GO APE BLOGGER

OUTREACH CASE STUDY

Emma Gardiner

Online marketing executive Go Ape

Amy Johnston

Account manager Wolfstar

INTRODUCTION

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GO APE

Creating adventures,

encouraging everyone to live life more adventurously

AWARD WINNING CONSULTANCY

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WHY SOCIAL MEDIA?

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MARKETING STRATEGY

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BLOGGER OUTREACH

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CONSIDERATIONS

Readership Geographical

location

Established

networks

OUTREACH CAMPAIGN

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COVERAGE

COVERAGE

Creators – source, communicators ,

influencers

Editors – contribute, communicate,

influence

Lurkers – consumers, readers

1%

9%

90%

BANANA BLOG

Tag cloud

Comments

Retweet

button

Banana rating

Other blogs

Latest tweet

Facebook

CONSTANT DEVELOPMENT

RESULTS - SUMMARY

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NEXT STEPS

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ANY QUESTIONS

GET IN TOUCH

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