GMSP SecA Group1 COffee

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Global Market &Strategic

PerspectiveCafé Coee Day



Indian Coee Industry

•

In India, cofee is grown in regions that receive 2,500rainall across more than 100 days, ollowed by a contiperiod o a similar duration

• India is the thirdlargest producer and e!porter o cofee inthe si!thlargest producer and #thlargest e!porter o cofworld

• $he country accounts or %&' per cent o the global cofee pr• ( the total cofee produced in India, )0 per cent is e!port

per cent is consumed domestically

• In 2014–15, India*s cofee e!port volume was 2+,545 metand value was -./ +10&1 million



About te Co!pany

•

ofee day lobal td& is a hi3magalur based coIt is the largest producer o "rabica beans in "siae!porting to various countries including -.", uand apan

• a6 ofee 7ay was started as a retail restauran

o in 1''& $he #rst 7 outlet was set up o11, 1'', at 8rigade 9oad, 8angalore, :arnata3a

• "s o ;arch 2015, there are 15%0 outlets across states o India& ae ofee 7ay has also e!pandoutside India with its outlets in "ustria <=ienna>, 9epublic, 7ubai, ;alaysia @ airo, gypt&



"ilter #$ Potential Countries%nited Arab !irates

•-nited "rab mirates is a country locatedsoutheast end o the "rabian Aeninsula on theul

• In 201%, the -"*s total population was '&2 mwhich 1&4 million are mirati citi?ens and )&+ m

e!patriates

• (ver +0B o the households live in nuclear ami

• Islam is the largest and oCcial state religion o

• Aopular beverages are ofee and tea which

complemented with cardamom, safron or mint



Singapore

• .trictly ollows traditional amily system, but yogenerations ollow western culture

• iteracy is highest and primary schooling is compulsory

• Aeople are Duent in antonese, ;andarin and nglish

• ;inistry o nvironment and "ntipollution unit relentlessly to maintain air and water pollution

Sout Africa

•

.outh "rica is one o the most diverse countries amonworld&

• ItEs mostly warm and sunny, boasting a diverse lando semidesert, mountainous, coastal and subtropical te

• .outh "ricaEs courts rule under 9oman7utch law

nglish common law&



• $he country boasts sound economic policieavourable business and legal environmadvantageous access to other mar3ets in "

e!cellent industrial capability and cuttingtechnology

'ungary

• Fungary is a landloc3ed central uropean countr

• It was called a Gation o Forsemen in it pre hisera

• Fungary has a continental climate& Fot sumand low overall humidity levels with reHshowers and mild snowy winters

• Fungary is democratic republic



Kilter 2L .A$ and "

8ased on general assumptions on the potential cabove, a6 ofee 7ay can either enter

1& .outh "rica

2& .ingapore



Singapore( S)P*• 9epublic o .ingapore is a leading global citystate and islan

in .outheast "sia& It lies at the southernmost tip o continenta

• .ingapore*s territory consists o the diamondshaped main more than 0 signi#cantly smaller islets

.ocial Kactors

• .trictly ollows traditional amily system, but younger gollow western culture

• 9esidents wor3 hard to ul#l their desire which converts productivity

• iteracy is highest and primary schooling is compulsory Ae

higher purchasing power

• Aeople are Duent in antonese, ;andarin and nglish



egal

• overnment runs the country as privately owned enterpris

• ompulsion on voting, "nti .pitting aws, nvironmprotection are being implemented rom early 0Es

• orruption rate is low since the penalty is hety

nvironmental

• ;inistry o nvironment and "ntipollution unit wrelentlessly to maintain air and water pollution

• .ince there is lac3 o water resources, depends heavil

;alaysia& Introduced Gater• entral overnment provides healthcare, provide und

insurance to its citi?ens

• ovt releases limited ( through which residents can ovehicle



Aolitical

• AeopleEs "ction Aarty is in power since Independence

• $he country*s constitution establishes a represedemocracy as the political system

• $he legal system o .ingapore is based on nglish commbut with substantial local diferences

$echnological

• Internet has played vital role in development o .ingapreducing cost and time spent in business

• 9esidents can easily connect to others with the help onetwor3ing

• Fousehold broadband penetration rate is )0B

• idespread I$ inrastructure, 10M;8A. broadband has reapplause worldwide



Singapore( CAGultural

• Figh Aower distance compared to other .outh east "siancountries

• 7iverse Aopulation hinese, ;alay @ Indians 9eligiouslyFarmonious and system o meritocracy e!ists

• Guclear amilies largely "sian =alues with western touc

• ducated and productive wor3orce

"dministrative

• asy to establish business in .ingapore& ompany can bregistered within a day

• (ne o the most liberal economies in the world

• conomy actively see3s K7I , strict rules or IA9 in orde

protect ideas



eographical

• .trategically located at the tip o ;alay peninsula

• lobal hub with e!tensive trade agreements in "siancountries onsists o % islands including the main Island

• 9an3ed 4th in 2014 nvironmental Aerormance Inde!

• .ingapore has no distinctive season, high humidity andabundant rainall& $emperature ranges rom 22 to %5N

conomic

• .ingapore has the highest trade to 7A ratio

• lectronics e!port contribute to about %0B o the 7A

• .3illed and educated wor3orce

• $hird highest Aer capita <Aurchasing Aower Aarity>

• ow corporate ta! rate around 1)B as o 2014



.outh "rica .A$

•

9epublic o .outh "rica, is the southernmost co"rica ounded by 7utch traders in 152&

.ocial Kactors

• .outh "rica is one o the most diverse countriesthe world&

• $hey value human civility over materialism• .outh "ricans want to 3eep harmonious wor3ing

relationships, so they avoid conrontations&

• $he nuclear amily is especially important to thenglishspea3ing white community



egal

• .outh "ricaEs courts rule under 9oman7utch law andnglish common law&

• $heir Oudiciary system consists o a onstitutional ourt,

.upreme ourt o "ppeals, Figh ourts, and ;agistrateourts

• $heir Oudiciary system consists o a onstitutional ourt, .upreme ourt o "ppeals, Figh ourts, and ;agistrateourts

nvironmental

• ItEs mostly warm and sunny, boasting a diverse landscapsemidesert, mountainous, coastal and subtropical terrai

• " central plateau, mountain ranges that surround theplateau and low lying land along the coast ma3e up mostthe countryEs topography



Aolitical

• $he parliament has two chambers, the Gational"ssembly and the Gational ouncil

• $he Gational "ssembly has 400 members @ $heGational ouncil has '0 members

• $heir e!ecutive president is elected by the Gatio"ssembly or a #veyear term o oCce

$echnological

•.outh "rica has a welldeveloped system ocommunications& $he mobile telephone userscompared to world numbers is ran3ed at numbe24& Internet users are ran3ed at number 4'&

• .outh "rica*s transportation inrastructure is we

developed, supporting both domestic and region



.outh "rica "ultural

• .outh "ricans want to 3eep harmonious wor3ing relationsthey avoid conrontations

• Kood plays a central role in the amily and community lie groups

• .outh "rica has much better statistics when it comes to mand divorce rates when compared to the -nited .tates&

• $here are even some emale tribal chies now, demonstrathave powerul role than beore

"dministrative

• .outh "rica is an emerging mar3et with an abundant suppnatural resourcesP welldeveloped #nancial, legal, communenergy, and transport sectorsP and a stoc3 e!change that largest and among the top 20 in the world&



eographical

• .outh "rica is located at the southernmost regio"rica, with a long coastline that stretches more 2,500 3m

• .outh "rica has a generally temperate climate, in part to being surrounded by the "tlantic and I(ceans on three sides

• $he country is ran3ed si!th out o the world*sseventeen mega diverse countries&

conomical

• $he economy o .outh "rica is split into twosectionsP one in competition with developedcountries and another with the very basicinrastructure

• $he countr boasts sound economic olicies, a

GMSP SecA Group1 COffee

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