Google AdMob Overview
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Transcript of Google AdMob Overview
Monetize, promote and analyze your app with Google AdMob
Unlock the power of GoogleSolutions for all of your business goals
We’re cross platform, with plugins for specialistapp development tools
13Google Confidential and Proprietary3 Source: Ads served on high end mobile devices on Google’s mobile app network, Jan 2012-Dec 2012
You operate in a rapidly shifting market
Users Revenue Developers
Google Confidential and Proprietary4
You can leverage the massive global reach of AdMob to drive more mobile app installs
AdMob reaches more than900 million mobile devices each month
Show your ads to users in more than 200 countries
Google Confidential and Proprietary5
How analytics can help you
Understand your audience
Data loads instantly, so you can take
action immediately
Discover your high value users when you build custom segments
Understand the journey users take in your app
Measure in-app purchase revenue
Google Confidential and Proprietary6
Understanding your users is more important than ever.In today’s app world it’s the very definition of success.
Google Confidential and Proprietary7
Maximize Ad Revenue
“Smart” detection of device width and orientation consistently deliver ads that fit the screen
Smart banners
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The power of Google Analytics in AdMobHundreds of thousands of developers use Google Analytics to analyze their apps
Free and easy-to-use, and now available directly from within AdMob
Understand your audience
Google Confidential and Proprietary9
Powerful filters that give you control over ads
Maximize Ad Revenue
• Easy to configure and flexible controls to choose categories• Deliver only the most relevant ads to users• Avoid showing competitor ads• View ads which ran in your app
URLfilters
Applicationfilters
Category/sitefilters
Text filters
Google Confidential and Proprietary10