Goizueta MBA Student Brand Statement

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Student-driven statement

Show who we are as students and as a community

Hold ourselves and our peers accountable

Background

Lead Week brainstorming session

Ongoing conversations amongst Brand Statement Team

Nana Stephens, Daniel Graham, Nathan Deasy, Teresa Devoto, Andrea Jackson, Eric Schwartz, Pooja Bansal, Maria Jaramillo, Jeff Miller, Jeff Davis, Liz Stanton

Creation of Brand Statement concept

Process

Goizueta MBA Student Brand Statement

• Inappropriate communication or behavior with CMC

• Not being prepared for interviews, case competitions, etc.

• Not respecting the time of alumni

• Not taking the courage to speak against your peers who do not perform as per core values

• Not performing appropriately during company visits or classes

Self

Peers

Faculty

Community

Stakeholders

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Hold yourself and others accountable to the Goizueta MBA student brand

statement

Symbolize our purpose to adhere to the brand statement

Reminder of our responsibilities towards our community

Purpose

Hanging our core values along with the brand statement in the commons

Oath of the brand statement at the beginning of the semester during our welcome clap to first year and one year students

Each student to pin the Goizueta MBA student brand logo on another student during the oath ceremony

Perform brand checks each semester

Execution

Brand Statement Ceremony

Goizueta Brand Statement

"Goizueta students are passionate and committed leaders that act with integrity, professionalism and respect. We embrace the thought of an ever-changing, diverse world and ascribe to lead in the future with humility, intelligence and purpose.

We keep our word, give example though our actions and positively influence the people around us through our collaborative spirit. We seek to honor the Goizueta Business School's core values and hold each other accountable to protect and preserve the Goizueta brand and all the privileges it bestows upon us.”

Our Goizueta Oath

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3-person team consisting of at least 1 member of Core Values

Council responsible for:

Managing confidential First Class conference that is available for Goizueta community members to openly report serious student brand violations

Following up with reporter to fully understand perceived violation

Speaking directly with student in question to address brand violation

Working with Program Office and GBA to determine if disciplinary action should be required (and if so, what is the appropriate response)

Brand CouncilAccountability in Action

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GBA, Program Office and CMC should all work together to

provide more information regarding specific brand violations, namely:

What occurred?

Why was the action or behavior inappropriate?

What should have happened?

How was the situation addressed?

How can students help address similar situations in the future?

We believe it is most important to communicate violations as they occur as well as their resolutions vs. the names of specific violators

Increased TransparencyAccountability in Action

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Feedback October 28th – November 4th

Pin design and online voting October 30th – November 4th

Unveil final statement and pin to class

Brand Statement Ceremony (tbd)

Next Steps