1.Optimizing Google Ads

2. To discuss What is Google AdSense ? How does it work ? Variety of AdSense Units Creating a Google AdUnit Why Optimize Ad Units ? How to Optimize Them ? 3. Google AdSenseGoogle AdSense is a Google advertising product forcontent publishersIt scans the content of your blog and attempts toput contextually relevant ads (text and image) ontoyour blog where the ad code has been placed 4. How does it work ? A user visits a website Lets say a blog about technology and innovation They eventually click on an ad that is displayed onthe blog The owner of the ad(the advertiser) pays Googleevery time a user clicks on their ad Google gives a share of the money to thepublisher 5. Creating an Ad Unit 6. Variety of AdSense Units AdSense for content AdSense for Search AdSense for mobile content AdSense for feeds AdSense for video AdSense for domains AdSense for mobile applications 7. Various Ad Sizes Recommended Square 300 x 250 - Medium Rectangle 250 x 250 - Square 336 x 280 - Large Rectangle 200 x 200 - Small Square 728 x 90 - Leaderboard 180 x 150 - Small Rectangle 160 x 600 - Wide Skyscraper 125 x 125 - Button Horizontal Link units 468 x 60 - Banner 728 x 15 234 x 60 - Half Banner 468 x 15 200 x 90 Vertical 180 x 90 120 x 600 - Skyscraper 160 x 90 120 x 240 - Vertical Banner 120 x 90 8. Various Ad Sizes 9. Why optimize Ad Units ?Optimizing Ad Units improveReturn over Investment 10. Optimizing Google Ads Choose wider ad sizes The following size works best 336 x 280 Large Rectangle 300 x 250 Medium Rectangle 160 x 600 Wide Skyscraper 728 x 90 Leaderboard Enabling Text and Image Ads Multiple Ad Units One can place upto 3 ads per page Proper Ad Color Proper color scheme increases ROI significantly Proper Placement - Displaying ads in mostly viewed area of awebsite Use of Link units - Helps make the most out of limited space 11. Choosing optimum ad size 12. Enabling Text & Image Ads 13. Multiple Ad UnitsGoogle allows 3 ad units per page 14. Ad Color SchemeProper Color schemes enhance ads visibilityBlendComplementContrast 15. The F Pattern (Heatmap)A Heatmap shows the mostly viewed region of a webpage 16. Displaying Link AdsSome Link Unit Formats