Good Online Reputation = More Leads: Make Sure You Know These Tricks

Sept 25th, 2013 Webinar

Your customers are talking about your

reputation.

Are you part of the conversation?

COMMON Q’S

How do I get good reviews?

How do I increase exposure of good reviews?

COMMON Q’S

How do I handle negative reviews?

COMMON Q’S

Agenda:

1. Why reputation management must be a part of your overall Marketing strategy

2. How online directories and social media shape

your online reputation

3. How you can enhance your business’s online reputation

Everyone Has an Opinion…

Do you know what people are saying about you?

And now they are posted ALL OVER the Internet…

*Social Media Sites

*Online Directories

Social Media Keeps Growing…

Did you know…

1/2 are less likely if comments are negative

2/3 people are more likely to buy from a storewhen they find positive comments about it online ON

As you already know… Customers are more likely to post a review after a negative experience than a positive one.

Bottom line…

Your business must know where everyone’s talking and how to handle the conversation

CONSUMERS =

REPUTATION

You even receive a star rating!

SEARCH ENGINE FRIENDL

Y

What would you do?

If someone tweeted this about your company…

Or wrote this…

A good review is like gold…

AMPLIFY THEM

Enhance your business’s reputation:

1. Create consistent listings across directories

2. Have an active social media presence

3. Monitor and respond

Reputation and Visibility go hand-in-hand

✗ Great Reputation + Poor Visibility = No Leads

✗ Bad Reputation + Great Visibility = No Leads

✔Great Reputation + Great Visibility = Leads Galore

Take advantage of: Directory Listings

Take a comprehensive approach

Be where your customers are: Social Media

• 27% of the total U.S. Internet time is spent on social networking sites

• 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour

• 91% of individuals who use social media for local searches choose Facebook to find local business information.

Promote: • Testimonials• Infographics • Blog posts• Images• Videos• Promotions• Contests

TAKEAWAYS:

• Your business should establish a presence on the key social media networks to get in front of potential customers

• Create fresh content to keep potential customers engaged

What’s the best way to respond to a BAD REVIEW?

• The worst reaction - leaving it alone

• Respond with an apology, explanation or incentive to win back the customer

The bottom line is…You need to know what people are saying about your

business online

The problem is… Many businesses don’t have the time or the tools necessary to

monitor and maintain their reputation

Introducing: Surefire Social’s New Reputation Management Services

The benefits of a comprehensive suite that empowers you to easily monitor and build

your online reputation all in one location:

Improved Online Visibility

Monitored Reviews and Social Media

Tracked Employee Activity

Comparisons of your business and the Competition

Three unique packages

• Reputation Intelligence• Reputation Concierge• Reputation Brand Analytics

Reputation Intelligence

Comprehensive suite empowering you to easily monitor and build your online reputation: Improving Online VisibilityMonitoring ReviewsMonitoring Social MediaMonitoring Employee ActivityComparing Yourself to Your Competition

Monitor Reviews, Visibility, Social Media, Employees & the Competition

• Track the top consumer sites where your business might be mentioned.

• Maintain consistent business listings with the ability to see irregularities across your listings.

• Track your Facebook likes, Twitter followers, and Foursquare check-ins. When people like,

re-tweet, or comment, you can see it all in one place.

• Know if your employees are saying anything bad about your business the second it’s posted.

• Find out how your company stacks up to the competition.

• Every time a new review or mention is found, you'll be notified.

Reputation Concierge

Certified Coaches take care of your online reputation for you.

We monitor, engage, and reply so you can focus on running your business, and we will keep you up to date with regular reports.

On top of working 50+ hours per week, 43% of local businesses spend 6+ hours on Social Media

Reputation Brand Analytics

Ready to Go Reports Brand Analytics is built on top of

our industry leading Reputation Intelligence platform. Since we already have access to your local-level information, we can roll up that data and deliver it in one actionable report.

Visibility shows where you’re listed in online directories (and whether or not that information is accurate). Inconsistent listings lead to poor placement in search engine results.

A special offer for you

Enjoy 3 months of free reputation management services!

To learn more, click here: www.surefiresocial.com/contact-us/

Who is Surefire Social?

Surefire Social delivers personal, comprehensive strategies

for effective local Internet marketing.

www.surefiresocial.com

Talk to Us

Chris Marentis is the Founder and CEO of Surefire Social. With over 25 years of experience leading traditional and interactive marketing businesses, Chris is a leader in helping businesses use new technology to enable dramatic growth.

Learn More:

Want to talk to someone about using Surefire Social’s Reputation Management services? Click here: www.surefiresocial.com/contact-us/

or call 888-804-8685.