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Google Analytics For Non-Profits

Gilli Goodman – Agency Product Specialist, Google

March 7th 2013

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Agenda

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I. Introduction to Analytics

II. Top Reports & Insights

III. Resources

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Introduction To Analytics

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Web behaviour is not a linear process

300 x 250News

search

Site Visitsonline videos

mobile search

tv ads

newspaper adsonline

display ads

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Google Analytics is a free tool to help you understand your

website traffic

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Digital and Traditional Channels

7

Mass Media

Online Search Social Mobile

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Measurability & Accountability

8

Are our online campaigns performing?

Where can we improve our site for the actions we want?

Are our visitors donating or signing up for info?

What is every Pound of my marketing budget doing?

Mass Media

Online Search Social Mobile

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% donated

Different Visits, Different Purposes

Charity research

signupEvent pages

Reading info

bounced

Why?

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How do you measure success? - Goals in Google Analytics

Amount Donated

E-Commerce

Newsletter / Event signups

Secondary Conversions

Reading Content / Watching videos

Engagement

Sharing, Liking & Commenting

Social

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Top Insights and Reports

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Google Analytics Real Time

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Location report

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Monitor all Traffic Sources

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Understand AdWords Performance

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Social tracking

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Mobile reporting

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Identify High-Bounce Pages

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Resources

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Analytics Help Centre

•http://support.google.com/analytics

Conversion University

•http://www.google.com/analytics/iq.html

Grow Your charity online

•www.growyourcharityonline.com

Google Analytics Resources

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Thank you!