Going Agile - B2B Marketingmrkto.b2bmarketing.net/rs/085-VAB-435/images... · Scrumban Ceremonies...

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Going Agile Mariette Ferreira, FairFX

Transcript of Going Agile - B2B Marketingmrkto.b2bmarketing.net/rs/085-VAB-435/images... · Scrumban Ceremonies...

Page 1: Going Agile - B2B Marketingmrkto.b2bmarketing.net/rs/085-VAB-435/images... · Scrumban Ceremonies of Scrum + flexibility of pull-based Kanban with WIP limits . How agile has helped

Going Agile

Mariette Ferreira, FairFX

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Prepaid Card Travel Cash Money Transfers

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Life before agile

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A typical day

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Time for change

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a mindset…a way of working…

a methodology…a system…a simple idea

“whenever you start a project, why not

regularly check in, see if what you’re doing

is heading in the right direction, and if it’s

actually what people want?”

• an iterative, incremental approach

• a way to easily adjust to stakeholder needs

• continuous improvement

Agile is…

- Jeff Sutherland

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Agile Manifesto: Key Values

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

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Scrum Kanban

Scrumban Lean

Methodologies

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Sprints T-shaped Velocity

Burn-down charts Backlog

Scrum master

Agile ≠ scrum

Sprint Planning

Daily Scrum (stand-up)

Sprint Review

Sprint Retrospective

Product Owner

Scrum Master

Developers

CE

RE

MO

NIE

S

RO

LE

S

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Scrumban

Ceremonies of Scrum + flexibility of pull-based

Kanban with WIP limits

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How agile has helped our team

Focus

Transparency

An empowered team takes ownership

Improved stakeholder management

Flexible planning

Respond faster to customer needs

Clear understanding of dependencies

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Agile in B2B

Company culture

Get Sales involved

‘Formalise’ learnings

Marketing needs to drive transformation

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Is it for tech only?

Senior management buy-in is key

Consider team sizes

Works best with proximate teams

Need expert support?

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What I’ve learnt along the way

Continuous improvement

Always ask: is it adding value?

It’s okay if we’re not T-shaped

You can be agile and scrum without a product owner or scrum master

There’s the perfect agile world…then there’s the real world…

It’s not a replacement for strategy!

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Thanks