Tesla FEST, 12.10.2011.

Goals, Tools and Procedures in the Processes of Patent Application and IP Evaluation

Prof dr Dragan Kukolj

Doc dr Maja Pokrić

Patent Core Team (PCT) Group of RT-RK, Novi Sad

IP Center – Faculty of Technical Sci. & University of Novi Sad Novi Sad, Serbia

PCT Group of

RT-RK Computer Based Systems

PCT Group

http://www.rt-rk.com/

21000 Novi Sad, Serbia

University of Novi Sad

Faculty of Technical Sciences

http://www.ftn.ns.ac.rs

21000 Novi Sad, Serbia

PCT Overview High-quality and cost-effective services to a clients in industry

and academia

Areas of expertise include:

video and audio coding, TV/STB technology, mobile phones, electronics,

ICs, advanced algorithms and data processing, contemporary network

and communication technology, general physics and mathematics

Organization:

Core team (8 engineers)

Experts from the industry and university

PCT Group of

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PCT Services Overview

I. Patent and Intellectual Property Management

Patent general/technical valuation

Patent claim chart generation

Patent portfolio evaluation

II. Market and Company Analysis

III. IP Support Activities

PCT Group of

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Patent Portfolio Management

and Monetization

Patents Evaluation:

Technological

- Expert analysis of patent applicability, broadness etc.

Commercial

- Assessment how it fits to specific market / target company / specific products

Legal quality of the patents

- Infringement analysis of the patent

- Analysis of the validity of patents (advice level)

PCT Group of

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Patent Portfolio Management and

Monetization

Drafting of claim charts

search & matching of a product(s) with features covered by the patent claims

Managing IP portfolio

The strength and weaknesses of the patent portfolio Matching potential customers to related patents Search for licensing opportunity Comparative analysis of IP portfolios of the

companies Landscaping of the IP portfolios

PCT Group of

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Patent Portfolio Management and Monetization Patent evaluation, reverse engineering

PCT Group of

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Patent Portfolio Management

and Monetization

Market Analysis

Company analysis (existing products, market share, future technologies/products)

Litigation issues Valuation of a company's IP portfolio Patents vs. Market Analysis Products infringing patents from our portfolio (making claim charts)

Patents covering main product areas of the Company

Offensive patents (against competitors) in any area of competitors business

Protecting patents – related to ongoing litigation

R&D patents (future technology)

Building a value-added patent portfolio

PCT Group of

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Example: Patent Pool Analysis

Goal: Quick review of the large patent pool ( > 1000 patents)

• I phase: Automatic Classification and Prioritization SW tool - based classification

▫ clustering in technology similar groups ▫ patent list prioritization inside of each group

• II phase: Experts‘ Review of Selected Patents

▫ distribution of top patents from each group to the specialist review • III phase: Final Valuation Quick review of collected patents

▫ sorted integral list of valuated patents ▫ top 10, 20, etc. selection most valuable PCT Group of

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Analysis of IP portfolio

Landscaping using semantic data

Bibliographic data analysis

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Illustration: MPEG-2 Essential Patents FW: Main players (Forward Citation of 157 MPEG-2 Essential Patents)

• Microsoft Corporation (Redmond, WA) 23.90%

• Sony Corporation (Tokyo, JP) 5.21%

• Intel Corporation (Santa Clara, CA) 3.30 %

Microsoft Corporation(Redmond, WA)

Sony Corporation (Tokyo,JP)

Intel Corporation (SantaClara, CA)

Matsushita ElectricIndustrial Co., Ltd.(Osaka, JP)

Discovision Associates(Irvine, CA)

Mitsubishi DenkiKabushiki Kaisha (Tokyo,JP)

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200

400

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1000

1200

1400

1600

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Illustration: MPEG-2 Essential Patents IPCs: Strongest technology directions (FW Citations)

• H04Q - ELECTRIC COMMUNICATION TECHNIQUE SELECTING

• G06K - RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS

• H04S - STEREOPHONIC SYSTEMS

• H04L - TRANSMISSION OF DIGITAL INFORMATION, TELEGRAPHIC COMMUNICATION

• H04J - MULTIPLEX COMMUNICATION

• H03M - CODING, DECODING OR CODE CONVERSION, IN GENERAL

• G10L - SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; AUDIO ANALYSIS

• G11B - STATIC STORES

• H04H - BROADCAST COMMUNICATION

• H04B - TRANSMISSION

• G06T - IMAGE DATA PROCESSING OR GENERATION, IN GENERAL

• H04N - PICTORIAL COMMUNICATION, E.G. TELEVISION

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H04Q G06K H04S H04L H04J H03M G10L G11B H04H H04B G06T H04N

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1000

1500

2000

2500

H04Q G06K H04S H04L H04J H03M G10L G11B H04H H04B G06T H04N

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G09G H04M H04K H04R G06F

• G09G - ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION

• H04M - CODING, DECODING OR CODE CONVERSION, IN GENERAL

• H04K - SECRET COMMUNICATION; JAMMING OF COMMUNICATION

• H04R - LOUDSPEAKERS, MICROPHONES, GRAMOPHONE PICK-UPS OR LIKE ACOUSTIC ELECTROMECHANICAL TRANSDUCERS; DEAF-AID SETS; PUBLIC ADDRESS SYSTEMS

• G06F - ELECTRIC DIGITAL DATA PROCESSING

IPCs: new technologies

(new IPC of FW citing patents)

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Illustration: MPEG-2 Essential Patents Landscaping: Technology focus / LG and Toshiba

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Illustration: Patents browsing

- Browsing patents’ landscape

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RT-RK IP assets data structure

• Master excel table

• Internal, identification number of the patent/patent application

• Attributes (application no., patent no., title, inventors, app. date, granted date, prior

art search report, text of claims, IPC codes, etc.)

• Archive of correspondence with national PO

• Attributes of PCT application (PCT number, claim text, corresponding person,

attorney, etc.)

• Archive of correspondence with international PO / EPO

• Taxes / expanses payment (date, amount, purpose)

• Folder structure

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Naziv RT-RK pronalaska

Priznati datum

podnošenja

Broj patentne prijave

Sistem za detekciju prolaska vozila pomodu bežične mreže senzora okolnog osvetljenja 10.12.2010 P-2010/0537

Sistem i metoda za detekciju vozila u bežičnoj mreži signalnih uređaja 13.12.2010 P-2010/0543

Postupak i sistem za automatsku ocenu video kvaliteta multi-modelima 15.06.2011. P-2011/0251

Postupak formiranja radio mape za sisteme bežične lokalizacije u zatvorenom prostoru 28.06.2011. P-2011/0278

Postupak i uređaj za kompresiju videa bez gubitaka u realnom vremenu 01.07.2011. P-2011/0290

Inteligentni naponski razdelnik 01.07.2011. P-2011/0291

Sistem i metod za zaštitu od provalnika, baziran na učenju ponašanja korisnika 01.07.2011. P-2011/0289

Metoda i sistem za bezicnu detekciju prisustva osoba u automatizaciji kucnih elektricnih instalacija 01.07.2011. P-2011/0288

Sistem, uređaj i metod za automatsko testiranje menija multimedijalnog uređaja 03.08.2011. P-2011/0351

Metoda i sistem za simultano automatsko testiranje više multimedijalnih uređaja 04.08.2011. P-2011/0353

Sistem I metoda za slobodnu govornu komunikaciju 01.09.2011. P-2011/0389

Sistem I metod za automatsko testiranje uređaja osetljivih na dodir 15.09.2011. P-2011/0402

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Naziv RT-RK pronalaska (2011) Status

Sistem za detekciju zamrzavanja ekrana u pripremi

USB eho suspenzija u pripremi

Daljinski upravljac za TV na telefonu u pripremi

Mis i tastatura za TV na telefonu u pripremi

Korišdenje telefona kao ekstenzije TV-a u pripremi

Naziv pronalaska Status

LED lampa za javnu rasvetu sa hladnjakom podesive konstrukcije Patentna prijava

2010. Поступак управљања производом у целокупном животном веку коришћењем RFID тага

Patentna prijava 2010.

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Activities at University TT / IP Centers

The main objectives Support of innovation activities resulted from R&D projects

• identification and evaluation of inventions in the R&D results;

• research of the prior art;

• evaluate the patentability of an invention;

• drafting of claims and preparation of patent application;

• submitting and managing of patent application on national and international – PCT level

• commercialization assistance

PCT Group of

Resources needed:

Top-level University Support

Fund to support initial IPR costs

IP/TT Office Staff

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The goals Increase of competitiveness & attractiveness of the university

Creating IP culture at the university

Facilitating the establishment of spin-off companies

Encourage the innovative approach and entrepreneurship at the university

IP assets management (defining, packaging, controlling)

Coordination of IP activities at University level

Increase of :

number of patent applications related to R&D, diffuse of technical information

ranking (institutional, personal)

value of product/company based on invention

technology transfer through spin-off companies

licencing

PCT Group of

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