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Google AdvertisingOffTheInternet(2)
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Google Audio Ads National Footprint
• Over 1,600 AM and FM radio stations
• Stations in nearly all US DMAs, with 100% US coverage
• Includes “Top 10” stations in all top 25 US markets
• 49% weekly reach of all people 12+ 1
1 Weekly reach figure from Arbitron
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• Book and manage campaigns from one simple online interface• Booking and management of campaignsare time-consuming and labour-intensive
• Edit ad copy
• Edit markets, demos, formats and dayparts 1
• Little or no ability to edit creative orcampaign parameters
• Measure direct response and impact on online campaigns• No clear measurement of campaign impact
Radio Campaigns with Audio AdsRadio Campaigns Today
• Verify when and where ad played
• Listen to ad as it was played on the radio
• Real-time reporting
• Integrity of schedule is questionable
• Air checks are not easily attainable
• Invoice sent 30-90 days after flight ends
• Precise targeting for network buys (formats, dayparts,geographies and demographics)
• Utilize different pieces of creative for different targets, marketsor events
• Less customization for network buys
• No customization of creative for differenttargets, markets or events
The Audio Ads Advantage
1 Currently only available if using the auction process
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Now adding moreSpanish-language
papers, collegepapers, free dailies,
and weeklies to
network
Google Print Ads: Newspapers, Magazines & More
Easier scale I Better targetingFewer touch-points I Increased efficiency
Bringing the simplicity
and scale of a web-enabled marketplace tonewspaper advertising
Print Ads
Key Benefits
At Scale: Nationwide CoverageOver 600 major US newspapers1Targeted: Geography and Section Specific
Choose sections or even special-interest papers2Efficient: Marketplace-Driven PricingYou offer what the ad is worth to you3Simple: Centralized BuyingOne interface and one invoice for multi-paper buys4
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Google Print Ads: Newspaper Partners
Google’s network includes over 600 daily newspapers,
including the primary newspaper in 64 of the top 75 DMA’s.
Over 36M in total circulation69% of total US paid circulation1
1 Editor & Publisher (2005) newspaper fact book
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Google TV Ads: Overview
A fully integrated,end-to-end digital
system for buying,selling, measuring, and
delivering TV ads
Key Characteristics
Measurable: Near Real Time ReportingSecond-by-second viewership data within 24 hours
1Accountable: No Make Goods, No BundlingAdvertisers pay only for impressions delivered2
Flexible: Better OptimizationAdjust campaigns on the fly with a few clicks of the mouse3Efficient: All-Digital WorkflowAccess 100 channels through a single interface4Strong National Footprint13 million households via EchoStar partnership5
TV Ads
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Google TV Ads Initial Inventory
Inventory Status
• 13 mm householdsdish TV footprint
• Reaching all markets
• 100 channels andall dayparts
• Echostar inventory willtriple in Fall
• Inventory expansion
plan underway