GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design...
Transcript of GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design...
![Page 1: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/1.jpg)
GOOD day
CD203 1 Veronika Shatokhina 00041257T
![Page 2: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/2.jpg)
VIRGIN background
< Richard Branson in 1970< 300 branded companies in 30 countries< airlines< records< bridal wear< holidays< vodka< cars< bank accounts< mobile phones< cosmetics< gyms< etc.
![Page 3: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/3.jpg)
VIRGIN message
< quality for money< innovation< fun< sense of competitive challenge< sustainable lifestyle
![Page 4: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/4.jpg)
BRAND identity - active
< wellness programmes< nutritious eating guidelines< online health checks< reducing energy use< donating equipment to community gyms< online carbon calculator
![Page 5: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/5.jpg)
BRAND identity - happy
< having fun is good for health< tackling social issues< expanding horizons< sustainable tourism charity
![Page 6: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/6.jpg)
BRAND identity - sustainable
< our lifestyle impacts our planet< responsible choices< exceeding expectations< low carbon services< inspiring the change< educating
![Page 7: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/7.jpg)
BRAND identity - sustainable
< low carbon aviation < loud voice< reducing fuel burn< developing sustainable fuels< Green Award for Recycling
![Page 8: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/8.jpg)
BRAND identity - sustainable
< fuel-efficient trains< low carbon fuels< improved train design< regenerative braking< encouraging bike-train-bike journeys< energy metering
![Page 9: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/9.jpg)
BRAND identity - sustainable
< clothes made from recycled hot air balloons< sustainable lifestyle charity Anti-Apathy< fighting tropical deforestation< raising funds
![Page 10: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/10.jpg)
VIRGIN language
![Page 11: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/11.jpg)
VIRGIN language
![Page 12: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/12.jpg)
VIRGIN language
![Page 13: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/13.jpg)
VIRGIN language
![Page 14: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/14.jpg)
TARGET audience
< adults 18 - ...< caring about their heath and wellbeing< caring about their planet< trying to improve their lifestyle< who are active< love travelling< socialising< having fun
![Page 15: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/15.jpg)
Product choice - yoghurts
![Page 16: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/16.jpg)
CATEGORY investigation - drink
< drinkable yoghurt market is poorly developped in Australia< the biggest competitor is Danon
![Page 17: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/17.jpg)
CATEGORY investigation - squeeze
< squeezable yoghurts are kids oriented< have flexible packaging
![Page 18: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/18.jpg)
CONCEPT development
< introducing Virgin drinkable yoghurt for adults< taking the benefits of soft packaging< using smart Virgin language in artwork design< using recyclable materials< rasing awareness about sustainability
![Page 19: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/19.jpg)
PACKAGING sketches
< a choice of packaging< one level of packaging< minimal use of plastic< squeezable design< comfortable opening< simplicity of shapes< milk card board< plastic/foil
![Page 20: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/20.jpg)
MOODboard
CD203 1 Veronika Shatokhina 00041257T
![Page 21: GOOD daybbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/cd203_1_veroni… · < improved train design < regenerative braking < encouraging bike-train-bike journeys < energy metering.](https://reader033.fdocuments.net/reader033/viewer/2022043005/5f8992f2c653a9342a491940/html5/thumbnails/21.jpg)
THANK you