Fire Investigation Case Studies Canadian Fire Alarm Association (CFAA) D. GOODYEAR FIRE CONSULTING.
Goodyear case report
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GOODYEAR CASE REPORT STEPH MARSH, HATTIE DECKER, NATE BRANHAM
description
Goodyear case report. Steph marsh, hattie decker, nate branham. Introduction. Sears contacted Goodyear about selling their Eagle brand tire in Sears stores Goodyear originally declined in 1990 Now reconsidering after a $38 million loss in 1990 and a change in top management in 1991. - PowerPoint PPT Presentation
Transcript of Goodyear case report
GOODYEAR CASE REPORTS T E P H M A R S H , H A T T I E D E C K E R ,
N A T E B R A N H A M
INTRODUCTION• Sears contacted Goodyear about selling
their Eagle brand tire in Sears stores• Goodyear originally declined in 1990• Now reconsidering after a $38 million
loss in 1990 and a change in top management in 1991
GOODYEAR TIRES• Founded in 1898 in Akron, OH• Started creating bike and carriage tires• Largest manufacturer 1916-1990• 20-25% world tire manufacturer• 37% US manufacturer• #1 tire manufacturer in North America and
Latin America• #2 tire manufacturer in world
GOODYEAR TIRES-PRODUCT
GOODYEAR TIRES-PRICE
GOODYEAR TIRES-DISTRIBUTION
DECISION PROBLEM• Goodyear must decide whether or not
to sell their tires at Sears.
STRATEGIC OPTIONS• Do nothing• Accept Sears proposal
Sell Eagle brandSell entire product lineSell some brands
DO NOTHING
SELL EAGLE BRAND IN SEARS
SELL ENTIRE PRODUCT LINE IN SEARS
SELL SOME BRANDSAT SEARS
RECOMMENDATIONS• Product policy• Distribution policy
