Going LiveOn YouTube

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Why Live?Connect with Fans

Why Live?Experiment with New Formats

Why Live?Unlock New Revenue

GettingStarted■ Mobile live streaming

■ Desktop live streaming

When getting set up for mobile live streaming, it’s important to do the following:

■ Prep your device

■ Check your audio

■ Have a stable mount

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When getting set up for Desktop live streaming, it’s important to do the following:

■ Test your internet connection

■ Consider 3rd party software

■ Customize at will

■ Check your equipment

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Lighting

Camera

Microphone

Extra Monitor

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STREAM HEALTH

CHAT

PREVIEW

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STREAM ANALYTICS

CHAT MODERATION TOOLS

END STREAM

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Rehearsals are a great way to get comfortable on camera and iron out the kinks before launching your new live content! We recommend:

■ Using an unlisted stream

■ Testing sound and visuals

■ Reviewing the archived stream

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Planning YourContent

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Think about your goals: whether it’s connecting new viewers, building a deeper connection with fans, or a creative experiment; ask yourself:

■ How frequently can I stream?

■ Will this provide a new experience for viewers? How?

■ Who are my favorite streamers and what makes them memorable?

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When engaging with streaming, it’s crucial to first create a realistic, sustainable stream schedule.

■ Start slowly

■ Consistency is key

■ Remind viewers about notifications

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While it’s not required, we recommend you plan out your live stream content in advance; consider:

■ Leaning into suspense

■ Transporting your audience

■ Holding a competition

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No matter what creative strategy you decide to implement, remember, your audience is there for the chance to get to

interact and engage with you while live!

Prepare to Engage

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Before going live, it’s important to review your chat settings, including:

■ Live chat enablement

■ Keyword blocking

■ Hold for review

■ Chat moderators

■ Slow modeFor step-by-step instructions on enabling these features, check out this help center article!

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Once you’ve got your chat settings in order, it’s important to build a plan to guide your live engagement with your viewers.

■ Plan for chat breaks

■ Incorporate interactivity

■ Build rituals

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Consider that this may be a change in content that your viewers aren’t familiar with. Ease your transition by doing the following:

■ Communicate

■ Engage your core

■ Create space

■ Consider scheduling

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Best PracticesWhile Live

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Viewers will love the ability to directly participate in a stream as it’s occurring. Embrace this by allowing them to:

■ Vote for an outcome

■ Suggest content ideas

■ Speak to the host

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In order to keep your a stream dynamic and minimize the amount of “dead air”, consider:

■ Planning content in advance

■ Having production help

■ Utilizing a co-host

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Unscripted or improvised moments can help keep your stream feeling “organic” and “in-the-moment”; consider:

■ Keeping an eye on chat sentiment

■ Capitalizing on in-stream jokes or funny moments

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After your stream, you can expand your existing content reach and promote future streams by:

■ Creating highlights

■ Prolonging the hype

■ Archiving appropriately

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Making MoneyWith Live

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Super Chat and Super Stickers allow viewers to purchase brightly colored, pinned chat messages or stickers during live streams and Premieres. When using them, remember that viewers use Super Chat to:

■ Stand out from the crowd

■ Participate in content

■ Support what they love

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If you have an active memberships program, you can integrate some of your offering directly into your live streams, including:

■ Members-only chat

■ Members-only live streams

■ Custom badges and emoji

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Live streams also provide a variety of merch integration opportunities, such as:

■ Pinning merch to the top of your live chat while streaming

■ Showcasing your merch in the shelf below your stream

■ Displaying your merch in the Store tab of your channel page

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streaming and then get familiar with the basics

andfor upcoming streams

andfor your future streams

Try to and once complete

Understanding Search and Discovery

Questions?

Thank You!