GONE GREEN TRANSFERRING

ENVIRONMENTAL CONSERVATION &

ENVIRONMENTAL HEALTH KNOWLEDGE FROM YOUTH TO PARENTS

What is Meant by Knowledge Transfer

• Transferring knowledge from one individual to another or one group to another.

• Seeking to organize, create, capture or distribute knowledge and ensure its availability for other users.

• More than just communicating information.(Nonaka, 1994; Nonaka & Takeuchi, 1995)

Types of Knowledge

Knowledge• dependent on conceptual skills and cognitive abilities

(Embrained).• acquired through human interaction with and interpretation

of the individual’s environment (Embodied).• gained through socialization and acculturation (Encultured).• related to formal procedures, roles, routines (Embedded).• relayed via signs and symbols, dealing more with storage

and transmission of knowledge (Encoded).(Collins 1993; Blacker 1995)

Challenges• Difficulty in recognizing &

communicating "compiled" or highly intuitive competencies

• Geography• Lack of shared identity• Language• Areas of expertise• Internal conflict (parent child,

teacher student, sibling)• Generational differences

• Impetus• Cultural norms• Lack of experience• False impressions• Not having a clear vision of the

total issue• Culture not supportive of

knowledge sharing• Distrust

(Galbraith 1990; Kane, Argote, & Levine 2005)

Method & Application• Identifying holder of

knowledge• Promoting knowledge

sharing• Creating knowledge sharing

system• Putting into action the plan

for knowledge sharing• Evaluating knowledge

transfer and application

• Mentorship• Supervised use of acquired

knowledge• Apprenticeship or shadowing• Applying knowledge

collaboratively• Communities of practice• Storytelling• Learn one – do one – teach

one – know one.

Youth as the Conduit to Change Parent

Behavior • Technology• Language• Style• Music• Foods

Youth are early adopters

Who is Buying Going Green?

Priceless video

What Knowledge Transfer is NOT

• Information is not knowledge -- facts and data• Knowledge -- flexible skill sets– How one applies skills– How one applies information– How one improves fluency

• Knowledge is both inherent and individual• Knowledge possessed by one individual is hard to measure,

stockpile, and free up for the use of another person.

WHAT SHADE OF GREEN ARE YOU?

Being green is about changing your habits. Start today and make one change to improve your health and conserve

resources.

Are Kids Greener than their Parents?

• Rachel Shard, 9– "When I grow up, I want there to be some of the world left for us“

• Cato Lock, 12– "I think my parents listen to me about the environment“

• Joan Gibson, 26– “Mom, don’t sit here with your car idling. Don’t you want your

grandchildren to be able to breath when they are born?”

Georgia Goes Green

• Water Savers• Leave IT• Clean Green• Energy Dawgs• Garden Earth Naturalist

WHY GREEN YOUR LIFE?• Environmental – Save natural resources for future generations

• Health– Reduce the contaminants and allergy & asthma triggers

inside your home• Financial– Change your habits and save money

EASY WAYS TO BE GREENER

• Reduce indoor contaminants • Save water• Conserve energy• Recycle

Globally Green

We are not alone!

Eco Kid

ReferencesBlackler, F. (1995). Knowledge, knowledge work, and organizations: An overview and

interpretation. (1st ed.). New Yourk: Oxford University Press.Collins, H. (1993). The structure of knowledge. Social Research, 60.Eco Agents SUV Commercial English subs. (n.d.) Retrieved May 26, 2009, from

http://www.youtube.com/watch?v=--QbN8TbWsE&eurl=http%3A%2F%2Fearthfirst.com%2Fnorwegian-eco-kids-keeping-their-parents-in-check%2F&feature=player_embedded/

Galbraith, C. (1990). Transferring core manufacturing technologies in high-technology firms. California Management Review, 32, 56-70.

Kane, A., Argote, L., & Levine, J. (2005). Knowledge transfer between groups via personnel rotation: Effects of social identity and knowledge quality. Organizational Behavior and human Decision Processes, 96(1), 56-71.

Lessons. (n.d.) Retrieved May 26, 2009, from http://www.priceless.com/us/personal/en/pricelesstv/

Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37.

Nonaka, I. & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. New York: Oxford University Press.