Gold Loan ABC

8/20/2019 Gold Loan ABC

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Gold Loans

• By

• Nisarg Yagnik

• Akhil Yadav

• Avinash Raghvan

• Shrey Gupta


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Introduction

• Loan against gold.

• Advertisements-uthoot !inance and anappuram !inance.

• #a$ning gold as easy as eating a piece o% cake.

• Gold idle at home or locker

• #a$ning a house is tough

• Less interest rate

• Same day loans


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anappuram Gold Loan


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Advertisement &'lectronic edia(


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• )atchy *ingle made it instant hit among people.

• +rgent need %or money

• Less %amily savings

• Addressed anappuram as an old %riend

• Instant loan in , minutes

• Slogan a li%e anaye asaan/


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• No procedure e0planation.

• +se o% a celerity %ace and a %amous *ingle.

• #aise ke liye #aisa hi chahiye kya1/

• ore o% a reminder to the people.


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Advertisement rint edia(


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2ther %orms o% Advertisement


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2ther %orms o% Advertisement


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Sales

!Y344 !Y34, !Y345 !Y3468

,888

6888

9888

:888

48888

4,888

9;76.7;

48:8,.6< 48;87.69

:;;4.5

4

4

Loans Granted&In Rs. )r.(

annapuram


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=>!) Gold Loan


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Bharosa Gold Loan Scheme

• Rural )ustomer

• 3?iale !inance3 to the underprivileged

• 'asily trans%erale@ easily encash ale

• No certi%ication o% income reuired

• enure %or gold loan is short


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Advertisement ( Electronic Media )


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Advertisement ( Electronic Media )

• Loan in 67 minutes.

• No documentation

• Security o% your gold

• Special ene%its %or $omen customer

• Lo$ interest Rate

• Loan amount up to 468 per cent o% gold3s valuation


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Advertisement ( Print Media )

Scroller

Display


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Sales

!Y344 !Y34, !Y345 !Y3468

,888

6888

9888

:888

48888

4,888

7:8


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Impact o% edia )ampaigns

• ,84, C ad campaigns is released ma*orly %ocusing on the middle

class audience

• =o$ a simple collateral can help you in di%%icult situations

• =o$ it could empo$er $omen to survive as an individual $ith a

$ithout a male %amily memer support.

• )ampaigns had created so much uDD in the market that people

started recogniDing the rand immediately


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uthoot Gold Loans


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Advertisement & 'lectronic edia (


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Advertisement >escription

• =ere@ the %ather is tensed since his son got accepted in a college to Lcannot a%%ord the %ees.

• hen@ the mother says $hy e $orried and removes the o0 o% gold oEhen the %ather says $hy are using it@ she replies $ith the %act that tmore use%ul %or his %uture than used a%ter marriage.

•

hen@ they go to uthoot to take a Gold Loan and they sho$ ho$ seccustomerFs gold are.

• Lastly@ they sho$ the son getting %ame in London and a reporter asks@give your gold on loan1F

• he mother replies $ith the %act that it $as %or securing his %uture

• Sone pe SuhagaF C Gold #o$er Loan


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Impact o% edia )ampaigns

• ,889 C Gold Loan 'ducation series@ $here customers $eree0plained on the ene%its o% the collateral and ho$ it couldempo$er and sustain an individual and his %amily.

• !irst national campaign C Loan in 7 minutes@ ma*or campaign

• )ampaigns had created so much uDD in the market that people

started recognising the rand immediately

• Association $ith >elhi >aredevils

• 2ther ig ticket events like associating $ith the )ochinInternational =al% arathon


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Sales

!Y344 !Y34, !Y345 !Y3468

7888

48888

47888

,8888

,7888

58888

44:8,.77

,46


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• According to Avinav )hauey &AG-arketing (@the group arelooking at digital in a ig $ay and target eing to utilise themedium as a separate plat%orm %or revenue generation@ apart %rthe revenue generated through our ranches.

• oving %or$ard@ $e plan to sho$case and position uthoot Grou

as a multi-diversi%ied usiness conglomerate rather than *ust agold loan company.

• hey are also e0panding in the education %ield y opening collegand schools.

!uture Scope


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I)I)I Gold Loans


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Advertisement & 'lectronic edia (


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Advertisement essage

• )onveys the need o% money to $ork in the usiness.

• Eorking capital

• Security in gold

• ?alued properly

• !amiliar treatment

•

Less paper$ork• No %i0ed instalments

• )orrect evaluation

• 'asy paper$ork

• Nominal interest


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Impact

• Small usiness o$ners ene%itted

• =elped young entrepreneurs %or immediate %unds

• Hiyo hulke/

• Live %reely

•

hyaal aapka C Ee care aout you• Attached emotional and sel%-realisation needs.


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Advertisements & #rint edia and )ampaigns


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)ontd.


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Sales

!Y344 !Y34, !Y345 !Y3468

,888

6888

9888

:888

48888

4,888

7


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Interest Rate )omparison

Loan Type/Interest Rates Minimum Maximum

Gold Loan 48 49.7

#ersonal Loan 44 ,,)ar Loan 48.


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)omparison


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)omparison

• 'motions

• 'ase o% availing

• Interest rates

• Localisation o% advertisements

•

>i%%erent classes o% people


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Sales

!Y344 !Y34, !Y345 !Y3468

7888

48888

47888

,8888

,7888

58888

Loans Granted&In Rs. )r.(

uthoot !incorp annapuram =>!) I)I)I


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Gold Loan #ort%olio o% ey #layers

SourceJ )ogniDant gold loan Survey ,844


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Re%erences

• httpJKK$$$.iciciank.comK#ersonal-BankingKloansKgold-loanKinde0.page1 toptitleaccessed 6 ar ,849

• httpJKK$$$.slideshare.netKpadmasreeharishKa-tl-specialist-company-to-gro$-your-marketaccessed on 6 ar@ ,849

• httpJKK$$$.kritievents.comKkriti-gallery.html accessed 5 ar@ ,849

• httpsJKK$$$.youtue.comK$atch1vM>HYnA7=p'5 accessed 5 ar ,849

• httpsJKK$$$.youtue.comK$atch1vMkY6sA0Ec accessed 5 ar@ ,849

• httpsJKK$$$.youtue.comK$atch1vM8$hy$Ea0E+ accessed 6 ar@ ,849

• httpsJKK$$$.youtue.comK$atch1vM4G6yAo5* accessed , ar ,849

• httpsJKK$$$.youtue.comK$atch1vMvOrS?Aer;6 accessed 6 ar@,849
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Gold Loan ABC

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