Google Analytics 101

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GOOGLE ANALYTICS 101 What you need to know to sound like you know what you’re talking about.

description

Short, quick and to the point presentation on the basic uses of Google Analytics. How install the code, use Google URL builder, and the various sections of Google Analytics.

Transcript of Google Analytics 101

Page 1: Google Analytics 101

GOOGLE ANALYTICS 101What you need to know to sound like you know what you’re talking about.

Page 2: Google Analytics 101

TRAFFIC PATTERNS

DRIVE TRAFFIC

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ANALYTICS 5

Custom dashboards

New Admin API

ABCs

Acquisition, Behaviour, and Conversion.

Demographic Data

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INSTALLING GOOGLE ANALYTICS

• Sign into your account

• Find the tracking code

• <script></script>

• Put it on your website

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THE BASICS• Visitor Overview

• Language & country/territory

• Browser & operating system

• Engagement report

• Visit duration & page depth

• Page View vs. Unique Page View

• Acquisition Overview

• Strength of SEO & AdWord

• Channels

• Organic Search, Direct Search, Referrals, Paid Search, Social, and Email.

• Campaigns

• Keywords (Paid vs Organic)

• Behaviour

• Behaviour Flow

• Bounce Rate

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GOOGLE URL BUILDER• UTM Link Building

• Tags URL to track & monitor

• Build unique URLS for any landing page

• Twitter vs. Facebook vs. Pinterest

• Any time you include an outbound link

• Full ROI information on leads & conversions

Find out which platform

produces the best ROI

More effort into your marketing of that

platform

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