godrej Aadhar Report
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Transcript of godrej Aadhar Report
Project ReportOn
ANALYSIS OF RURAL RETAIL MARKET FOR AADHAR
Submitted to
AADHAAR RETAILING LIMITED (PUNE)
BY
SHYAM SHIRADHONKAR
In Partial fulfillment of Training program
6th July -11th July 2009
ACKNOWLEDGEMENT
On completion of my project, I would like to express my
sincere thanks to those who guided, advised, inspired, and supported
me during my project report. I am grateful Mr. Rahul Athawale
(Store Incharge), Mr. Vikas Kale (TSI), Sujit Bombe (FSA) & Ajit
Patil (FSA) for their valuable guidance in my project work. I would like
to express my deep sense of gratitude towards them.
I am also indebted to Godrej Agrovet Ltd. Pune for giving me
opportunity to do this project. I also take this opportunity to thank to
all Staff of Aadhaar Retailing and also who were directly or indirectly
concerned with the completion of my report.
Shyam Shiradhonkar
B.Sc. (Agri), MBA (Mrkt)
INTRODUCTION
Agricultural retail
India’s large consumer base along with export potential and reforms in agriculture (such as opening up of many agriculture sectors for 100 per cent FDI, allowing farmers to sell their produce directly to buyers) have attracted a large number of corporate into the agricultural retail segment.
For its e-Choupal scheme, ITC built internet kiosks in villages to provide farmers access to latest information on weather, market prices and foods in demand among other things.
With a US$ 5.6 billion, multi-year investment in agriculture and retail, Reliance Retail will establish links with farms on several thousand acres in Punjab, West Bengal and Maharashtra.
FieldFresh, planning to become India's first large-scale exporter of produce, will annually pay farmers over US$ 30,000 to lease land for vegetables, to hire tractors and to pay their workers.
PepsiCo, with agriculture exports worth US$ 40 million, has launched a five-year program with the Punjab Government to provide several hundred farmers with four million sweet-orange trees for its Tropicana juices by 2008. It has also introduced farmers to high-yielding basmati rice, mangoes, potatoes, chilies, peanuts and barley for its Frito-Lay snacks.
Fresh@, a food and grocery retail initiative of Heritage Foods (India) Ltd, is in the process of developing a 5,000-acre cluster farming complex to feed the retail network that will have 100 stores in the next few months.
Kishore Biyani’s Future Group runs Big Bazaar and Food Bazaar, one of the most popular retail chains in India.
The rural retail market is currently estimated at US$112 billion, or around 40 per cent of the US$ 280 billion retail market. Major domestic retailers like AV Birla, ITC, Godrej, Reliance and many others have already set up farm linkages. Hariyali Kisan Bazaars (DCM) and Aadhars (Pantaloon-Godrej JV), Choupal Sagars (ITC), Kisan Sansars (Tata), Reliance Fresh, Project Shakti (Hindustan Unilever) and Naya Yug Bazaar are established rural retail hubs.
ORGANISATION PROFILE
The first Godrej Aadhaar Centre was started in December 2003 in Manchar, Pune District. Since then Godrej Aadhaar Centers have been set up across the country in the states of Maharashtra, Gujarat, Punjab, Haryana, Andhra Pradesh, Tamil Nadu, Orissa and West Bengal.
These centers provide valuable technical guidance, soil & water testing services. They also retail quality products of leading companies. Aadhaar centers also a facilitate credit to farmers and provide a platform to sell their produce. To farmers, it’s a complete solution under one roof.
Key Highlights
Godrej Aadhaar, to provide complete agricultural solutions to farmers
OBJECTIVE OF TRAINING
To Study Product available in Aadhaar Retailing and Their use on crops.
To Study Competitor in Rural Retail Market.
To Study understand the farmers nature towards crop problem by Field visiting.
To Study Target customer of Aadhaar Retailing.
SERVICES PROVIDED BY AADHAR
Soil & water testing.
Selling branded Org. & Inorganic Chemical Fertilizers.
Provided Agricultural Library, Audio &video C.D.
Sell of Branded Seeds, Pesticides and Animal Feeds.
Provided Advanced Agri. Implements & Seedlings of Tomato & Cabbage.
Insurance Services.
Aadhaar’s Structure(Agri. section)
Store In-Charge (S I)
↓
Technical Service Incharge (T S I)
↓
Field Service Assistance (F S A)
↓
Farmer (Target Customer)
I)PRODUCT AVAILABLE IN AADHAAR, MANCHAR
FUNGICIDES
PRODUCTNAME SCINTIFIC NAME TYPE OF CHEMICAL
Indofil Mencozeb 75% W P Contact Fungicides
Bayleton Tridimefron 25%WP Systematic Fungicides
Mildvip Thiophanate 70%WP Systematic Fungicides
Anthracol Propineb 70%WP Contact Fungicides
Larvin Thiodicarb 75%WP Stomach & C. Fungicides
KocideCopper Hydroxide 77%
WPContact Fungicides.
Ridomil MZMafenoxam4% + Mancozeb 64%
Systematic & C. Fungicides
CelphasAluminum Phosphide
56%Contact Fungicides.
Tilt Propiconazole 25% E.C. Systematic Fungicides
AcrobatDimethomorph 50% W
PSystematic Fungicides
Biohit Formulation
Tricoderma Viride 1%W W
& Nutrient mediumBiological Fungicides
INSECTICIDE
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
Cypervip 10EC Cypermetrin 10EC Insecticide
Chlorovip Chloropyriphos 20EC Insecticide
Omite Propargite 57EC Insecticide
Monovip Monocrotophos 39SL Insecticide
Regent Fipronil 5%SL Insecticide
Avaunt Indoxacarb 14.51SL Insecticide
Hostathion Trizophos 40ECBroad Spectrum
Insecticide
SparkDeltamethrin 1%+
Trizophos 35ECBroad Spectrum
Insecticide
Quinansaan Quinalphos 25ECBroad Spectrum
Insecticide
Ekalux Quinalphos 25ECBroad Spectrum
Insecticide
Propenovip Profenophos 50ECBroad Spectrum
Insecticide
Admire Imidacloprid 70WG Systemic Insecticide
Confidor Imidacloprid 17.80SL Systemic Insecticide
Cybil Cypermetrin 25EC Contact Insecticide
Achook Azadirachitin 1%WW Insecticide
Imidiate Imidocloprid 25% EC Systemic Insecticide
Manik Acetamiprid 25% EC Insecticide
Endovip Endosulphan 35% EC Insecticide
Curocron Propenofes 10% ECBroad Spectrum
Insecticide
Actara Thiomethaxom 25% WG Insecticide
Lanin Thiodibanx 75% WPStomach & Contact
Insecticide
Pegasus Dyphenthuron 50% WpBroad Spectrum
Insecticide
HERBICIDES
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
GramoxoneParaquate dichloride
24%SLNon Selective Contact
HerbicidesAtravip / Atrasaan Atrazin 50WP Contact Herbicide
Algrip
Metsulfuron Methyl 20%WP
Contact Herbicide
GROWTH REGULATOR
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
Double Brassinolides Crop Yield EnhancerMagic Grow + Lactic Acid Bacteria,
Photosynthetic Bacteria, Yeast
Organic Soil And plant vitalizer
Combine Brassinolides Growth RegulatorEthrel Ethephin 39%SL Growth Regulator
Vipul / All Best (In both Ganual &
Liquid)Traicontanoil Growth Regulator
Mahadhan Natural Bio-Enzyme & Minerals Growth Regulator
FERTILIZERS
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICALUrea Nitrogen 46% Straight Fertilizers
SSPP2O5 60% & Sulfur
11% Straight Fertilizers
BensulfS-90%, Bentonite
10% Straight Fertilizers
18:18:10 Mix Fertilizer20:20:00 Mix Fertilizer20:10:10 Mix Fertilizer
DAP Complex Fertilizer10:26:26 Complex Fertilizer15:15:15 Complex Fertilizer19:19:19 Complex Fertilizer
5:10:05 Graded Organic Manure
Mixture13:00:45 Complex FertilizerPoorak Micronutrient mix fertilizer
Biola Bio-fertilizer
OTHER PRODUCT
PRODUCT NAME DETAIL TYPE OF CHEMICAL
MicrolaZn-3%, Fe-2.5%, Cu-
1%, etcMultimicro nutrient liquid
additive
Bororich Boron 20% Pure & Soluble BoronNimin Neem Triterpens Nitrogen use efficiency
increaser
PlanofixAlfanathic acetic acid
4.5% EC Plant Hormone Spray
GokulZn-0.4%, Calcium
20%, EtcMineral Mixture Feed
Supplement
Ruchira Granule feed
Milkmore Cattle feed pellet
Vikas Soil conditioner
PlanofixAlpha naphthyl
Acetic acid 45% SL Plant Hormone Spray
NemastinNematophagous
fungi Bio-Nematicide
Composting Culture For Composting Debris
II)RESULT OF MARKET SURVEY
PRODUCT AVAILABLE IN OTHER STORES IN MANCHAR
1) Sai Agro Agency, Market yard, Manchar
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Karate S E C Lambda cyhalothrin 5% E C Insecticide
Nurelle-D 505
Chorpyriphos 50% +Cypermethrin 5%
(500+50) E C Insecticide
Agralpha Alphamethirin 10% E C Insecticide
Roger Dimethioate 30% E C Insecticide
Avaunt Indoxacarb 14.51SL Insecticide
Hostathion Trizophos 40ECBroad Spectrum
Insecticide
Spark Deltamethrin 1%+ Trizophos 35ECBroad Spectrum
Insecticide
Confidor Imidacloprid 17.80SLSystemic
Insecticide
Cybil Cypermetrin 25EC Contact Insecticide
Achook Azadirachitin 1%WW Insecticide
Admire Imidacloprid 70WGSystemic
Insecticide
HERBICIDES
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICALTaraga Super Quizolofos-Ethoel 5% Selective Herbicide
GramoxoneParaquate dichloride
24%SLNon Selective Contact
Herbicides
Atravip / Atrasaan Atrazin 50WPContact Herbicide
Goal Oxyflorfen 23.5% Herbicide
Sensor Metribuzin 70% W P Herbicide
Whip SuperPhenera-prop-p-ethoel
9.3% Herbicide
Akruti Weed Killer2,4-D, Sodium Salt
80% Herbicide
FUNGICIDE
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
Diathem45% Mencozeb 75% W P Fungicide
Contaf-SE Hexaconazole 5% E C Fungicide
Aliette Fungicide
Anthacol Propineb 70% W P Fungicide
Acrobat Dimethomorph 50% W P Fungicide
Ridomil GoldMetalaxyl-M 4% +
Mencozeb 64% W P Fungicide
RokoThiophanate Methyl 70%
W P Fungicide
Bavistin Carbendazim 50% W P Fungicide
Krilaxyl Metalaxyl 35% W P Fungicide
Systhane Mycobutanil 10% W P Fungicide
FERTILIZERS
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICALUrea Nitrogen 46% Straight Fertilizers
SSPP2O5 60% & Sulfur
11% Straight Fertilizers
BensulfS-90%, Bentonite
10% Straight FertilizersRichfield 19:19:19 Complex FertilizerFestisol 12:61:00 Complex Fertilizer
Krish 19:19:19 Complex FertilizerDAP Complex Fertilizer
Higrow 19:19:19 Complex FertilizerMg sulphate 9.5 % Micro Nutrient Fertilizer
2) Sidhi Krishi Udyog, Market Yard, Manchar
FERTILIZERS
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
Diamond LifterGraded Organic Manure
Mixture
3) More Brothers Fertilizers, Market Yard, Manchar
FERTILIZERS
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICALUrea Nitrogen 46% Straight Fertilizers
SSP PowderP2O5 60% & Sulfur11% Straight Fertilizers
SSP Granule Straight FertilizersMOP Straight Fertilizers
Samrat DAP 18:46:00 Complex FertilizerSamarth 10:26:26 Complex FertilizerSampatti 12:32:16 Complex Fertilizer
Boron Micro Nutrient FertilizerZinc sulphate
Micro Nutrient Fertilizer
4) Shinde & Co., Near SBI Bank, Manchar
INSECTICIDE
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Rogohit Dimethioate 30% E C Insecticide
Saver- 7 Nitromethane 20% Insecticide
Hayamida Imidochloprit 17.8% S L Insecticide
Knockdown super Lambda-cyhalothrin 5% E C Insecticide
Badshah Acetamiprid 20% S P Insecticide
FUNGICIDE
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
Hexastop Thiophelate methyl 70% W P Fungicide
Crystocyclin Steptocyclin 30% Fungicide
Jatayu Chlorothelonil 75% Fungicide
OTHER CHEMICALS
PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL
Sticker Cyperkil 25% E C Sticker, Spreader
Sudox Wormicide for Animal
Trishul 20 Chloropyriphos 27% E C Rodenticide
Retox Zinc phosphate Rodenticide
5) Om Agro Services, Pune-Nashik Road, Manchar.
SEED
CROP NAME VARIETIES NAMETomato Syngenta-1389, Abhinav
Namdhari-Vaibhav, UtsavBeejosheetal-Beejosheetal
Seminis-NainaCucumber Namdhari-Jypsy, Bio-swati
Vigro-Legendari, Golden seed
ChiliBeejosheetal-Garima
Subeej-Trisha 873Seminis-Sitara
Cauliflower Goldenseed-RimsimSyngenta-Snow cloud
BeetGoldenseed-Lalima
CabbageBeejosheetal-Dubali
French BeanSyngenta-Civel
Seminis-PhalguniPhadashi
OnionBeejosheetal-Lucifer, Phalguni
INSECTICIDE
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Emida Emidachlorophil 17.80% Insecticide
Curacron Profenofos 50% E C Insecticide
Decis100 Deltamethrin 11% B E C Insecticide
Polythrin-CPropenofos 45% +Cypermetrin 4% Insecticide
Karate Lambda-cyhalothrin 5% E C Insecticide
Spark Deltamethrin 11% + Trizophos 35% Insecticide
Hostathion Trizophos 40% E C Insecticide
Nuvan Dichlorvos 76% E C Insecticide
6)Aditya Krishi Seva Kendra, Pune-Nashik Road,Manchar
SEED
CROP NAME VARIETIES NAMECabbage Mahyco-Kranti 139
Syngenta-BC 79
BC 300BC 73
Sunglow-Mitra 92Seminis-Green challenger
Green aujarScent
CauliflowerSyngenta-Snow cloud
Snow heartKimayaTetris
Suhasini
BeetrootBeejosheetal-Beetroot action
Namdhari-BeetrootBeet Madhur
Mahyco- Mahyco Lal 2Golden-Lalima
Tomato
Syngenta-Abhinav1389
Namdhari-Utsav 2535Shaktimaan
Vaibhav, samrat
Cucumber
Endom-american:- Snow whiteUS Agri seed: - US-800
Seminis: - MaliniNamdhari Seeds: - Gipsy
French BeansSeminis: - PhalguniSyngenta: - Seville
Chilli
Seminis: - SitaraSyngenta: - 2024, 1900, 7007
Bejo-sheetal: -Garima 378, Agrima278
Brinjal
Ankur: - AjayMahyco: - Mahyco-10Beejo-sheetal: - Janak
Seminis: - ManjiriSyngenta: - Manju
OkraMahyco: - mahyco-10 Hybrid
Ankur: - Ankur-40
7) Mahesh Krishi Seva Kendra, Market yard, Manchar
INSECTICIDE
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Astina Acetamiprid 20% W P Insecticide
Korogen Biological Fighter Insecticide
Curacron Insecticide
FUNGICIDE
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Coromil Fungicide
Kocide101 Copper Hydroxide 77% W P Fungicide
Bavistin Fungicide
Hexamaus Fungicide
HERBICIDE
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Mertex Metribuzin 70% W P Herbicide
Clean 2,4-d, Sodium Salt 80% W P Herbicide
Goal Oxyflourfen 23.5% WP Herbicide
Targa Super Quizolofos Ethoel 5% E C Herbicide
Round Up Lypocin 41% Herbicide
Miracle Lypocin 71% Herbicide
GROWTH PROMOTER
PRODUCT SCINTIFIC NAME TYPE OF
NAME CHEMICAL
Biozyme Ascophyllum Nodusum Growth promoter
Boss Amino Acid Growth promoter
More Growth promoter
OTHER PRODUCTS
PRODUCT NAME SCINTIFIC NAME
TYPE OF CHEMICAL
Solucombi Fe-5.0 %Mg-3.5 %Zn-3.0 %Co-1.0%Mb-0.3%
EDTA ChelatedMicronutrient
Mixture
Win-Chi-Win
Amino acid, Citric Acid,Fulvic Acid-30%
Vitamin B1, B2, B6 EtcBio-stimulate
III) FIELD VISIT
During six days duration of project I visited 7-8 former in regarding to understand there problem and recommend there solution. This field visiting provide me lots of information about farmers problems and nature. Some of them are,
1) Pratik Maroti Thorat
Total land :-4 Acre
Crop :-Tomato 20 Gunta Onion (Stored)
Other Crop : - Methi Onion (Stored)
Variety :-Abhinav -Tomato Methi –Local Variety
Agri. Implements : - Machine Sprayer, Leveler, Plough
Sowing :-2nd week of May
Irrigation : - Flood Irrigation.
Stage at visiting :-Fruiting
Spray :-Power plant (Growth promoter) (4th week of June)
Village :-Chandoli Tq.Ambegaon
Dt.Pune
2) Gorakhnath Bsjirao Thorat
Total land :-30 Gunta
Crop :-Tomato
Variety :-Endom-American-8505 (15Gunta) Abhinav (15Gunta)
Sowing :-3rd week of May
Agri. Implements : - Machine Sprayer, Leveler, Plough
Irrigation :- Flood Irrigation.
Stage at visiting :-Fruiting (Both Variety)
Spray :-Ripener (Growth promoter) Solufeed
Fertilizer Used :-Uria-50 kg Nimboli Pend
18:46 (Mix Fertilizer)
Recommendation :-Dimore (For Fruit Feeling)
Village :-Chandoli Tq.Ambegaon
Dt.Pune
3) Shivaji Dattatray Wagh
Total land :-5 Acre
Crop :-Tomato (1Acre) Maize (4 Acre)
Variety : - Tomato- Abhinav Maize - Golden Baby Corn
Sowing :-1st week of May (Tomato)
Agri. Implements : - Machine Sprayer, Leveler, Plough, Tiller.
Irrigation : - Flood Irrigation.
Stage at visiting :-Fruiting
Spray :-Vipul (Growth Regulator) Admire (Insecticide)
Fertilizer Used :-Uria-50 kg Nimboli Pend
18:46 (Mix Fertilizer)
Village :-Ranjani Tq.Ambegaon
Dt.Pune
CONCLUSION
It can seen that aadhar retail Getting good response from farmers.
Aadhar retail provides agriculture and non agriculture product in one roof.
Availability of product is less than rural competitor.
Aadhar having great scope to capture maximum market in rural retail sector.
Though having many advantages in favor of Aadhar it has to work hard for increasing the coverage to have an upper hand over the competitors.
Increase product availability, Wide range of product availability can increase the customer interest.
Increase marketing channel and advertising.
Promotion and campaigns to attract customers.
Building loyalty by identifying regular farmers and offering
benefit to them.
Monitoring customer needs constantly.