GoodGym SI Camp presentation
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Transcript of GoodGym SI Camp presentation
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social innovation campshow & tell | the good gym
be good, get fit
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athlete coach
attention | newsconversation
advice | wisdom motivation
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addresses three major social needs
Low inter-generational communication
Isolated older people
Low fitness levels
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did some user research into athlete's motivations...
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(glovepuppet to provide)
is an attractive propositionto many people
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also did extensive research into the needs of the elderly
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In my parents’ time people knew each other and now they don’t. What you saying is good, but highrise flats could be a problem.
It’s a good idea. It would be good in London. Where we live people look after each other. I think it would be something that could help out here.I think the idea is great, but it is not for everyone. Some people would find this very useful.
I think it would be useful. You should ask in the church.
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now has a prototype site.Shall we have a look?
launch
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Design images/inc feedback?
will use social media to encourage ongoing activity
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will recruit athletes by...
social media charity runners sports clubs bike shops sticker campaign resulting media coverage
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will recruit coaches via a number of agencies...
Social services GPs District nurses Day centre Online Outreach charity Self/family referrals Community groups
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>18 | check
3rd party check
full CRB
Low
Medium
High
athletes coaches
takes account of safety.This is how it does it...
vulnerabilitycheck
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timeline (not to scale)
0 3m 9m 12m
users 30 250 350 n
expenditure
income
concept test
initial build sustain expand
£1500 £27,500
1k admin390 costs
12k build8k admin7.5k costs
6k visits @£4.58
£8,700 £4,500 pcm
2k web dvpt2k admin4.7k costs
3.9kVs@£1.79
i) pay/playii)flat licenseiii)banded
3k staff1k sales&mktg
0.5k other
+Care agencies+ Corp spon'ship+ Tower Hamlets health town
Sicamp prizegoodwillother grants
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Regular contact with young people:
improves cognitive abilities improves vascular health increases life spans
Scientific American, Aug 2008
addresses clearly identified needs
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Avoiding: 1 hospital admission → £3000 pa 1 residential admission → £15000 pa 1 nursing admission → £27000 pa
will save money