Go All In!
10
-
Upload
michigan-state-university -
Category
Health & Medicine
-
view
78 -
download
0
description
Transcript of Go All In!
![Page 1: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/1.jpg)
![Page 2: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/2.jpg)
The Big Idea
GO ALL IN!
![Page 3: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/3.jpg)
Nutritional Knowledge
Most people think exercise is everything
Diet is 80% of any effective exercise plan
![Page 4: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/4.jpg)
The January Joiner Highly Motivated Committed to Change in the short term Excellent Potential Customer
![Page 5: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/5.jpg)
Campaign Goals
Increase Revenue by 20% Increase Gold Card membership by 5%
Q1 2013 Q1 20140
100
200
300
400
500
600
700
800
2014First Quarter Revenue Goal
![Page 6: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/6.jpg)
New Budget
35 Million Dollars for the first quarter of 2014
![Page 7: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/7.jpg)
Setting It All In Motion
![Page 8: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/8.jpg)
1.5 Million over 3 months
15,679 clicks per day
414,285 impressions per day
![Page 9: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/9.jpg)
Additional Strategies
Nutritional Reps
Television Ads
Outdoor Ads
![Page 10: Go All In!](https://reader036.fdocuments.net/reader036/viewer/2022081602/545009f8af79597e078b5df5/html5/thumbnails/10.jpg)
Summary
January Joiners are motivated….for now