Go Viral with Guerilla Marketing Campaigns for Startups

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    01-Nov-2014
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A month ago we created the Scoreoid Asset Promotion and within 24 hours we had over 5,000 tweets over 1 million Twitter Impressions, over 6,000 social referrals, trending on Reddit and so forth. All this at a cost of $230 a perfect budget for a startup. My talk will cover what we have learned from the Scoreoid Community Asset Promotion, best practices, how to use social media, things to think about when it comes to creative guerrilla marketing for startups and finally how to go out and get users.

Transcript of Go Viral with Guerilla Marketing Campaigns for Startups

  • 1. WELCOME Go Viral with Guerilla Marketing Campaigns for Startups The Junction Wave 5 alumni, Microsoft Accelerator alumni class 2
  • 2. Interactive developers & designer under Almog Design Founder of Scoreoid Developer / Entrepreneur Almog Koren Community EvangelistSpeak at events like Casual Connect Kiev, GameIS, ect.. Active in the community (Adobe ACP, UG Manger, Flash Israel) Who Am I?
  • 3. Marketing Best practices 51 Start Welcome Viral? The Basics 2 Promotion Scoreoid 3 Analysis Stats & Aftermath 4 End Questions 6 Agenda
  • 4. marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives Wikipedia The Ultimate Gaming Backend-as-a-Service for Game Developers! Video clips, images Games, email Incentive based Trendy based Viral?
  • 5. VIRAL = YOUR MARKET REACH The Ultimate Gaming Backend-as-a-Service for Game Developers! Market Segments Incentive size Networking potential Initial impact Time frame Viral Reach?
  • 6. Social Media Adding a like button isn't going to get you users Doing social media isn't marketing its part of marketing Sharing and posting is not social media Remember your network isn't scalable
  • 7. Good Social Media Content is king Gamification Understand your users Understand social platforms Small part of a big marketing plan
  • 8. Scoreoid Gaming Backend as a Service We help game developers to retain and engage with their players! The Ultimate Gaming Backend-as-a-Service for Game Developers! What is Scoreoid?
  • 9. The Ultimate Gaming Backend-as-a-Service for Game Developers! Goals: Increase Scoreoid brand awareness and awareness within the game developers community. Increase social traffic and website traffic. Increase referrals and SEO? Testing the waters out. Can it go viral or pick up traction? The Promotion
  • 10. The Ultimate Gaming Backend-as-a-Service for Game Developers! Outline: Gather 6 game designers, sound arties and developers from the community. Provide assets via landing page and PayWithATweet. Low budget and organic marketing. The Promotion
  • 11. The Ultimate Gaming Backend-as-a-Service for Game Developers! The Promotion
  • 12. The Ultimate Gaming Backend-as-a-Service for Game Developers! Cost: Landing page design + markup $228. The Promotion Benefit: Low budget. Used a designer Had initial markup done
  • 13. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
  • 14. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
  • 15. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
  • 16. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
  • 17. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
  • 18. The Ultimate Gaming Backend-as-a-Service for Game Developers! 8,159 Unique Views 10,000 Visits 1 MILLION Impressions (Twitter) Over 5,500 Tweets Over 6,000 Social Referral 13,831 Page Views First 24 to 36 Hours
  • 19. The Ultimate Gaming Backend-as-a-Service for Game Developers! 18,231 Unique Views 23,000 Visits 1 MILLION Impressions (Twitter) Over 6,500 Tweets Over 10,000 Social Referral 39,836 Page Views Today
  • 20. Follow up after initial spike Target influencers more Incentive based is key Update hash tags constantly Brand awareness is key Be more prepared to measure Direct follow up was missed Closing and wrapping up What We Learned
  • 21. Social engagement Brand awareness Segment WHAT TO DOSocial research Find a good incentive Be genuine Post, Post, Post Social mechanics Use a designer Your Promotion?
  • 22. What can you give away or provide that has value? What does your target market need or would want? What can I show to my target market that would interest them? What platforms can I use? Brainstorm with everyoneTHINK OUTSIDE THE BOX Ideas
  • 23. Examples Dropbox Michigan Race Dropbox share for free space
  • 24. Examples Dropbox invite friends for free space Copy Tweet for extra storage
  • 25. Examples Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets through its Twitter account for just nine bucks a pop, selling 1,000 tickets in just three minutes. 33,000 followers to its Twitter account.
  • 26. Grasshopper, The New Dork - bit.ly/bCFPNJ Dollar Shave Club - bit.ly/x1RILs Examples - More than 1.3 million views since March 2010 (Startup, USA ). - 2 million views within the first 48 hours, today 5 million. Used video to raise $1 million USD and gain 12,000 new subscriptions within the first two days of debut.
  • 27. Will It Blend? - bit.ly/efO3A The Blair Witch Project - bit.ly/GWXa Examples - 530,000 subscribers and over 220 million views - budget of just over $500,000, gross almost $250 million at the box office
  • 28. Focus Point Rewards Engagement Good segmentation Wrap Up: Focus
  • 29. Wrap Up: Tools that can help
  • 30. Scoreoid / Almog Koren Scoreoid / almogdesign Almog / Scoreoid Website: www.scoreoid.net Blog: blog.almogdesign.net E-Mail: almog@scoreoid.net Contact
  • 31. THANK YOU! The Ultimate Gaming Backend-as-a-Service for Game Developers!