How to Go Viral

SOCIAL MEDIA STRATEGY

How do you get more Traffic, more Views, more Followers, & more people Interacting with you on

social media?

Your goal:

To bring a smile to people’s faces.

DON’T BE BORING!

USE HUMOR

CREATE EMOTION

Contests are a wonderful way to spread the word about something.

If you can give away something of value, you can get people to like or follow you.

You can even require them to retweet or repost on their profile to pull in even more people.

START A CONTEST

Social media is about being part of a conversation.

Listen to your audiences’ feedback.

Give thoughtful and timely responses to messages received.

It builds trust & authority in your brand.

LISTEN

Keep post under 100 characters.

A recent report by social media researcher Jeff

Bullas:

Posts with 80 characters or less

received 66% higher engagement.

KEEP IT SHORT

Hashtags.org shows you the top trending hashtags.

Assimilate your content, so that it’s relevant to featured hashtags.

Focusing on current trends gets your content viewed, because people are searching for it.

HIJACK A HASHTAG#

Post or Tweet on a celebrity’s page that supports your efforts, mission, or values.

You may get noticed, and they share your content!

TWEET A CELEBRITY

Pictures and video are more likely to be retweeted or favorited than posts without them.

You can also incorporate live streaming video on Twitter using Meerkator Periscope.

Source: Neil Patel “The Ultimate Guide to Creating Visual Content” on Slideshare.net

USE VISUAL CONTENT

Treat each social media channel as a separate entity.

The same content can be spread across all channels, but adjust it to your audience for that channel.

Example: LinkedIn is a more business-focused audience, while Instagram audiences want engaging visual content.

THEY’RE ALL DIFFERENT

Post throughout the day on your various accounts.

Tip: Make sure not to flood just one

account or posting the same information to all your accounts at the same time.

BE CONSISTENT

Share content more than once throughout the week.

Customize each repost with some new information, a new photo, or a new hashtag.

Repost at various times & dates.

SHARE

Use social media management tools like HootSuite, Buffer, or SproutSocial to schedule, and host all our accounts in one place.

It saves time and allows for all your social media accounts to be easily managed by an individual or team.

SCHEDULE

Use analytics to track your progress, so you can adjust your strategy as needed.

The best way to discover this information is through the use of tools like HootSuite, Klout, Social Mention, Twitter Analytics, FacebookInsights, or Keyhole.

Not only will these tools measure your social media success, but they will also increase ROI.

TRACK ANALYTICS