GO Airport ShuttleDon Eames

The GO Group, LLC Board MemberPresident/CEO GO The Airport Shuttle

AGTA Meeting Ft. Myers, FL

The Air Travel Market

Air Travel Will Continue to Grow

The Air Travel Market

•Higher fuel and labor costs will shrink airline margins.

•Economics will constrain airport expansion – forcing more efficient use of existing facilities.

-Shared ride vans can optimize facility use.

•Higher air fares will put pressure on other travel related costs.

•Increased packaging of all travel components will create added value.

Marketing Ground Transportation

Point of Purchase•Moving from purchase of services at airports to purchase of services further back the distribution channel

Point of Purchase

•Emphasis moves from airport ticket counters to websites, travel sites and travel partners such as hotels and airlines

Customer Recognition

• What % of flyers know what an airport shuttle is?

Reaching Out to the Market•Emphasis moves from airport signage to:

Search Engine Optimization Email MarketingSocial Network Marketing

Reaching Out to the Market

•Creating added value with airline mileage programs and other reward programs

Reaching Out to the Market

•Quality service through passenger surveys and travel site feedback

Technology Requirements

Customer Outreach•State-of-the art website

Customer Outreach

•Mobile Device Applications

Customer Outreach

•Ticket Kiosks at Hotels, Convention Centers and Airports

Customer Service

•State-of-the-art reservation system

•State-of-the-art Credit Card Processing;•Online•In vehicles•At ticket counters•At kiosks

•Maintaining PCI Compliance

Quality Control of Service

•State-of-the-art dispatch system

•GPS

•Mobile Data Terminals in all Vehicles

Environment

Fuel Cost Will Rise

•Alternative fuel use will increase requiring greater investment in vehicles.

Environmentally friendly vehicles

Need for Lowering Emissions at Airport Curb Will Increase in Importance

•Use of high occupancy vehicles will grow.•More economical fares•Private transportation generates taxes and fees

Environment

•Increase the use of buses to nearby communities – Point to Point Service

•Evaluate the financial viability of light rail services

•Publicly owned and operated transportation creates the need for subsidies and takes revenue away from tax and fee generating services.

Business Environment - Challenges

•Employee Drivers

•Healthcare Costs

•Status of Independent Contractors

Need to Create a Return on Investment

•Investment Required:•Vehicles, Technology, Training and Marketing

Number of Years Business Will Be Sustained

•Term of agreement-The shorter the term the higher the costs to cover monthly.

e.g. the fewer years you finance a new car – the larger the payments

3yrs= $500/mo4yrs=$400/mo5yrs=$300/mo

A Model of Planning Success

• The GO Group, LLC achieves national prominence in 4 years.

The GO Group, LLC

•A franchise network created from a strategic plan developed by a group of ground transportation company owners.

The GO Group, LLC•Provides a national and international system of operators

The GO Group, LLC•Has a large customer base buying services for city of origin and city of destination.

The GO Group, LLC•Creates Brand Awareness, while maintaining the pride of local ownership and the hands on quality control of service

The GO Group, LLC

•The larger network offers great value to strategic partners such as travel sites, airlines and hotels.

•Has ability to participate in national and international marketing initiatives.

•Provides access to state-of-the art technology.

•Drives down costs through national purchasing programs.

•Has the talent to meet tomorrow’s challenges

The GO Group, LLC

•Benchmarks operations through measurement of Key Performance indicators.

oRevenue per vehicleoRatios of wages, marketing and sales, maintenance, etc. to revenue

•Compare different market results and influences

1) Marketing costs as a % of expenses and as a % of sales. Do not include salaries.

2) What % of your marketing expense is spent on print, web, radio

3) Reservation department-a- peak hours- # of calls answered by a res agent per hour

b- % of calls answered that are reservations

c- average time per call. (Divide # of minutes by # of calls answered)

d- average time per reservation (if you can not differentiate then divide # of minutes by # of res made)

e- % of abandoned calls

f- % of calls answered within 15 seconds, 30 seconds, 60 seconds

4) your single fare as a % of taxi fare. (If you serve multiple towns/cities, pick the most popular)

5) the average wait time vs the average trip time

6) % of discount for:a- on-line reservationb- round tripc- second person

The GO Group, LLC

•The GO Group, LLC launched in August of ’07 and following a strategic plan has achieved tremendous growth during very difficult economic times.

Reservations