Go ON NI kickoff
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Transcript of Go ON NI kickoff
26 weeks to make a difference
To makeNI
the UK’s most digitally skilled nation
Our aim
£ 63 BILLION uplift in UK GDP if global digital
leadership achieved
£ 18.8 BILLION uplift in annual
turnover if SMEs marketed and sold online
9.8 million don’t have Basic Online Skills
1.6 million SMEs need to improve their capability
Government programmes and investment£15m from Big Lottery Fund
The Opportunity
The Divide is Widening
Access to public services that are increasingly moving online
Increased social exclusion as relationships go online
Young people without home internet may struggle with educational attainment
Pay higher prices for goods & services that are offline
Harder to find and get jobs
Case study: Go ON North East
Partnerships
Promotion
• 500+ local partners supported the campaign
• 1,300 digital champions recruited and supported
• Embedding digital skills into everything they do
• 26 weeks to make a difference plan
• Menu of Support developed to support key messages
Political leadership• All 12 local authorities
signed up to Digital Skills Charter
23% of NI adults don’t have Basic Online Skills
COMMUNICATE FIND THINGS SHARE
1 2 3
Send and receive emails
Use a search engine and
browse
Fill out an application
form
KEEP SAFE ONLINE4
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
Basic Online Skills – people
Thousands of organisations also miss out
Basic Online Skills – organisations
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
COMMUNICATE FIND THINGS SHARE
1 2 3
Send & receive emailCreate & maintain
social media accounts
Use customer relationship
management tools
Use a search engine & browse
Build, maintain & promote a website
Comply with accessibility guidelines
Optimise site for different devices
KEEP SAFE ONLINE5
4
Make & take payments &
donations online
FIND THINGS TRANSACT
£
Our aim? A 25% Basic Online Skills boost
in 12 months
How?
COLLEAGUES CUSTOMERS COMMUNITY
1 2 3
Everyone in the UK should have the Basic Online
Skills to enjoy the full benefits
of the web
Everyone deserves world-
class digital services that
meet their needs and are useable
by all
Communities that don't have
the skills to fully enjoy the
benefits of the internet should
not be left behind
Go ON UK Digital Skills Charter
Joining digitalskills.com
Shared language – knowing what to say
Hundreds of partnersso far including
National partners Local partners
They’re supercharging existing activity and embedding Basic Online Skills
into everything they do
A taste of activityso far
Future champions will identify, develop and train digital champions throughout Northern Ireland with an emphasis on: • Supporting rural communities• Promoting ease of access for disabled
members of the community • Preparing the community for Welfare
Reform changes and challenges Reaching out to past participants
Trained 496 digital champions across NI
Lower Castledawson CA Coleraine DHCN
Disability Equality Group NI
"People with sight loss need to acquire IT skills that offer them new ways of accessing information and interacting with the world around them after they lose access to print.“ DorisRNIB training has enabled Doris to increase her involvement in her local community
“Halifax Northern Ireland, part of Lloyds Banking Group, has a huge responsibility to encourage and support people and organisations to gain the Basic Online Skills and confidence to take advantage of the many opportunities the internet can bring.
That’s why we are committing our own colleagues and joining forces with our community partners in Northern Ireland to support those with low or no digital skills. Namely:• Creating an army of at least 500 digital champions to promote the benefits of a digital world• Focusing our Halifax branch colleagues on supporting our customers to carry out their banking online• Putting plans in place to support five different charity groups through our membership of Northern
Ireland’s business in the community”
Jim McCooe, Regional Ambassador for Northern Ireland, Lloyds Banking Group
What can you do now? • Digital champions – become one or recruit and support others• Basic Online Skills – embed into everything you do• Partnerships – make contact with local partners or on
digitalskills.com and work together to find creative ways to help boost Basic Online Skills in your area
• Digital Skills Charter – encourage your organisation and partners to engage and commit
Together we can helpevery person, small business
and charity get connected
Thank you