Godrej Infotech Limited

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Transcript of Godrej Infotech Limited

  • 1. Godrej Infotech Limited Spot the Star - SMEs Presentations July 26, 2003

2. Contents of the presentation

  • Our Vision & Mission
  • Godrej Infotech in a nutshell
  • Our Business
  • Market Challenges
  • Customers Expectation
  • Our Marketing Strategy
  • ERP Business
  • Our Product offering
  • USP of our Products
  • Roadmap
  • Road ahead

3. Our Vision Be a world class provider of high-quality Information Technology Solutions. Our Mission We will provide cost-effective and qualityIT products ,consultancy and servicesin the area ofcommercialapplicationsto our customers around the globe. We shall focus on sustained profitable growth by continuously improving our technology and processes, by developing our people and working closely with our customers and other partners. 4. Godrej Infotech in a nutshell

  • Godrej Group Company
  • Established as an IT company in 1999
  • 1600+ man year experience in IT industry
  • 200+ software professionals
  • ISO 9001:2000certified procedures
  • Assessed SEI CMM Level 4

5. Our Business

  • End-to-End IT solution provider for Godrej & Boyce and Godrej Appliances
  • Consultancy and Implementation of ERP:Baan and Navision
  • Customized Software Solutions
  • Software Products for SCM, Sales Force Automation and ERP
  • Computer Facilities Management

6. Market Challenges

  • Changing Market Dynamics hence business gets effected if dependent on a single product or brand
  • Tier I and Tier II companies subsidizing their Domestic Sales by Export sales
  • Price pressure because of competition from small IT companies
  • Costly and Lengthy pre-sales affecting the profitability

7. Customers Expectations

  • Product suitable to his line of Business
  • Good reference sites
  • Scalability of the product
  • Sustainability of the vendor
  • Quick implementation methodology
  • Best utilization of his present IT investment
  • Latest Technology
  • Solutions with best industry practices
  • Quality is pre-requisite

8. Our Marketing Strategy

  • Target all segments of ERP market by offering products at various price points
  • Strategic commitment to the product business
    • Dedicated Resource Pool
    • Planned product development
  • Specialization and Focus
    • Investment in domain expertise (Manufacturing,Logistics, Retail etc)
  • Phased Market Penetration
    • South after West and North
  • Establish Alliances and Partnerships
    • Expand our ERP and SCM offerings
    • 11 Channel Partners and 3 Strategic Partners
  • Phased investment in Branding and Promotion
  • Overseas Marketing through strategic partners

9. ERP Business

  • Increase ERP offerings to verticals in Service sector
  • Turnkey projects
  • Increase portfolio of ERP offerings
  • Offer value added services to ERP customers

10. Product Development

  • Domain knowledge and best practices for Manufacturing is existing with us
  • Leverage Godrej brand name
  • Utilize our channel partner effectively to reduce pre-sales time and cost while increasing geographical reach
  • Develop software products that offer value for money to SME segment
  • Demand for integrated products from Enquiry to Order to Cash
  • To position ourselves as one stop shop for total IT solution

11. Our Product Offering

  • eSell
  • SMS_In_Biz
  • eBuy
  • eCRM
  • Pharmaforce
  • EIP/ERM/B2E
  • WorkFlow
  • SMS_In_Biz
  • DSS

Organisation Employees Dealers Suppliers eEnterprise Integrated Suiteof ApplicationsencompassingDistribution, Manufacturing, Finance and HR Organisation 12. USP of our products

  • Designed using latest Technology
  • Tuned to work on low bandwidth
  • Scalable to high end databases
  • Workflow enabled
  • Modular standalone or integrated
  • Enables restructuring of Business processes in short span of time
  • User friendly interface
  • India localization is an integral part of our product

13. Product Road Map Milestones Staff Augmentation Projects onsite Full Project offshore Develop industry functional focus Product for Mfg. Segment Complexity Product other Verticals 1999 2000+ 2002+ 2002+ 2003+ 2004+ 14. Road ahead

  • Globalization of products
  • Tie-up with overseas strategic partners for ERP implementations and Customization

15. [email_address] www.godrejinfotech.com Thank You 16. ERP Segment-Wise Positioning Baan NAVISION eEnterprise Price Volume