Going lean - an introduction to lean startup
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Transcript of Going lean - an introduction to lean startup
Going Leanfrom start to deliver
@samiq
SO YOU WAN TO START?
A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.Eric Ries (2011-09-13). The Lean Startup
IT’S AN ON GOING EXPERIMENT
SO STOP WASTING TIME
Our goal is to create an institution, not just a product.
change directions but stay grounded in what
you have we have learnt
TIME TO SUCCESS IS PROPORTIONAL TO THE SPEED YOU GET TO FAILURES...
SPEED WINS!
IT DOESN’T MATTER IF
YOU MADE IT!
IF YOU MADE IT ALONE :(
AND SO COMES THE LEAN REVOLUTION
The expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for eliminationLean manufacturing
The customer is the most important part of the production line.W. Edwards Deming
waterfall agile lean
advance to next stage
line of working code
validatedlearning
problem: knownsolution: known
problem: knownsolution: unknown
problem: unknownsolution: unknown
unit of progress vs problem/solution
YOU START WITHA VISION
YOU GET YOUR MVP
NOT THIS MVP
Minimum Viable Product
IT CAN BE AS SIMPLE AS A WEBSITE
OR BUILD SOMETHING SIMPLE
experiment to see if you can improve the metrics from the baseline towards the ideal
http://g.samiq.co/11MIAZs
FOCUS ON ACTIONABLE METRICS
TUNE THE ENGINE
when experiments reach diminishing returns, it’s
time to pivot
weekly yearly
1% 1.7x
2% 2.8x
5% 12.6x
7% 33.7x
10% 142.0x
http://g.samiq.co/16zZvjD
GROWTH
how do we know when to pivot?vision or strategy or product?
what should we measure?how do products grow?are we creating value?
what’s in the MVP?can we go faster?
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