Google Analytics and your event (with notes)
-
Upload
ticketscript -
Category
Marketing
-
view
257 -
download
0
description
Transcript of Google Analytics and your event (with notes)
![Page 1: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/1.jpg)
![Page 2: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/2.jpg)
Google Analytics and your event- by Shane Mansfield, Head of Performance Marketing at
ticketscript (and resident data nerd)
![Page 3: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/3.jpg)
Today’s agenda
● A basic overview of Google Analytics
● Getting to your useful data and using it
● Know your goals
● Know your data and do great things with it
● What’s next
● ASK QUESTIONS AT ANY TIME :-)
![Page 4: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/4.jpg)
It’s all about definition
![Page 5: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/5.jpg)
Sessions
![Page 6: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/6.jpg)
Pageviews
![Page 7: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/7.jpg)
Bounce rate and exit rate
![Page 8: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/8.jpg)
Pages per session
![Page 9: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/9.jpg)
CTR & Conversion rate
![Page 10: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/10.jpg)
Keeping things simple
![Page 11: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/11.jpg)
● There’s a lot of data out there● It’s easy to get lost
● Focus on the useful data and not just the interesting
![Page 12: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/12.jpg)
Referrals
![Page 13: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/13.jpg)
Device
![Page 14: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/14.jpg)
Location
![Page 15: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/15.jpg)
Marketing campaigns
![Page 16: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/16.jpg)
Ticket sales
![Page 17: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/17.jpg)
Site ‘events’
![Page 19: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/19.jpg)
Make a plan
![Page 20: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/20.jpg)
Universal analytics
![Page 21: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/21.jpg)
Filters
![Page 22: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/22.jpg)
Goals
![Page 23: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/23.jpg)
Goal funnels
![Page 25: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/25.jpg)
Page Analytics extension
![Page 26: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/26.jpg)
Test. Learn. Repeat.
![Page 29: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/29.jpg)
Make your site better
![Page 30: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/30.jpg)
Do great things with your data
![Page 31: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/31.jpg)
Adwords integration
GoalsLists
ConversionsRemarketing
![Page 32: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/32.jpg)
Google integration
![Page 33: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/33.jpg)
Further integration
![Page 34: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/34.jpg)
Remarketing
![Page 35: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/35.jpg)
Smart targets
![Page 36: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/36.jpg)
Campaign trackinghttp://www.amsterdam-dance-event.nl/tickets/festival/ is a referral at best
http://www.amsterdam-dance-event.nl/tickets/festival/utm_source=ade&utm_medium=listing&utm_campaign=neundercurrent is a campaign that can be tracked down to a click level
It doesn’t have to be paid.Untracked Tracked
![Page 37: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/37.jpg)
Campaign tracking
![Page 38: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/38.jpg)
Ten things to remember
![Page 39: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/39.jpg)
1. Keep it simple2. Make a plan
3. Focus on the useful data4. Track all of activity
5. Know your goals6. Test. Learn. Repeat.
7. Make data based decisions8. Use your data to do great things
9. Make your site better10. #Sellmore
![Page 40: Google Analytics and your event (with notes)](https://reader035.fdocuments.net/reader035/viewer/2022062708/55896a19d8b42a88268b46b9/html5/thumbnails/40.jpg)
http://company.ticketscript.com/uk/blog/features/introducing-the-sellmore-reporting-suite/772/http://company.ticketscript.com/uk/blog/how-to/everything-you-need-to-know-about-google-analytics/964/http://company.ticketscript.com/uk/blog/how-to/analytics-connect-from-ticketscript-an-introduction/804/http://www.thomson.co.uk/blog/wp-content/uploads/infographic/interactive-music-map/index.htmlhttp://www.seoweather.com/google-analytics-event-tracking-code-generator/https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcohhttp://contentverve.com/10-call-to-action-case-studies-examples-from-button-tests/http://www.lingscars.com/https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=enhttp://company.ticketscript.com/uk/blog/how-to/setting-up-remarketing-using-google-adwords/917/https://support.google.com/analytics/answer/1033867?hl=en-GB
References