Golden Pencils Ltd

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SANT GADGE MAHARAJ COLLEGESANT GADGE MAHARAJ COLLEGE

SUBJECT: COMPUTER PROJECTSUBJECT: COMPUTER PROJECTFOR THE YEAR 2008FOR THE YEAR 2008--0909

PROJECT OF 1PROJECT OF 1STST SEMESTERSEMESTER

NAME : SAYED WAQAS SALEEMNAME : SAYED WAQAS SALEEM

CLASS: F.Y.B.M.S.CLASS: F.Y.B.M.S.

DIV : ADIV : A

ROLL NO. : 22ROLL NO. : 22

SUBMITTED TO : PROF. MUNAWAR PATANKARSUBMITTED TO : PROF. MUNAWAR PATANKAR


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Golden Pencils Limited is the Primary SchoolGolden Pencils Limited is the Primary School

Stationery manufacturing company in India.Stationery manufacturing company in India.

Established in 1958, we have mastered the art ofEstablished in 1958, we have mastered the art of

making high quality stationery products. With themaking high quality stationery products. With the

latest machinery set up, today our statelatest machinery set up, today our state-- ofof--thethe--artart

manufacturing units daily produce 5.5 millionmanufacturing units daily produce 5.5 million

pencils, 0.80 million sharpeners, 2.0 millionpencils, 0.80 million sharpeners, 2.0 million

Erasers and 0.125 million scales. All our productsErasers and 0.125 million scales. All our products

conform to European CE ENconform to European CE EN--71 safety standards.71 safety standards.

About Golden pencils :-


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Our Mission :Our Mission :

Delighting consumers with globallyDelighting consumers with globallyrecognizedrecognized

stationery.stationery.

Quality Policy :Quality Policy :

Golden Pencils is committed toGolden Pencils is committed tomanufacturemanufacture

and market quality products ofand market quality products ofinternationalinternational

standards at competitive prices, instandards at competitive prices, inthethe

stationery field. Constant effort willstationery field. Constant effort willbe made bybe made by

the company to meet internationalthe company to meet internationalsafetysafety

standards and to preventstandards and to preventdegradation of thedegradation of the

environment.environment.


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Environment Policy :Environment Policy :

Constant effort will beConstant effort will bemademade

by the company inby the company inimprovingimprovingProcesses and maximizinProcesses and maximizinutilization of inputs toutilization of inputs toprevent degradation ofprevent degradation of

environment.environment.

All ingredients used by theAll ingredients used by theCompany are nonCompany are non--toxic intoxic in

nature.nature.


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Given that enduring reliability is the hallmark of ourGiven that enduring reliability is the hallmark of ourproducts,products,

understandably, they are manufactured using the mostunderstandably, they are manufactured using the moststringent qualitystringent quality

controls backed by years of research and development. Ourcontrols backed by years of research and development. Our10 factories10 factories


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Our concern for theOur concern for the

environment hasenvironment hasledled

us to grow our ownus to grow our own

Trees to satisfy ourTrees to satisfy our

requirements forrequirements for

wood, an essentialwood, an essentialIngredient in pencilIngredient in pencil

manufacture.manufacture.


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PencilsPencils ManufactureManufacture ::

TheThe 'pencil','pencil', derivedderived fromfrom

thethe LatinLatin wordword penicillumpenicillum

seemsseems humblehumble enoughenough totobebe hurriedlyhurriedly putput togethertogether

inin one'sone's backyardbackyard.. InIn thisthis

aspect, the simplicity ofaspect, the simplicity of

the pencil is Trulythe pencil is Truly

misleading.misleading.


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Next,Next, thethe lead,lead, whichwhich isis aa mixturemixture ofof micronisedmicronised graphitegraphite andandballball

clay,clay, isis drieddried andand insertedinserted intointo thesethese groovesgrooves.. TheThe leadsleads arearebonded,bonded, shapedshaped andand compressedcompressed toto ensureensure thatthat theythey artartbreakagebreakage resistantresistant andand longlong lastinglasting..


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31 Depots/Main Stockists, 2,500 distributors, 2,25,000 retail outlets31 Depots/Main Stockists, 2,500 distributors, 2,25,000 retail outlets

and a formidable field force complete the supply chain.and a formidable field force complete the supply chain.

Our depots are spread across the length and breadth of the countryOur depots are spread across the length and breadth of the country

and are located at Ahmadabad, Ambala, Bangalore, Bhivandi,and are located at Ahmadabad, Ambala, Bangalore, Bhivandi,Chandigarh, Chennai, Cuttack, Delhi, Dehradun, Goa, Guwahati,Chandigarh, Chennai, Cuttack, Delhi, Dehradun, Goa, Guwahati,

Ghaziabad, Hubli, Hyderabad, Indore, Jaipur, Jammu, Kochi,Ghaziabad, Hubli, Hyderabad, Indore, Jaipur, Jammu, Kochi,

Lucknow, Madurai, Nashik, Nagpur, Pabhat, Parwanoo, Patna, Pune,Lucknow, Madurai, Nashik, Nagpur, Pabhat, Parwanoo, Patna, Pune,

Ranchi, Raipur, Sewree, Varanasi and Vijayawada.Ranchi, Raipur, Sewree, Varanasi and Vijayawada.


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At present, we export to over 32At present, we export to over 32

countries which includes UAE, Turkey,countries which includes UAE, Turkey,

Sri Lanka, Brazil, Argentina, Kenya,Sri Lanka, Brazil, Argentina, Kenya,Bangladesh, Myanmar, Yemen, Egypt,Bangladesh, Myanmar, Yemen, Egypt,

Jordan, Philippines, Russia, SaudiJordan, Philippines, Russia, Saudi

Arabia, Malaysia, Oman, Syria,Arabia, Malaysia, Oman, Syria,

Bahrain,Mauritius, Australia and manyBahrain,Mauritius, Australia and many

more.more.


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COMPARISION :COMPARISION :

AS COMPARED TONATRAJ PENCILS IN THE MARKETAS COMPARED TONATRAJ PENCILS IN THE MARKETGOLDEN PENCILS ARE WIDELY USED AMONG SCHOOLGOLDEN PENCILS ARE WIDELY USED AMONG SCHOOLCHILDRENS.CHILDRENS.

GOLDEN PENCILS HAVE A BETTER QUALITY.GOLDEN PENCILS HAVE A BETTER QUALITY.

VERY GOOD QUALITY LEAD IS USED IN GOLDEN PENCILS.VERY GOOD QUALITY LEAD IS USED IN GOLDEN PENCILS.

GOLDEN PENCILS ARE MADEOF A PURE WOOD AND ITSGOLDEN PENCILS ARE MADEOF A PURE WOOD AND ITS

MOREECOMOREECO--FRIENDLY AS COMPARED TONATRAJ PENCILFRIENDLY AS COMPARED TONATRAJ PENCIL


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VARIOUS PENCILS WE MANUFACTUREVARIOUS PENCILS WE MANUFACTURE::


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THANK YOUTHANK YOU


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DEFINATION OF 4Ps OF MARKETINGDEFINATION OF 4Ps OF MARKETING

The term marketing mix is used to describe aThe term marketing mix is used to describe acombination of four elementscombination of four elements--the product, price, place,the product, price, place,promotion.These are known as 4ps of product.This 4pspromotion.These are known as 4ps of product.This 4psof marketing they are follows:of marketing they are follows:


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Product:Product:

Product itself is the important elements inProduct itself is the important elements inthe marketing mix.The product mustthe marketing mix.The product mustsatisfy consumer needs.satisfy consumer needs.


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Product:Product:

Product itself is the first important element inProduct itself is the first important element inthe marketing mix.The product must satisfythe marketing mix.The product must satisfyconsumer needs.consumer needs.

The kalaThe kala--kola Company has,onkola Company has,onoccasion,introduced other sharbat drinks underoccasion,introduced other sharbat drinks underthe kalathe kala--kola brand name.The most common ofkola brand name.The most common ofthese is Dhila kala,which has become a majorthese is Dhila kala,which has become a major

kalakala--kola.However,others exist, includingkola.However,others exist, includingkarishma kala, tilasmi kala, mithun kala (limbukarishma kala, tilasmi kala, mithun kala (limbu--Free), kala kaka 555, special edition with milkFree), kala kaka 555, special edition with milkand with groundand with ground--nut.nut.


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Place:Place:

Place refers to where and how the productPlace refers to where and how the productwill be distribued to consumer. Physicalwill be distribued to consumer. Physicaldistribution is the delivery of the productdistribution is the delivery of the productat the right time & right place. As theat the right time & right place. As thekalakala--kola is very popular industry & worldkola is very popular industry & worldwide famous the product of it is availablewide famous the product of it is available

at each and evey corner of the countryat each and evey corner of the countryincluding the rural areas.including the rural areas.


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Promotion:Promotion:

The last variable in the the Marketing mix isThe last variable in the the Marketing mix ispromotion.The product may be known to thepromotion.The product may be known to theconsumer for this the firms must undertake theconsumer for this the firms must undertake thepromotion wwork such as advertising, publicity,promotion wwork such as advertising, publicity,

personal sellingetc which are the majoractivitiespersonal sellingetc which are the majoractivitiesand thus the public may informed of theand thus the public may informed of theproduct.Kalaproduct.Kala--kola has also adopted a variouskola has also adopted a variousmarketing strategy such as advertising on TV,marketing strategy such as advertising on TV,radio, using banner etc.Its earlier punchline wasradio, using banner etc.Its earlier punchline wasKALAKALA--KOLA: thanda matlab kalaKOLA: thanda matlab kala--koal.Currentlykoal.Currentlythe brand uses the punchline KALAthe brand uses the punchline KALA--KOLA:joKOLA:jopiyega masti mein doob jayega.piyega masti mein doob jayega.


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KAMIR KHAN PROMOTES KALAKAMIR KHAN PROMOTES KALA--KOLAKOLA

Kamir Khan says the punchline KALAKamir Khan says the punchline KALA--KOLA:thanda matlab kalaKOLA:thanda matlab kala--kola and jokola and joiyega masti mein doob jayega.Kamir Khaniyega masti mein doob jayega.Kamir Khan

in the ad for kalain the ad for kala--kola says just one line atkola says just one line atthe end telling consumers ek bar pikethe end telling consumers ek bar pikedekho mar mitoge.AISHWARYA DAL wasdekho mar mitoge.AISHWARYA DAL waschosen as brand ambassador of kalachosen as brand ambassador of kala--kola.AISHWARYA DAL was endorse thekola.AISHWARYA DAL was endorse thebrand since consumers have high recallbrand since consumers have high recallvalue of her in kalavalue of her in kala--kola.kola.

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