Goodbye TV Ads, Hello SponsorMagic · John Legend w Lionel Richie w Meghan Trainor w Kelly Clarkson...

Goodbye TV Ads, Hello SponsorMagic

Introducing a more excellent way to connect with your TV audience and build your brand

The Advertiser’s Dilemma

“Your ads interrupt me.”

“There are too many ads.”

“Advertising is irrelevant to me.”

“I don’t trust advertising messages.”

People hate advertising:

• DVR ad skipping

• Subscription video services: Netflix, HBO

• Commercial free satellite radio

• Web & mobile ad blockers

People avoid advertising:

The Advertiser’s Dilemma

Connecting with people who:

• Don’t want to see advertising

• Find advertising to be irrelevant

• Resent the intrusion of ads

• Have ways to block or avoid advertising

You need a whole new strategy …

SponsorMagic!

What is SponsorMagic?

• Creating magic moments for viewers

to experience your brand

• A way to build brand awareness and

affinity that’s NOT advertising

• Customized branded entertainment

integrated into the program

• Fresh, new promotions created for

each show

• Product placement and demos in

the form of songs, sketches, parodies,

prize giveaways, and other

programming techniques

Presenting …

Your

Brand!

SponsorMagic!

Why it’s better

• Viewers stay engaged with your

message because it’s part of the

entertainment

• Your brand is associated with the good

feelings generated by the program

• The audience can’t skip over your

brand message because it’s grafted

into the show

• Fresh, new message every week

• No advertising production costs

Presenting …

Your

Brand!

SponsorMagic on TV

Where can I find a program with SponsorMagic opportunities?

Innovative TV Programming

An innovative brand sponsorship program needs an innovative TV program

Coming Early 2018 …


• A variety show to bring all generations together

• Hosted by show-biz team Stu Newmeyer and Laurie

Stillman

• Star-studded family entertainment

• Live studio audience

• Prime time-family time: Sundays at 7:00 p.m. on

Pop TV

• Commercial free – no advertising interruptions

Celebrities Prizes Stand-up Theater

Music Skits Improv Country

Comedy Hip-Hop Modern Dance Games


• To provide uplifting family entertainment that

counters the negativity prevalent in the culture

• To give people a wholesome entertainment vehicle

that brings the generations together

• To update the classic variety show format for today

• To integrate TV programming with digital and

social media for interactive audience experiences

• To create an entertainment vehicle for brands to

engage with the audience in meaningful ways

that is NOT interruptive advertising

Mission:

Stu & Laurie Variety Hour partners to support

U.S. Military Veterans


• Help TIUFTT expand its impact for supporting

wounded warriors, Armed Forces veterans and

their families

• Location segments from military bases

• Overseas uplink segments

• USO shows

• Annual telethons

• And more!

Mission: Entertainment for good

Promote TIUFTT mission

Expand TIUFTT impact


• $1 million in TV time promoting Tee It Up for

the Troops

• Promote TIUFTT on all marketing channels:

TV/radio spots, website, social media

• 100% of money raised goes directly to

TIUFTT

• Sponsors recognized for their corporate

support of TIUFTT

Mission: Entertainment for good Partner benefits

All Star Lineup for All Ages

Tom Jones

Adele Garth Brooks Neil Diamond

Carrie Underwood

Bruno Mars Justin Timberlake

John Legend w Lionel Richie w Meghan Trainor w Kelly

Clarkson w Usher w k.d. Lang w Nora Jones w Michael

Bublé w Shakira w Smokey Robinson w Josh Groban w

James Taylor w Rod Stewart w Tim McGraw w Faith Hill w

Carlos Santana w Sugarland w Bette Midler w Mike Love

w Dolly Parton w Ariana Grande w Shania Twain w Ringo

Starr w Nicole Scherzinger w Sting w Bruce Springsteen

And a host of others

Executive Production Team

Backed by accomplished entertainment industry leaders

• Variety Entertainment Group, LLC

• Decades of production experience in TV,

movies, theater, music, choreography

• Multiple industry awards for creative work

• Successful, long-running programs

• Access to top entertainment talent

Award Winning Production Team

• ABC-TV Make a Wish

• The Night Stalker

• Animals, Animals, Animals

• The Onion Field

• Miss Junior America Pageant

Ron Dunn, Director

Credits (partial list)

Directed (partial list)

Meryl Streep w Jack Nicholson w Jay Leno w Robert

Redford w Bette Midler w Tommy Lee Jones

U.S. Army Ambassador, nine years


Seven-time nominee and three-time

Emmy Award winner

Walter Painter, Choreographer & Director

Awards


• Academy Awards (4 shows)

• Tony Awards (2 shows)

• People’s Choice Awards

• American Music Awards

• Kennedy Center 25th Anniversary


Johnny Harris, Musical Director


• Barbara Streisand

• Diana Ross

• Michael Jackson

• Beatles

• Sammy Davis, Jr.

• Paul Anka

• Tom Jones

• Olivia Newton-John


Victor Lopez, Composer/Arranger


• Miami Sound Machine

• Wild Cherry, Play That Funky Music

• Bruno Mars

• More than 450 publications with

major music publishers


Sue Wong, Costume Designer


• Neiman Marcus

• Saks Fifth Avenue

• Nordstrom

• Saks Dubai

• Tomadaci – Indonesia

• Avana – Singapore

• Porco, Marui, Isetan – Japan


Joel Diamond, Music Talent Director


• Producer of 54 Billboard charted

recordings

• Producer of 36 gold and platinum

recordings

• Van Morrison

• The Bee Gees

• Gladys Knight

• Gary Puckett

• Jay Z


Barbara VanZandt, Costume Supervisor


• Hundreds of Radio City Music Hall

productions

• The Rockettes Christmas Spetacular

• Diana Ross

• Frank Sinatra

• Bette Midler

• Elton John

• Lady Gaga


Emmy Award

Kennedy Center Mark Twain Award

Annie Award (animation)

Writer’s Guild Award nominee

Writing Team

Awards


• Mork & Mindy

• Happy Days

• The Dean Martin Show

• The Odd Couple

• Love, American Style

Ed Scharlach, Tom Tenowich, Adam McLaughlin


George Johnsen, Visual Effects Director


• Disneyland

• Universal Studios

• Sony Pictures

• MGM Studios

• CBS, ABC, Warner Brothers TV

• Kennedy Space Center

• Lady Gaga live performance

visual effects

Meet Your Hosts

Stu Newmeyer and Laurie Stillman

Never heard of Stu & Laurie? That’s about to change!

They are a seasoned husband and wife team who

have honed their comedic timing and dynamic

chemistry in exclusive casino, night club and special

events appearances for 20+ years. Stu is President of

Variety Entertainment Group, the production company

for The Stu and Laurie Variety Hour. His comedy

writing credits include Joan Rivers and Chuck Barris.

Laurie is a vocalist and perfect foil to Stu’s antics. She

appeared on TV shows What’s Happening and

Remington Steele. Together they take command of the

stage and bring a breath of fresh air to every show.

Reviews & Applause

“The show was so uplifting the entire audience

was in awe.” – Robin Loehr, Talent Manager

“Stu & Laurie’s enthusiasm to bring joy to

audiences is magnetic!” – Joe Giamalva,

Director/Choreographer

“I am impressed with their professionalism and especially the

absolute charm between the two of them.” – Robert E. Lee,

VEG Production

“Undeniable stage presence. So delightful you don’t want it to

end.” – Johnny Harris, Arranger/Composer

“Stu’s excellent comedic timing and

Laurie’s musical talent round out a

show-style that is unique in our

currently over-edited and glossed-over

world.” – Adam McLaughlin

“Stu always involves the crowd into his

many differing personas. Laurie’s

elegance and heartfelt delivery of

songs is captivating. They bring back

the timeless entertainment that we

miss so much.” – Tristan Garcia,

American Idol & The Voice performer

“The banter between them is simply

captivating!” – Scottie Haskell, Backup

Vocalist (Paul McCartney, Josh Groban)

Promotional Reach

Multiple channels for sponsorship and cobranding sponsorship opportunities

• Pop TV

• Broadband TV & Streaming TV services

• Non-theatrical screenings

• Digital & social media

• National PR campaign

• Cable/TV/Sirius radio spots

Promotional Reach

Pop TV

• More than 81 million households

• Median household income $48.3K

• Median age 54.7

• 61% Female

• 39% Male

Viewership

• Operated by CBS & Lions Gate Entertainment

• Sundays at 7:00 p.m. (Dual feed) airing early

2018

• Show airs three times/week

Promotional Reach

Programs

• JAG

• Beverly Hills 90210

• The Love Boat

• Dawson’s Creek

• That 70s Show

• ER

Movies

CBS Acquired Series

• Sleepless in Seattle

• The Sixth Sense

• Meet the Fockers

• Teen Wolf

• Casino Royale

• Legally Blonde

• Fried Green Tomatoes

• Driving Miss Daisy

Plus 7 new & returning original programs 2017-2018

Promotional Reach

Non-theatrical screenings

Gathered audiences watching

SponsorMagic programs

Airlines

Clubs

Fitness Centers

Hotels

Conference Centers

Restaurants

Cruise Ships

Hospitals

Retirement Centers

Community Centers

Camps

Armed Forces TV

Recreational Facilities

Promotional Reach

Integrated Digital Media

• Sponsor promotion on show website

• Sponsored contests and giveaways integrated

into online, mobile and social media

• Real-time audience interaction online and on

mobile and social media

• Cobranded posts on Facebook

• Cobranded posts on Twitter

• Cobranded posts on Instagram

• Cobranded posts on Snapchat

• Integrate sponsor promotion in YouTube celebrity

influencer campaigns

• Integrate video content on YouTube

Promotional Reach

National PR Campaign • Sponsor cobranding opportunities in

traditional media channels to promote

the Stu & Laurie Variety Hour

• Radio spots

• TV spots

• Print magazine coverage

• Publicity/press release/news coverage

• 80% national/international coverage

commitment

Cross-Channel Reach

Integrated Sponsor Content

Broadcast TV Streaming TV

Web Social/Mobile Influencers

PR/Publicity Broadcast Ads

Print

Crowd Screenings Partnerships

Events

Audience

Millennials 77 Million

Key Demographics

• Median income for 28-36 year olds: $48K

• $2.45 trillion spending power

• 21% are married

• 80% of worldwide ad budgets spent trying

to reach 18-34 year olds

• Download and stream more music than

other generations

• 25-34 year olds downloaded more than 30

songs during the last 6 months

• 25% will try a brand that sponsors a

music event or favorite artist

Source: Neilson

Audience

Boomers 82 Million

Key Demographics

• Median household income: $60K

• 35% of Boomers have median household

income $100K or more

• Have 70% of all U.S. disposable income

• Spend 78% more money on shopping

than other generations

• Spend $7 billion annually online shopping

• Will inherit $15 trillion in next 20 years

• Make 50% of all consumer purchases

• 55% are loyal to brands they like

Source: Pew, US News, Harvard Business Review, Examiner.com

Audience

Variety shows Boomers grew up watching

The Ed Sullivan Show w Dina Shore w Milton

Berle w Laugh-In w The Carol Burnett Show w

Andy Williams w Donny & Marie w The Dean

Martin Show w Ernie Kovacs w Saturday Night

Live w Steve Allen w The Jackie Gleason Show

w Art Linkletter w The Sonny & Cher Comedy

Hour

SponsorMagic Opportunities

Take One

SponsorMagic Options

Custom content based on business goals

• Product/service is scripted into the show as

songs, skits, presentations, product placement

• Fresh messaging: New Sponsor-MAGIC

segment for every show

• On location production available: Bring the

show to you and incorporate video tours of

your company

• Bundle/cobrand sponsorship with other local

companies

• Segments are 60-120 seconds (or customized)

• Script writers work with you to create

messaging aligned with your business goals

SponsorMagic Options

Giveaway option

• Sponsor a product giveaway on the show

• Audience engagement

• Visibility for your brand

• Can also do the drawing via online

channels or mobile text

VIP package option

• Customer rewards program

• Airline tickets, limo from airport

• Stay at luxury hotel

• Backstage pass, post-show party with

stars and crew

Sponsor Price Plans

Pre-broadcast charter pricing

• 60-second segment: $105,000 (includes two bumpers)

• 2-minute segment: $200,000 (includes four bumpers +

opening & closing billboards)

• We have flexibility to negotiate custom segments too

• Exclusivity: No competitive products will be promoted while

you are a sponsor

• Initial viewership: > 3 million on Pop TV + 13 million views on

BBTV influencer network + Streaming TV + Social media

Viewership Guarantee If TV viewership is below 1 million, we will make time on the next show to

promote your product at no additional cost.

Sponsor Price Plans

Pre-broadcast charter pricing

• Charter sponsors are eligible to lock in at pre-broadcast

rates, even when rates increase after the show airs

• Multi-segment and multi-show plans to fit your long range

strategy are also negotiable

• Each contract is customized to the individual business

needs of the client

Save on Your Budget The average cost of producing a 30-second commercial can exceed $310,000.

This is money you DON’T have to spend on a SponsorMagic segment!

15 reasons now is the time to say ‘Goodbye TV Ads, Hello SponsorMagic’

1. People will like your brand and trust your brand because you’re not interrupting

them with advertising.

2. People won’t skip over your message because it is embedded into the program.

3. People will remember your brand message because they experience it as part of

the entertainment.

4. Your message never gets stale because it’s new every week.

5. Your brand is tied to the mission of uniting the generations and countering cultural

negativity through uplifting family entertainment.

6. Your brand is associated with the good feelings generated by the show.

7. Your message will be seen by the two largest demographic generations with

money to spend: Boomers and Millennials.

8. Your sponsored content from the TV show is integrated with digital and

traditional media to expand your reach.

15 reasons now is the time to say ‘Goodbye TV Ads, Hello SponsorMagic’

9. Award-winning entertainment creatives will work directly with you to create

custom sponsored content that engages your audience.

10. The production team will come to your location where you can tell your brand

story and take prospective customers on a video tour of your company.

11. You get EXCLUSIVITY rights, so no competitive products will be promoted on

the show while you are a sponsor.

12.Your brand becomes part of the show’s higher purpose: making a difference

for U.S. Military Veterans through support of Tee It Up for the Troops.

13. You don’t have to spend $310,000 of your marketing budget to produce a TV

commercial.

14. You are GUARANTEED to reach at least 1 million TV viewers.

15. Now is the time you can lock in to the pre-broadcast rates before they go up.

Ready to make SponsorMagic?

Contact

John Gregory Olson

888-328-3830

[email protected]

sponsormagicmedia.com

Goodbye TV Ads, Hello SponsorMagic · John Legend w Lionel Richie w Meghan Trainor w Kelly Clarkson...

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