Going Digital
-
Upload
media-soft -
Category
Documents
-
view
225 -
download
1
description
Transcript of Going Digital
![Page 1: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/1.jpg)
Going Digital
Welcome BookVision
![Page 2: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/2.jpg)
Inside Keynotes
Inside CLM.
Inside
BookVision.
Inside Social.
![Page 3: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/3.jpg)
Inside CLM.
![Page 4: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/4.jpg)
![Page 5: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/5.jpg)
Troškovi Target troška
Mass Media Audit/Target Media
One way Channel Multi Channel
Nema Feedback Feedback
No STP STP
![Page 6: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/6.jpg)
Troškovi ?
Dali je ostavljena? ?
One way Channel ?
No Feedback ?
Mass Marketing ?
![Page 7: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/7.jpg)
BookVision CLM
Vaš prezenter na terenu
![Page 8: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/8.jpg)
e-Detailing Multichannel Sadržaj
BookVision CLM
![Page 9: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/9.jpg)
BookVision CLM
iPad and Android Ready.
CRM All Rounder.
Analitika. Fleksibilan CMS.
![Page 10: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/10.jpg)
Kreiranje sadržaja
BookVision CLM Loop
Teren
Interakcija Izvještaji
![Page 11: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/11.jpg)
Inside BookVision.
![Page 12: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/12.jpg)
BookVision admin.
![Page 13: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/13.jpg)
3D Modeliranje.
![Page 14: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/14.jpg)
Upitnici.
![Page 15: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/15.jpg)
Komentiranje
![Page 16: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/16.jpg)
![Page 17: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/17.jpg)
Mail.
![Page 18: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/18.jpg)
Doctor Portal.
![Page 19: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/19.jpg)
Remote Detailing
![Page 20: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/20.jpg)
GPS Link.
![Page 21: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/21.jpg)
Analitika.
![Page 22: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/22.jpg)
CLM – BookVision vs print
EURO
Izrada 20.000
Printanje 15.000
Distribucija 12.000
Vrijeme povlačenja 1 tjedan
Troškovi povlačenja 20.000
EURO
Izrada 25.000
Printanje 0
Distribucija 0
Vrijeme povlačenja ASAP
Troškovi povlačenja 0
Print BookVision
![Page 23: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/23.jpg)
CLM – BookVision vs print
Print BookVision
- Tekst
- Slike
- Grafike
- Tekst
- Slike
- Grafike
- Animacije
- Simulacije
- Zvuk
- Film
![Page 24: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/24.jpg)
CLM – Benefiti
Marketing
- Potpuna kontrola poruke
- Kontrola scenarija razgovora i konteksta
- Analitika najbolje/gore poruke
- Promjene sadržaja se odmah dešavaju
![Page 25: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/25.jpg)
CLM – Benefiti
SFE
- Standarizacija poruke
- Bolji prijenos znanja
- KPI analitika
- CRM Integracija
![Page 26: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/26.jpg)
CLM – Benefiti
Teren
- Ažurirani materijali
- Pokrivenost svih proizvoda
- Pružanje boljeg doživljaja kod posjete
- Pružanje interaktivnosti
![Page 27: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/27.jpg)
Investicija
„To je invisticija od 1200€....pojedinačna posjeta košta oko
500EURO?”
![Page 28: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/28.jpg)
Feedback
„Bolji i lakši pristup, više boja i interaktivnosti.”
![Page 29: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/29.jpg)
Feedback
„Svaka prezentacija je prilagođena meni i mojim potrebama.”
![Page 30: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/30.jpg)
Inside Social.
![Page 31: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/31.jpg)
![Page 32: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/32.jpg)
Social u svijetu
38.500 6.400 22.400 187.004
57.000 500 34.800 263.004
9.600 220 24.000 18.000
68.900 780 16.000 -
![Page 33: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/33.jpg)
Social u Regiji
![Page 34: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/34.jpg)
![Page 35: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/35.jpg)
![Page 36: Going Digital](https://reader033.fdocuments.net/reader033/viewer/2022042900/568c0fa81a28ab955a94ecf5/html5/thumbnails/36.jpg)
Hvala na slušanju,