goBrand English No BP
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Call my nameAuthor: Roberto Marsicano
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BRAND: an automatic directory service
BRAND – what is
To call:• brands, products • services, companies • organizations, nicknames
using their names.
Patented, unique, not replicable
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The mind knows the BRAND but…
BRAND – the pain
… needs a phone number to reach it!
Brand is the only element for the impulse buying ( Chuck Pettis President Brand Solutions www.brand.com )
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User tap a namein his mobile
BRAND – how it works
4XXXX
The prefix routes the callTo the BRAND exchange.
Software on the mobile generates prefix and code
for the name, then makes a call
The BRAND exchangeconnects the user
to the brand
78737569
networkNIKE
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BRAND – call me…
@cannedcat
Roberto Marsicano
…by name
…by nick
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User tap a product name
BRAND – C2P/C2S: Consumer to Product/Service
Impulse buyingMobile buying
Privacy
network
JOOP
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ALL!BRAND – what names?
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BRAND – A lot of names
• Companies: SONY, 3M, TODS, BURBERRYS,US NAVY• Trademarks: iPhone, PS3, D&G,BMW Z4,BIMBI,Carrera• Branches: HSBC London• People: Tom Cruise, Lady Gaga, Bar Rafaeli• Facilities: MISSONI Outlet, VERSACE show room• International: National and Local names• Products: DVD, books, software, cosmetics, cars, ships• Temporary names: election pool, contest, events
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• Loans• Houses• Travels• Jobs• Games• Movie• Music
Generic names? Bids?
• Tickets• Books• Fashion• Beauty• News• Sport• Shoes
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BRAND – an automatic directory service
No operators.
Customers manage their names.
Any change via mobile a/o internet.
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• millions of SIM • Millions of companies & organizations • Millions of:
• brands, products, people, nicknames, services, names
BRAND – the market
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BRAND – Contacts
BRAND registered trademark - BRAND copyright - All rights reserved. BRAND is a patented
technology
contact:Roberto MarsicanoViale Corsica ,45 - 20133 Milano - Italy
Tel: +39 02 36 56 20 64 - Ph: +39 340 230 79 30e-mail: [email protected]/cannedcat