www.meetsamir.com

Twitter @MEETSAMIR

www.meetsamir.com

Twitter @MEETSAMIR

Google Adwords

Distribution Hacks with

Samir Patel @ 500Startups

www.meetsamir.com

Twitter @MEETSAMIR

Presenter Bio: Samir Patel

Managed $1B+ in Advertising Spend across Search, Social, Retargeting and Mobile Ads.Founded SearchForce took company to profitability with Fortune 500 clients. Pioneer in applying Wall Street Quantitative Finance Trading Techniques to Online Marketing.Top US Advertisers as Clients: Progressive, Experian, AT&T, Scottrade, Priceline, eBay, Oracle and Salesforce.com.MBA, Brand Marketing from Cornell’s Johnson Graduate School of Business.

www.meetsamir.com

Twitter @MEETSAMIRGET A FREE AUDIT OF

YOUR MARKETING CAMPAIGNSwww.meetsamir.com

(fill out contact form)

@MeetSamir

Connect

www.meetsamir.com

Twitter @MEETSAMIR

Please watch recorded LiveStream video as well to get more context around the presentation

Samir Patel LiveStream

Speaker Bio

www.meetsamir.com

Twitter @MEETSAMIR

You might have to move in with your Mom

www.meetsamir.com

Twitter @MEETSAMIR

The Problem: Data and Controls

www.meetsamir.com

Twitter @MEETSAMIR

The Channel Explosion: importance up, effectiveness down

Lots of Data across Channels (Adwords), Facebook Ads, Twitter, Linkedin, Pinterest,

Analytics (Omniture), Mobile Ads, Marketing Systems (Marketo), Landing page

optimization (Optimizely) but lack of Actionable Intelligence for Advertisers.Strategic: Most CMO’s lack ‘Growth Expertise’ and know-how because of

invisibility of inventory and growth drivers.Tactical: Campaign Optimization super

complicated and clients need highly analytical staff that is expensive and

difficult to hire.

www.meetsamir.com

Twitter @MEETSAMIR

Why are performance ads so complex to manage?

Hundreds of Best PracticesData continuously changes

Intense CompetitionSuccess metrics change

Variety of new ways you can advertise and complexity in

optimizing each (mobile, retargeting, video etc)

www.meetsamir.com

Twitter @MEETSAMIR

Five Pillars of Adwords Optimization

Account StructureKeywordsAd CopyLanding PagesGoogle Analytics

www.meetsamir.com

Twitter @MEETSAMIR

Core ConceptsRelevanceQuality ScoreBounce Rate

www.meetsamir.com

Twitter @MEETSAMIR

Account Structure Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keyword Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Landing Page Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Bounce Rate

www.meetsamir.com

Twitter @MEETSAMIR

Ad Copy Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Google Analytics Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Relevance

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Relevance

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Relevance

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Quality Score

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Quality Score

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Quality Score

www.meetsamir.com

Twitter @MEETSAMIRFuture of Marketing Management:

TrueNorth™ Cognitive Systems

www.meetsamir.com

Twitter @MEETSAMIR

Solution: Driverless Marketing

TrueNorth™ maximize ROI from Digital Channels and

Marketing Automation Systems.

Automated Actions Accelerate Growth

Increase Profits or Lower cost

www.meetsamir.com

Twitter @MEETSAMIR

Simple and Actionable Intelligence