Gmail Ads aka Gmail Sponsored Promotions (GSP)

@Gmail Sponsored Promotions (GSP) #GmailAds

Target your Competitors’ Mailing List

with

Gmail Sponsored Promotions


Why Email?


Target potential customers, along with existing

ones in Gmail.

Why Gmail?


What are Gmail Sponsored Promotions (GSP) or Gmail Ads?


Gmail Ads a.k.a Gmail Sponsored Promotions

(GSP)

What are Gmail Ads?


What are Gmail Ads?


How many advertising spots are there?


How it works: Teaser Ad


How it works: Expanded Ad


How it works: Ad opens and expands


Gmail Ads are designed for Gmail and can be

customized to help you achieve a variety of

marketing goals.

Why use Gmail Ads?


Creatives examples by marketing objective


How are marketers using email?


How are people engaging with their emails?


Gmail Ads provides relevant messages.

Key Benefits of Gmail Ads


Reach users while they are checking their

personal emails.

Why are Gmail Ads so effective?


Competitors’ Mailing List

You can now target your competitors’

mailing list. Shhh…

With Gmail Ads you can set your target keyword to be

your competitor’s brand name or even their domain

name.

Your ads will show up to people who are using Gmail

and are subscribers to their newsletters, or are

receiving transactional emails.


Optimise for a specific audience by using a single

targeting type or create multiple ad groups to reach

even more potential customers.

Gmail Ads help you reach the right customer


When developing Gmail Ads campaign strategy, start

by thinking about what kind of users you are trying to

reach.

Customizing strategy based on client goals


Ads Creation: Best Practices


Optimize Ads


Broad to Narrow Targeting Approach


Geo and Language Targeting


The flexibility of Gmail Ads creates opportunities to

promote a variety of consumer actions. Customize ads

based on the most valuable user behaviour.

Gmail Ads Strategy: Desired Action


We will review the performance, understand

specific reporting metrics and translate them into

optimization recommendations.

ROI measurement


Show promotions on mobile devices to expand reach, no

matter where consumers are, Gmail Ads run on Android,

iOS and the mobile web.

Why run Gmail Ads on mobile?


If you see higher CPAs on mobile traffic, we encourage

you to separate out mobile campaigns and bid

differently for this traffic.

Mobile Strategy on its own


How long should your campaign be?


Case Study 1: King Price


Case Study 2: ResellerClub


Types of Gmail Ads


Gmail Image


Gmail Single Promotion


Gmail Catalog


Gmail Multi-catalog


Gmail Custom Form


3 Steps to Getting Started


$75 FREE Trial*


Market Readiness Assistance (MRA) Grant


Market Readiness Assistance (MRA) GrantKickstart your global Google AdWords campaign with IE

Singapore’s Market Readiness Assistance (MRA) grant.

• Get support in a wide range of market entry and pre-

scope needs including digital advertising through

Google AdWords

• SMEs can get up to 70% funding of eligible setup and

marketing costs

• Receive up to $20,000 with no more than 2

applications per year.


Supported Online Marketing ActivitiesThird-party costs incurred for:

• Search engine marketing and/or optimisation

• Social media marketing campaigns

• Online advertising campaigns

• Listing/subscription fees on global online retail/e-

commerce platforms with international reach and with

e-fulfilment, payment and logistics capabilities


Services that cannot be advertised on Gmail


Need expert to help you target your competitors’ mailing list?

www.leftygroup.comCreative Digital Agency | Software Development

Contact us at [email protected]


Download this deck?

Gmail Ads aka Gmail Sponsored Promotions (GSP)

Marketing

Transcript of Gmail Ads aka Gmail Sponsored Promotions (GSP)