rabbit hole.
getting started
• You need a Google account.
• google.com/analytics
setup 101
1. Tell Google about your site
2. Put the code in your pages or template files
ooh shiny!
ooh shiny!
ooh shiny!
CONTEXT…without it, data is just noise.
segments
filters
goals
• Sales
• Information
• Inquiry collection
• Advertising revenue
• Appointment scheduling
Your site goals should be tied to your business goals. KPI measure status against desired outcomes.
it’s the question that drives us
• How is our campaign doing?
• What search engines are sending visitors?
• What geographic areas are we NOT marketing to that are still yielding traffic and/or conversions?
• How many times do visitors come to our site before they complete a goal?
• Are sales higher on certain devices?
• What types of content are generating traffic?
• What’s the ROI of social engagement?
custom dashboards
• Create widgets for highly specific measurements
• Apply and compare date ranges
• Subject to segmentation
• Provide context
EXAMPLE: UMW KPI Dashboard
A/B TESTING…because the plural of anecdote
is not data.
QUESTIONS?Shelley Keith