GO Advisors - Online Reputation Management
Transcript of GO Advisors - Online Reputation Management
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GO ADVISORS
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About GO Advisors
GO Advisors is a private and independent business that specialises in
providing technology consulting services to conventional businesses and
financial institutions. We offer bespoke solutions that focuses on cloud
application development, internet marketing, social media management and
ERP system implementation, with a particular emphasis on Asian businesses.
Our Core Services
● Cloud application development
● Transforming ideas into custom business applications
● Internet Marketing and Social Media Management
● Online reputation management
● Business consulting and financing
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Core Team
Felix SimPrincipal Advisor
Singapore
Amit C.Senior Web Developer
India
Maciej K.Web Optimization Engineer
Romania
Brad H.Information Security Expert
United States
Alex M.Creative Design Specialist
Philippines
Rifayat U.UX & UI Designer
Bangladesh
Julie K.Social Media Specialist
Philippines
Mads O.Social Media Manager
Philippines
Armil V.SEO Specialist
Philippines
Syed HadiSenior Advisor
Dubai
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Solutions Overview
We work with clients big and small across a range of sectors and using an
iterative and incremental methodology called Agile, we are able to help
customers benefit quickly. Our unique Rapid Development approach enables our
customers to validate their needs and build confidence in the software before
deploying it.
Consulting MethodologyWe believe that analysis of your company and your customers is key in
responding effectively to your technology needs and we will work with you to fully
understand your business to achieve the greatest amount of productivity
possible.
Business ExcellenceWhatever the level of support you require, we are sure that we will have a
package that meets your needs. All of our professionals are highly experienced in
the areas in which they work and have been through a thorough recruitment
process to ensure they deliver to the high standards that you would want for your
business.
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GO Systems
GO AccountingCloud-based accounting management
GO CRMCustomer relationship and loyalty management
GO HRMCloud-based HR Management
GO ANALYTICSOnline media analytics tool
GO SEOSearch engine optimization for higher search rankings
GO APPOINTMENTSAutomated appointment booking system
GO DOCUMENTSDocument management for multiple devices
GO INVENTORYCloud-based inventory management system
GO PROJECTSProject management system on the Cloud
GO BLASTEmail marketing tool with targeted lead generation
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Online Reputation Management
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Google SearchWhat do you see when you
type in your own name or
company name into a Google
Search?
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Your Reputation, Our Business.
The world has become a more transparent place, with the
widespread use of the Internet. There is nowhere to hide, and no
matter how hard you try to keep your presence “off the grid”, all it
takes is for one disgruntled customer or a friendly prank to ruin
your reputation online. If you do not take control of your online
reputation, someone else will.
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When Your Online Reputation CountsWe often focus on reputation management for businesses or job seekers, but the fact is that online reputation management is for everyone, always.
Starting a businessWhen you’re starting a new business, potential employees, customers and partners will be interested to know who they are working with. Your online reputation is the first impression that they will be looking out for.
Searching for a jobRecruiters and potential employers use the internet to research on their candidates before hiring decisions are made. If you are hunting for a new job, it is important to ensure that your online reputation is
NetworkingWhen you attend a networking event, chances are you will come across interesting people that you might want to keep in touch with. Their first source on your background will almost definitely be to go online.
Attracting new clientsWhen you run a marketing campaign or a promotion for your business, new clients will use the internet to search for your company’s reputation. Reviews on the internet about your company is the most important impression.
Getting a loanIf you are applying for a loan, it has now become part of the bank’s policy to search for background information on you using the internet. It is most important to ensure that your online reputation is positive when a search is made.
Talking to reportersWhen reporters interview you, it is sometimes difficult to determine what their real objective is. In order to ensure that their report on you or your business is a positive one, having a good online reputation will help.
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Your Online Record is PermanentIt doesn’t matter if you have no immediate need for a great online reputation. As long as you need it someday — and you will — it’s important that you pay attention to what’s out there, and what you continue to leave for others to find.
Though the Internet moves at a fast pace, it’s also incredibly slow to forget. News stories or a drunken photo from 10 years ago may still show up on your first page of Google results if the search engine thinks they’re important.
The Google WorldThe Internet is for explorers, and as with any ripe terrain, there’s a fine line between discovery and exploitation.
Someone is Googling You, NowEven if you don’t have any life changes on the horizon, you should know that people are still Googling you anyway. It’s common practice to Google a friend, family member, or acquaintance out of curiosity. Are your results embarrassing, or encouraging?
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6 Things You Don't Know About Online Reputation Management
Think reputation management is all about your first few Google results and locking down privacy on social media? Think again.
03Reputation boosting powerhouses like Yelp and Ripoff report have thousands of pages of content, and tend to rank very highly in Google. That means if you’ve got a bad review on one of those sites, you’ll be fighting an uphill battle.
06Individuals and businesses can manage and control their online reputation with a clear strategy in place. Depending on your primary purpose, a reputation management expert can assist you with creating and managing a positive online reputation.
Review websites are stronger than you
Online reputation can be managed & controlled
02Companies are increasingly turning to social media when making lending decisions. They are primarily used to confirm identities, but in some cases, they are also assessing creditworthiness. Social media activity may soon be incorporated into FICO scoring.
05You can have a poor online reputation through no fault of your own. How? Let’s say a criminal has the same name as you, or an angry ex creates a crazy blog post with your name all over it. It’s difficult to control factors like these, but they can influence your online reputation anyway.
Your online reputation may impact your ability to get credit
Bad reputations happen to good people
01If you’ve confidently locked down your social media profiles so that you can feel free to speak your mind, be careful. Though you do have a reasonable expectation of privacy, remember that anyone who can view your private profile can also save photos, take screenshots, copy text, and share anything they’ve seen.
04Think you’re stuck with terrible search engine results? Not so fast. For serious offenses including false information, you may be able to use online defamation laws to remove content and even receive compensation for damage to your reputation. Google may also offer assistance in removing sensitive personal information from search results.
Content on private accounts can be shared
The law — and Google — may be on your side
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Signs Of A Good Online ReputationWhen do you know when you have a positive online reputation
Accurate search results
• You want most of the search
results that pop up for your
name to actually apply to you.
• Not someone with a similar
name, or entirely devoted to a
famous person (or worse, a
criminal) that shares your name.
• When people Google you, they
want to find you.
No embarrassing entries
• A good online reputation has
nothing questionable to be
found.
• No photos of crazy nights out,
illicit substances, revealing
clothing, or inappropriate poses.
• At the bare minimum, your
online reputation should at least
not be embarrassing.
Information that backs up facts
• If you’ve sent your resume to a potential
employer, or connected with a new
contact on LinkedIn, you can bet they will
probably check you out on Google.
• Does what you’ve told them about
yourself line up with what your online
reputation will says? It should, or your
online reputation may reflect poorly, and
negatively influence their opinion of you.
Active online participation
• Do you have online accounts —
and use them? Anyone who
Googles you should be able to
see that you’re active online,
whether it’s on your own blog,
Twitter, LinkedIn, or Tumblr.
• That online activity should show
that you’re knowledgeable, or at
least interested in learning,
about your area of expertise.
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Signs Of A Bad Online ReputationWhen do you know when you have a negative online reputation
Lack of information
• For people who want to learn
more about you, finding nothing
may be just as bad as finding
something negative.
• Searchers may wonder what
you’re hiding, or it can also
indicate that sadly, no one
thinks you’ve done anything
worth mentioning.
Outdated records
• Your single night in jail or
decade-old bankruptcy may
feel like ancient history to you,
but the Internet remembers.
• It’s a major problem if a search
for your name pops up records
that show you’ve had run-ins
with the law or major financial
trouble.
Negative news
• Having someone talk badly
about you online is one of the
worst blows to your reputation.
• It shows that you not only made
a mistake, someone thought it
was bad enough to share with
the world.
• A news story about being
arrested, irate clients, or even a
crazy ex writing about your
divorce can ruin your good
name online in the blink of an
eye.
Controversial opinions
• Search engine results that
associate a hateful opinion with
your name, or controversial
discussions that are divisive may
turn others off.
• It should also go without saying
losing your temper or using
swear words online will look bad
as well.
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How We Can HelpTake your online reputation back into your own hands
Analyze Reputation
GO uses industry-standard
technology to research your
current online reputation prior to a
start of a reputation management
campaign.
Design Rep Pack
Working with you (or your team),
GO will advise you on the best way
to design your online reputation
pack. This stage is designed for it to
be as hands-off for you as possible.
Create Reputation Net
After finalizing your online
reputation pack, GO’s team will
strategically create multiple
search-engine-friendly websites
and profiles about you or your
business.
Ongoing Monitoring
Once your profile is online, there is
always the risk of a negative post
surfacing somewhere on the
Internet. GO’s team leverages the
best tools in the industry to monitor
and report on your ongoing online
reputation.
GO Advisors provides a specialized online reputation management service to our clients globally.
While every individual or business have their own unique identity and reputation, our team follows a tried-and-
tested method of creating, optimizing and managing your online reputation.
This proprietary method is quick, efficient, and effective.
GO
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1. LinkedIn2. Facebook3. Twitter4. Google+5. Foursquare6. Viadeo7. YouTube8. SlideShare9. LookupPage
10. AngelList11. Crunchbase12. Beyond.com13. SME Toolkit Singapore14. Angloinfo15. inSing16. STclassifieds17. The Green Book18. eGuide Singapore19. Singapore Mirror20. Yalwa.sg21. Kompass22. Zipleaf23. HotFrog24. BusinessList25. Yelp
1. LinkedIn2. Facebook3. Twitter4. Google+5. About.me6. Quora7. Newsle8. Xing9. Viadeo
10. YouTube11. SlideShare12. LookupPage13. AngelList14. Crunchbase15. Beyond.com
15 personal reputation
properties*
Personal reputation assistant
Free monitoring for 30 days
Project completion within 5 days**
Individual Reputation
Notes
* If you already have a presence on either of these reputation properties, we will optimize the content on these sites for you
**The amount of days required to complete an ORM project depends on your response rate. We endeavor to create and optimize your online
reputation within the promised number of days above, subject to you being able to meet our required response time.
ORM Quick-start PackagesYour first step to online reputation management
25 business reputation
properties*
Personal reputation assistant
Free monitoring for 60 days
Project completion within 7 days**
Business Reputation
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Sample ProfilesClick on the logos to take a look at some of these profiles created by GO
These profiles are real profiles, but they are provided as a sample only. Your actual site design and content may differ.
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Sample Profilehttps://sg.linkedin.com/in/simfelix
These profiles are real profiles, but they are provided as a sample only. Your actual site design and content may differ.
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Sample Profilehttps://about.me/felix.sim
These profiles are real profiles, but they are provided as a sample only. Your actual site design and content may differ.
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Sample Profilehttps://angel.co/felix-sim
These profiles are real profiles, but they are provided as a sample only. Your actual site design and content may differ.
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Summary
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FLEXIBLE PRICING STRUCTURES
We understand the need to balance innovation,
productivity and budget, which is why our solutions have
different pricing structures for different businesses.
ONE STOP FIRM
We provide a wide range of solutions to cater to the
growing and changing needs of your business, so you
can focus on your business, not on sourcing for
solutions.
6 REASONS TO WORK WITH GO ADVISORS
GOVERNMENT FUNDING
Our team of advisors are familiar with the various grants
available for businesses in Singapore, and can advise
you on the availability of funding where applicable.
WE PRACTICE WHAT WE PREACH
As business owners ourselves, we are familiar with
integrating business needs with technological
infrastructure. The advice that we give to our clients are
the same ones that we take ourselves.
PERSONALISED SERVICE
Our business model is to work with a few selected
clients throughout the lifecycle of their business, which
is why our advisors are more focused on retaining your
business, than sourcing for new ones.
BESPOKE CONSULTING SERVICES
Should none of our solutions meet your business needs,
our advisors can provide bespoke advice with a focus
on technology and business solutions.
Cloud Applications Social Media Management Online Reputation Management
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GO ADVISORSSingapore | Dubai | Philippines | India | Bangladesh | Romania | United States