Golden Gloves PR
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Transcript of Golden Gloves PR
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Golden Gloves PR“The Firm You Can Trust Even If The Blows Get Tough” Jorge Mora Khenzer Senat
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Overview
The first annual Well Expo in Milwaukee Well Expo would be the only large scale
health and wellness event in the Milwaukee area devoted to showcasing local resources for weight loss, medical care, wellness programs, healthy foods, green living, exercise, beauty.
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Objectives
Raise revenue Could be used as a stepping stone
for rebranding Raise awareness of health and
wellness in the community Establish a strong relationship with
Well Expo
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Event Details What – The first annual “Well Expo Weekend”
Saturday- 10am-4pm Sunday-10am-4pm
When- May 25-26 Where-Inside of the Pettit Who-
Local exhibitors of: ▪ Weight loss, medical care, wellness programs, healthy
foods, green living, exercise, beauty. Community:▪ Open to the public
Why- Improve awareness of health and wellness
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Advertisement
Since we are renting out the Pettit to Well Expo, there is no advertisement cost that we would need to worry about at the Pettit. Well Expo will handle all advertisement for the first annual Well Expo at the Pettit.
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Calendar
January Contacting Well Expo Informing Pettit that Well Expo has
rented out the space Planning on set-up of Well Expo
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Calendar
February Contact Well Expo (Ask for rough
number of exhibitors) Contact State Fair for additional
parking Contact Security company for guards
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Calendar
March Contact Well Expo (Ask for definite
numbers of exhibitors) Contact State Fair for purchase of
additional parking Contact security company for
purchase of rental guards
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Calendar
April Contact Well Expo Confirm security detail Confirm parking
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Calendar
May First 3 weeks
Receive booth materials from Well Expo Debrief staff on event setup Contact security of event setup (give
details of event) Week of event
Setup of booths Last minute arrangement/confirmations
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Specifics of Event Days
May 25th
Doors open 10 am (Pettit will open earlier than normal business hours)
Meet and greet at door (handing out brochures from Well Expo detailing the event)
11:30am- Food for Fuel presentation in the Hall of Fame (HOF) room
12:20pm- Dieting presentation in the HOF room room
3:15pm-Cooking demonstration in HOF room
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Specifics of Event Days contMay 26th
Doors open at 10am (Pettit will open earlier than normal business hours)
11:30am- Bodyfit Solutions interactive demonstration (HOF room)
1:00pm- Weight loss panel (HOF room)
2:30pm-Building resilience (HOF room) Presentation on how to deal with stress
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Hall of Fame Room
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Hall of Fame Room
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Exhibitor Groups
Athletic apparel and fashion Bodywork and movement Chiropractic care Education and empowerment Health and wellness Healthy home and life Organic foods and nutrition Acupuncture Products Weight loss
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Setup/Booths
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Budget
Food-$4,000 State Fair parking-$2,500 (includes
parking detail) Security Guards (5)- $2,000 Total- $8,500
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Revenue
Renting Pettit (2 Days)- $25,000 Minus $4,500- $20,500
Food-$6,000 Minus $4,000- $2,000
Total Revenue- $22,500
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Evaluation
Attendance of people Turnout of the event Possibilities
Establishing relationship with Well Expo Wellness expo held by The Pettit
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Questions
Questions?