PowerPoint Presentation

Goodbye TV Ads,Hello Sponsor-tainmentIntroducing a more excellent way to connect with your TV audience and build your brand

The Advertisers Dilemma

Your ads interrupt me.There are too many ads.Advertising is irrelevant to me.I dont trust advertising messages.People hate advertising:DVR ad skippingSubscription video services: Netflix, HBOCommercial free satellite radioWeb & mobile ad blockersPeople avoid advertising:

The Advertisers DilemmaConnecting with people who:Dont want to see advertisingFind advertising to be irrelevantResent the intrusion of adsHave ways to block or avoid advertising

You need a whole new strategy

Sponsor-tainment!What is sponsor-tainment?A way to build brand awareness and affinity thats NOT advertisingCustomized brand messages integrated into the program contentFresh, new promotions created for each showProduct placement and demos in the form of songs, comedy skits, parodies and other programming methods

Presenting YourBrand!

Sponsor-tainment!Why its betterViewers stay engaged with your message because its part of the entertainmentYour brand is associated with the good feelings generated by the programThe audience cant skip over your brand message because its grafted into the showFresh, new message every weekNo advertising production costs

Presenting YourBrand!

Sponsor-tainment on TVWhere can I find a program with sponsor-tainment opportunities?

Innovative TV ProgrammingAn innovative brand sponsorship program needs an innovative TV programComing Summer, 2017

Innovative TV Programming

A variety show to bring all generations togetherHosted by show-biz team Stu Newmeyer and Laurie StillmanStar-studded family entertainmentLive studio audiencePrime time-family time: Sundays at 7:00 p.m. on Pop TVCommercial free no advertising interruptionsCelebritiesPrizesStand-upTheaterMusicSkitsImprovCountryComedyHip-HopModern DanceGames

Innovative TV ProgrammingTo provide uplifting family entertainment that counters the negativity prevalent in the cultureTo give people a wholesome entertainment vehicle that brings the generations togetherTo update the classic variety show format for todayTo integrate TV programming with digital and social media for interactive audience experiencesTo create an entertainment vehicle for brands to engage with the audience in meaningful ways that is NOT interruptive advertisingMission:

All Star Lineup for All Ages

Tom Jones

Adele

Garth Brooks

Neil Diamond

Carrie Underwood

Bruno Mars

Justin TimberlakeJohn Legend w Lionel Richie w Meghan Trainor w Kelly Clarkson w Usher w k.d. Lang w Nora Jones w Michael Bubl w Shakira w Smokey Robinson w Josh Groban w James Taylor w Rod Stewart w Tim McGraw w Faith Hill w Carlos Santana w Sugarland w Bette Midler w Mike Love w Dolly Parton w Ariana Grande w Shania Twain w Ringo Strarr w Nicole Scherzinger w Sting w Bruce SpringsteenAnd a host of others

Executive Production Team

Backed by accomplishedentertainment industry leaders

Variety Entertainment Group, LLCDecades of production experience in TV, movies, theater, music, choreographyMultiple industry awards for creative workSuccessful, long-running programsAccess to top entertainment talent

Award Winning Production Team

ABC-TV Make a WishThe Night StalkerAnimals, Animals, AnimalsThe Onion FieldMiss Junior America PageantRon Dunn, DirectorCredits (partial list)Directed (partial list)Meryl Streep w Jack Nicholson w Jay Leno w Robert Redford w Bette Midler w Tommy Lee Jones

Award Winning Production Team

Seven-time nominee and three-time Emmy Award winnerWalter Painter, Choreographer & DirectorAwardsCredits (partial list)Academy Awards (4 shows)Tony Awards (2 shows)Peoples Choice AwardsAmerican Music AwardsKennedy Center 25th Anniversary

Award Winning Production Team

Johnny Harris, Musical DirectorCredits (partial list)Barbara StreisandDiana RossMichael JacksonBeatlesSammy Davis, Jr.Paul AnkaTom JonesOlivia Newton-John

Award Winning Production Team

Sue Wong, Costume DesignerCredits (partial list)Neiman MarcusSaks Fifth AvenueNordstromSaks DubaiTomadaci IndonesiaAvana SingaporePorco, Marui, Isetan Japan

Award Winning Production Team

Emmy AwardKennedy Center Mark Twain AwardAnnie Award (animation)Writers Guild Award nomineeWriting TeamAwardsCredits (partial list)Mork & MindyHappy DaysThe Dean Martin ShowThe Odd CoupleLove, American StyleEd Scharlach, Tom Tenowich, Adam McLaughlin

Meet Your Hosts

Stu Newmeyer and Laurie StillmanNever heard of Stu & Laurie?Thats about to change!They are a seasoned husband and wife team who have honed their comedic timing and dynamic chemistry in exclusive casino, night club and special events appearances for 20+ years. Stu is President of Variety Entertainment Group, the production company for The Stu and Laurie Variety Hour. His comedy writing credits include Joan Rivers and Chuck Barris. Laurie is a vocalist and perfect foil to Stus antics. She appeared on TV shows Whats Happening and Remington Steele. Together they take command of the stage and bring a breath of fresh air to every show.

Reviews & Applause

The show was so uplifting the entire audience was in awe. Robin Loehr, Talent Manager

Stu & Lauries enthusiasm to bring joy to audiences is magnetic! Joe Giamalva, Director/ChoreographerI am impressed with their professionalism and especially the absolute charm between the two of them. Robert E. Lee, VEG ProductionUndeniable stage presence. So delightful you dont want it to end. Johnny Harris, Arranger/ComposerStus excellent comedic timing and Lauries musical talent round out a show-style that is unique in our currently over-edited and glossed-over world. Adam McLaughlinStu always involves the crowd into his many differing personas. Lauries elegance and heartfelt delivery of songs is captivating. They bring back the timeless entertainment that we miss so much. Tristan Garcia, American Idol & The Voice performerThe banter between them is simply captivating! Scottie Haskell, Backup Vocalist (Paul McCartney, Josh Groban)

Promotional Reach

Multiple channels for sponsorship and cobranding sponsorship opportunities

Pop TVNon-theatrical screeningsDigital & social mediaNational PR campaignCable/TV/Sirius radio spotsArmed Forces/Fraternal organizations

Promotional Reach

Pop TVMore than 81 million householdsMedian household income $48.3KMedian age 54.761% Female39% Male

ViewershipOperated by CBS & Lions Gate EntertainmentSundays at 7:00 p.m. (Dual feed) airing Summer, 2017Show reruns three times/week

Promotional Reach

ProgramsJAGBeverly Hills 90210The Love BoatMelrose PlaceJerichoDynasty

MoviesCBS Acquired SeriesSleepless in SeattleThe Sixth SenseMeet the FockersTeen WolfCasino RoyaleLegally BlondeFried Green TomatoesDriving Miss DaisyPicture Perfect13 Going on 30

Promotional Reach

Non-theatrical screeningsGathered audiences watching sponsor-tainment programsAirlinesClubsFitness CentersHotelsConference CentersRestaurantsCruise ShipsHospitalsRetirement CentersCommunity CentersCampsArmed Forces TVRecreational Facilities

Promotional Reach

Integrated Digital MediaSponsor promotion on show websiteSponsored contests and giveaways integrated into online, mobile and social mediaReal-time audience interaction online and on mobile and social mediaCobranded posts on FacebookCobranded posts on TwitterCobranded posts on InstagramCobranded posts on SnapchatIntegrate sponsor promotion in YouTube celebrity influencer campaignsIntegrate video content on YouTube

Promotional Reach

National PR CampaignSponsor cobranding opportunities in traditional media channels to promote the Stu & Laurie ShowRadio spotsTV spotsPrint magazine coveragePublicity/press release/news coverage80% national/international coverage commitment

Cross-Channel Reach

IntegratedSponsorContent

TV ProgramWebSocialMobilePR/PublicityBroadcastPrint

Crowd ScreeningsPartnershipsEvents

Audience

Millennials 77 MillionKey DemographicsMedian income for 28-36 year olds: $48K$2.45 trillion spending power21% are married80% of worldwide ad budgets spent trying to reach 18-34 year oldsDownload and stream more music than other generations25-34 year olds downloaded more than 30 songs during the last 6 months25% will try a brand that sponsors a music event or favorite artist

Source: Neilson

Audience

Boomers 82 MillionKey DemographicsMedian household income: $60K35% of Boomers have median household income $100K or moreHave 70% of all U.S. disposable incomeSpend 78% more money on shopping than other generationsSpend $7 billion annually online shoppingWill inherit $15 trillion in next 20 yearsMake 50% of all consumer purchases55% are loyal to brands they likeSource: Pew, US News, Harvard Business Review, Examiner.com

Audience

Variety shows Boomers grew up watchingThe Ed Sullivan Show w Dina Shore w Milton Berle w Laugh-In w The Carol Burnett Show w Andy Williams w Donny & Marie w The Dean Martin Show w Ernie Kovacs w Saturday Night Live w Steve Allen w The Jackie Gleason Show w Art Linkletter w The Sonny & Cher Comedy Hour

Sponsor-tainment Opportunities

Take One

Sponsor-tainment Options

Custom content based on biz goalsProduct/service is scripted into the show as songs, skits, presentations, product placementFresh messaging: New sponsor-tainment segment for every showOn location production available: Bring the show to you and incorporate video tours of your companyBundle/cobrand sponsorship with other local companiesSegments are 30-60-120 secondsWriters work with you to create sponsor content aligned with your business goals

Sponsor-tainment Options

Giveaway optionSponsor a product giveaway on the showAudience engagementVisibility for your brandCan also do the drawing via online channels or mobile textVIP package optionCustomer rewards programAirline tickets, limo from airportStay at luxury hotelBackstage pass, post-show party with stars and crew

Sponsor Price Plans

Pre-broadcast charter pricing30-second segment: $40,00060-second segment: $85,000 (includes two bumpers)2-minute segment: $175,000 (includes four bumpers + opening & closing billboards)Giveaways: $10,000 for 10 seconds of air timeExclusivity: No competitive products will be promoted while you are a sponsorInitial viewership: anticipated to be above 3 millionViewership GuaranteeIf viewership is below 1 million, we will make time on the next show to promote your product at no additional cost.

Sponsor Price Plans

Pre-broadcast charter pricingCharter sponsors are eligible to lock in at pre-broadcast rates, even when rates increase after the show airsMulti-segment and multi-show plans to fit your long range strategy are also negotiableEach contract is customized to the individual business needs of the clientSave on Your BudgetThe average cost of producing a 30-second commercial can exceed $310,000. This is money you DONT have to spend on a sponsor-tainment segment!

14 reasons now is the time to say

Goodbye TV Ads, Hello Sponsor-tainmentPeople will like your brand and trust your brand because youre not interrupting them with advertising.People wont skip over your message because it is embedded into the program.People will remember your brand message because they experience it as part of the entertainment.Your message never gets stale because its new every week.Your brand is tied to the mission of uniting the generations and countering cultural negativity through uplifting family entertainment.Your brand is associated with the good feelings generated by the show.Your message will be seen by the two largest demographic generations with money to spend: Boomers and Millennials.Your sponsored content from the TV show is integrated with digital and traditional media to expand your reach.

14 reasons now is the time to say

Goodbye TV Ads, Hello Sponsor-tainmentAward-winning entertainment creatives will work directly with you to create custom sponsored content that engages your audience. The production team will come to your location where you can tell your brand story and take prospective customers on a video tour of your company. You get exclusivity rights, so no competitive products will be promoted on the show while you are a sponsor. You dont have to spend $310,000 of your marketing budget to produce a TV commercial. You are GUARANTEED to reach at least 1 million TV viewers. Now is the time you can lock in to the pre-broadcast rates before they go up.

Ready to start Sponsor-taining?

ContactJohn Gregory Olsonjohn@jgodigital.com