Google Analytics 101
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Transcript of Google Analytics 101
GOOGLE ANALYTICS 101What you need to know to sound like you know what you’re talking about.
TRAFFIC PATTERNS
DRIVE TRAFFIC
ANALYTICS 5
Custom dashboards
New Admin API
ABCs
Acquisition, Behaviour, and Conversion.
Demographic Data
INSTALLING GOOGLE ANALYTICS
• Sign into your account
• Find the tracking code
• <script></script>
• Put it on your website
THE BASICS• Visitor Overview
• Language & country/territory
• Browser & operating system
• Engagement report
• Visit duration & page depth
• Page View vs. Unique Page View
• Acquisition Overview
• Strength of SEO & AdWord
• Channels
• Organic Search, Direct Search, Referrals, Paid Search, Social, and Email.
• Campaigns
• Keywords (Paid vs Organic)
• Behaviour
• Behaviour Flow
• Bounce Rate
GOOGLE URL BUILDER• UTM Link Building
• Tags URL to track & monitor
• Build unique URLS for any landing page
• Twitter vs. Facebook vs. Pinterest
• Any time you include an outbound link
• Full ROI information on leads & conversions
Find out which platform
produces the best ROI
More effort into your marketing of that
platform