Copyright © 2013 Boeing. All rights reserved.

July 11, 2013

Go for Zero:One Day at a Time

Safety Promise

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Communications Objectives

One cohesive Boeing voice around safety

Everyone at Boeing understands what is expected of them regarding safety

All leaders know how to engage their teams about safety

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Communications Strategies

Demonstrate a consistent commitment to asafety-focused culture

Enable leaders to be safety spokespeople, drivingchange throughout their organizations

Implement consistent look and feel for safety communication with localized customization

Empower employees to tell their stories, recognizegood behavior and hold each other accountable

Listen, test, learn and evolve

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Safety Promise | Event Objectives

Demonstrate leadership commitment to making Boeing a safety leader

Shape vision of safety as a cultural value and competitive advantage

Promise sustained, meaningful changes

Inspire and empower managers to lead the transformation

Be as safe working at Boeing as using Boeing products

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Messages

Safety Guiding Principles

We value human life and health above all else, and take action accordingly

All incidents, injuries and workplaceillnesses are preventable

Safety is everyone’s responsibility

We do not compromise safetyto meet schedule

Go For Zero – One Day at a Time

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Safety Promise | Event Timeline

11:40 CDT ExCo members arrive in St. Louis Bldg. 75 Transient Lounge (Green Room)

Noon Site/program leaders introduce webcast at local All Manager Meetings

12:05 p.m. Opening video featuring Josh Divers

12:07 p.m. Jim McNerney- Defines challenge- Near-miss video- Guiding Principles - Call to action

12:20 p.m. Panel Discussion Ray Conner, Dennis Muilenburg, John Tracy, Kim Smith

12:32 p.m. Video office safety

12:35 p.m. Kim Smith Instruct managers to complete training by July 31

12:39 p.m. Inspirational video (aka Children’s Video)

12:41 p.m. Jim McNerney Concluding remarks

12:44 p.m. J. McNerney, R. Conner, D. Muilenburg and J. Tracy sign Safety Promise

12:45 p.m. Kim Smith Close webcast, hand back to site/program leaders

12:45 p.m. Site/program leaders discuss Safety Promise with teams

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Near-Term Communications

July 12 Go for Zero website roll (soft launch)

July 15: Pre-event BNN

July 16: Manager News reminder

July 18: Post-event BNN

July 21: Edited webcast loaded into training curriculum

July 23: Manager News training reminder

July 25: BNN linking to video

– Interviews from Charleston, Everett, Gosport (UK),

Long Beach, Melbourne, Philadelphia

July 30: Manager News training reminder

– Makeup sessions for employee on travel/vacation

Aug. 2: Frontiers

– Ray Conner/Dennis Muilenburg interview

– Employee feature (Potential cover)

BD Australia helicopter-training team,

EO&T satellite fueling team, BCA 767/747 structures

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Branding

242199 | 8

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Safety Promise

StandardDeck, 241522.ppt | 9

Copyright © 2013 Boeing. All rights reserved.

Go for Zero – One Day at a Time

Results

Trained all managers and employees

• 18,008 managers viewed safety Promise webcast

− 650 international managers

• 159,336 employees completed Safety Promise

Active, ongoing dialog

• 2,377 visits/day to website (112,944 since launch)

• ~1,200 employees engaged in inSite discussion

• Employee stories published every 2 weeks

Listen, test, learn, evolve

• 78% of employees agree/strongly agree that “Safety discussions/ communications has increased”

• 75% of employees agree/strongly agree that “My manager frequently discusses safety with us”

Author, 7/3/2013, Filename.ppt | 10

Engaging Employees in Workplace Safety