GoFish Network

GoFish: Youth Entertainment Network

GOFISH: THE YOUTHENTERTAINMENT NETWORK

March 2008


Disclaimer

This presentation contains 'forward-looking statements' within the meaning of Section 27A

of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act

of 1934, including without limitation those statements regarding GoFish’s ability to exploit

internet commercialization opportunities. The statements and discussions contained in this

presentation that are not historical facts constitute forward-looking statements, which can

be identified by the use of forward-looking words such as "believes," "expects," "may,"

"intends," "anticipates," "plans," "estimates“ and analogous or similar expressions intended

to identify forward-looking statements. GoFish wishes to caution the reader of this

presentation that these forward-looking statements and estimates as to future

performance, estimates as to future valuations and other statements contained herein

regarding matters that are not historical facts, are only predictions, and that actual events

or results may differ materially. GoFish cannot assure or guarantee you that any future

results described in this presentation will be achieved, and actual results could vary

materially from those reflected in such forward-looking statements. We assume no

obligation to update any forward-looking statements in order to reflect any event or

circumstance that may arise after the date of this presentation, other than as may be

required by applicable law or regulation.


18 Million Strong!Every month in the U.S. alone.

18 Million Strong!Every month in the U.S. alone.

GO FISH is the first vertical advertising and media network focused on Kids, Tweens, and

Teens.


We combine the broad reachbroad reach and targetingtargeting

of an ad network, with the unique programsunique programs and

client focusclient focus of a direct publisher relationship, and the

video contentvideo content of a leading media company.

GO FISH is the exclusive monetization partner for a select group of publishers who deliver

cutting edge, high-quality online experiences and activities that brand advertisers value

association with.


• Competitively more “open” – no

significant network exists today, only

large destinations

• Fast growing and dynamic segment on

the cusp of some of the most talked

about trends (virtual worlds, gaming,

etc.)

• Advertisers MUST reach this

demographic online as that is where

most of their time is spent

• Advertisers looking for help to find

new outlets that they can reach

Why Youth Entertainment?


“De-portalization” has been an ongoing trend among young consumers. Dominant players

quickly losing share to the collective majority.

PASTTraffic is concentrated in

“mountain peaks”

PRESENTSmaller sites begin to form

“foothills” of traffic

NEAR FUTURETraffic will be distributed amongst smaller “foothill” sites, rather than

large portals.

0%10%20%30%40%50%60%70%80%90%

100%

Pag

evie

w %

Sep-

06

Nov

-06

Jan

-07

Mar

-07

May

-07

Jul-

07

Sep-

07

Nov

-07

154 Other Kids Sites Top 4 Kids Brands

49%

51%

70%

30%

-30%

+70%


Explosive Growth and Massive Market Opportunity

We have identified 500 Properties that capture more than 75% of the 6-17

year old demo.

Source: comScore Media Metrix, November 2007*average imps/PV=2, average CPM=$7.50

148MM Unique Users 82.2BN Pageviews ~$1.2B revenue

capacity*

$16.9

$5.4

$0.4

$21.4

$7.0

$0.8

$27.5

$9.1

$1.4

$32.5

$10.7

$2.1

$37.5

$12.4

$3.1

$42.0

$14.2

$4.3

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

$ B

illion

s

2006 2007 2008 2009 2010 2011

Total

*Brand

Video

+16%+17%+49%

6-Yr CAGR

Total Ad Spending against online

categories of ‘Kids’, ‘Gaming’,

‘Community’ and ‘Music’ is projected

to be $1.6BN+


The Market NEEDS a Network: Too Many Publishers Calling on Too Few

Advertisers

Many Publishers

Few Large Advertisers

A network of the “collective majority” bridges the gap between large advertisers and small

publishers

Advertisers• Achieve scale • Reach engaged online target• Increase efficiency of buy• Simplify process• Innovate

Mid-size Publishers• Optimize site for monetization• Access to brand advertisers• Increase relevance of ads• Simplify process• Reduce costs


How do we reach Kids & Teens?We go where they go!

cartoonsvirtual worlds

massively multiplayer games

edu-tainment sites

casual games

avatar-based social network

art & creativity tools

funny videos

learning-based virtual world

GO FISH properties span all types of online experiences enjoyed by kids and teens


Target Publisher Categories

Celebrity Fashion / Dress-Up Movies / EntertainmentEducation

Gaming Virtual Worlds Community


GoFish Network is the 3rd largest in audience reach

Today in US Goal

18.2M UU* (#3)580M+ Page Views

#1

*Monthly Numbers; Source: comScore, GoFish Network sites and GoFish Networks, January 2008Nickelodeon Includes: Nick Sites, NickJr Sites, The N, Neopets, AddictingGames, and Shockwave

0

5

10

15

20

25

30

Un

ique

Use

rs (m

illion

s)

Disney Nick GoFishNetwork

Webkinz CartoonNtwk

LycosAngelfire

Alloy HearstTeen

Network

TeenCrunch

KabooseNetwork

Yahoo!Kids

Top Properties in “Kids-Entertainment” and “Teen-Community” Categories

Today


Publisher Progress

0

5

10

15

20

25

30

35

40

Uniq

ue

Use

rs (

MM

)

Q2 07 Q4 07 Q1 08 Q4 08

One O&O Video

Entertainment site

November

Today

GOAL

*Source: comScore Media Metrix (U.S.), GoFish Network sites and GoFish Networks, January 2008


Source: Nielsen//NetRatings Ad Relevance, September 2007For the time period January 2006 through August 2007

15.2% Retail (esp. Toys)

15.0% Consumer Electronics, Software, & Telco

23.7%Consumer Packaged Goods

14.8% Entertainment

4 categories represent 70% of total spending

Advertising Spent on Kids/Family Sites


Source: Nielsen//NetRatings Ad Relevance, September 2007For the time period January 2006 through August 2007

GoFish has secured many of the biggest spenders against ‘Kids’ online

15.2% Retail (esp. Toys)

15.0% Consumer Electronics, Software, & Telco

23.7%Consumer Packaged Goods

14.8% Entertainment


Revenues and Financial Metrics

• $20K of Revenue in Q2 (no sales team in place)

• $485K of Revenue in Q3

• 215% increase in Revenue in Q4 (over previous quarter) to just over $1.5M

• Went from 0 to 8 people in sales over 6 months, targeting 13 by end of Q2, 2008

• Page Views are representative of total available advertising inventory 580M Page Views translates to roughly 870M Advertising Impressions

• Our average CPM on direct sales is over $5.oo

• At a hypothetical 70% Sell Through Rate the value of U.S. inventory on the GoFish Network @ $5CPM is ~$9.1M per quarter*

*For illustrative purposes only. Not a forecast or projection of any kindSource: Company estimates and public filings


Most Recent Addition to Executive Team

• Jim Moloshok, Executive Chairman

– In his role at GoFish Jim is responsible for corporate strategy and partnerships with large Publishers, media companies, brand advertisers, advertising agencies, and youth entertainment companies from toys to gaming.

– Jim managed the intersection of technology and entertainment for some of the world’s biggest media companies including Yahoo!, Warner Bros. and Home Box Office

– As President of Digital Initiatives for Home Box Office, Jim oversaw HBO’s various efforts in broadband ad-supported channels, mobile and new digital distribution channels

– At Yahoo!, he built partnerships with movie studios, TV networks and producers. In addition, the areas under his supervision grew consistently, with Movies, TV, Games and News climbing to the #1 position on the Internet.

– Named by TV Week as one of the ‘Top Ten Internet Executives You Can’t Afford To Ignore’


Comps: Kaboose, Glam, Jumpstart

• Targeting “Families”, and

“Moms” in particular

• 8 Owned and Operated

(O&O) Properties

• 2006 CY Revenue: $20.6M

• Comscore US PV: 26M

• Comscore US UU: 2.3M

• Market Cap ~$211• Per US UU* = $92.26

• Per US PV* = $8.12

• Targeting Women

• 350+ Publishers in

Network

(Top 5 = 54.1%, Top 10**

= 73.3%, O&O = 5.7% PVs)

• 2007 Proj. Revenue:

$20.9M

• Comscore US PV: 860M

• Comscore US UU: 24.6M

• Valuation ~$485M

• Per US UU = $19.69

• Per US PV = $0.56

Source(s): Comscore Media Metrix, January 2007Public data reported on Websites

* Halve metrics to account for publisher payments; halve metrics again to account for owned traffic* *Top 10 excludes Owned & Operated Sites

• Targeting In-Market Car

Buyers

• ~9 Publishers in Network

• 2006 CY Revenue: $17.0M

• Comscore US PV (est):

126M

• Comscore US UU (est):

4.1M

• Sold: $110M

• Per US UU = $26.83

• Per US PV = $0.87

GoFish Network today is over 18.2M U.S. Unique Users (Comscore)

GoFish Network today is over 580M US Page Views (Comscore)


Recent Transaction Revenue Multiples

• Glam – most recent round raised at ~21X+ revenue

• Jumpstart Automotive – sold to Hachette for ~6X revenue

• Quigo – just bought by AOL for ~9X revenue

• Tacoda – bought by AOL for ~9X revenue

• AdTech AG – bought by AOL for ~10X revenue

• Third Screen Media – purchased by AOL at ~ 30X revenue

• Blue Lithium – bought by Yahoo! For ~5X revenue

• aQuantive ~ Microsoft bought for ~12X revenue

• DoubleClick – bought by Google for ~12X revenue

Source: Company Filings, Press, Wall Street research, company researchNote all revenue for the trailing twelve months.


Domestic UUs

0

5,000

10,000

15,000

20,000

25,000

30,000

Month0

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

UU

s (0

00)

Gofish Network Actual

Glam Network Traffic

GoFish is ramping more than three times faster than Glam with a higher quality

publisher network

Month 27 2/08: $485MM valuation, $19.69 per US UU

Month 14 12/06: $150MM valuation, $18.76 per US UU

Source(s): Comscore Media Metrix, January 2007


Thank you

GoFish Network

Technology

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