GMA DearMrsObama Letter Feb09 - 44-D · Letter Size Bleed = 8.75” x 11.25” ... John Ypma IF...
1
February 9, 2010 Mrs. Obama The First Lady of The United States The White House Dear Mrs. Obama Today’s launch of a national campaign to reduce childhood obesity represents a critical step forward in addressing one of the nation’s most pressing health challenges. Too many of our children are seriously overweight, and our companies stand ready to work with you to address this health crisis. As producers of the foods and beverages enjoyed by hundreds of millions of Americans, we are committed to providing parents and children with healthy choices, promoting healthy eating habits, enhancing nutrition knowledge, and supporting new opportunities for physical activity at school, in the workplace, and in our neighborhoods. We make this commitment confident that we can continue to find new and innovative ways to help support a healthy diet. In recent years, we have changed the way we develop and market more than 10,000 products, reducing fat, trans fat, saturated fat, sugar, salt and calories without sacrificing the convenience and taste consumers demand. Working with you, leaders in Congress, public health advocates and community leaders nationwide, we pledge to expand these efforts. All of us—businesses, government, teachers and parents—have a role to play in giving children the opportunity to live healthy lives. Sincerely, Roderick L. Allen Allen’s, Inc. Jack P. Kelly American Italian Pasta Company Timothy Brauer AmeriQual Group, LLC Patricia A. Woertz Archer Daniels Midland Company David L. Wenner B&G Foods, Inc. J.S. “Si” Brown III Bruce Foods Corporation Christopher D. Lischewski Bumble Bee Foods, LLC Tom Ferriter Bush Brothers & Company Pat Mitchell California Natural Products Douglas R. Conant Campbell Soup Company Gregory R. Page Cargill, Incorporated Fernando Aguirre Chiquita/Fresh Express, Inc. Paul Harder Cliffstar Corporation Muhtar Kent The Coca-Cola Company Gary M. Rodkin ConAgra Foods Gregg L. Engles Dean Foods Company Richard G. Wolford Del Monte Foods Company Michael J. Mendes Diamond Foods, Inc. Bernard Kreilmann Ferrero USA, Inc. George E. Deese Flowers Foods, Inc. Kendall J. Powell General Mills, Inc. Daniel Servitje Grupo Bimbo, S.A. de C.V. David West The Hershey Company John Ypma IF Holding Inc. Timothy P. Smucker The J.M. Smucker Company David Mackay Kellogg Company Timothy G. Fallon Kettle Foods, Inc. Kenneth E. Guise Jr. Knouse Foods Cooperative, Inc. Irene Rosenfeld Kraft Foods, Inc. Paul Michaels Mars, Incorporated Frank B. Van Schaayk McCain Foods USA, Inc. Laurie Gardella My Mom’s Foods Brad Alford Nestle USA, Inc. Randy C. Papadellis Ocean Spray Cranberries, Inc Joseph Peterson Oregon Fruit Products Company Indra K. Nooyi PepsiCo, Inc. William G. Gisel Jr. Rich Products Corporation Brenda C. Barnes Sara Lee Corporation Barry F. Kriebel Sun-Maid Growers of California William B. Cyr Sunny Delight Beverages Company Thomas Stokes Tree Top, Inc. Jeffrey Goh Two Chefs on a Roll, Inc. Michael B. Polk Unilever Bradley C. Irwin Welch Foods, Inc. Jeff Dunn Wm Bolthouse Farms
Transcript of GMA DearMrsObama Letter Feb09 - 44-D · Letter Size Bleed = 8.75” x 11.25” ... John Ypma IF...
Client:
Project:
Campaign:
Creative:
AE:
Glover Park Group - 257374
2010-01 GPG Ad Work
GMA
None
BR
Publication:
IO #:
Issue:
Ad Type:
File Format:
Proofs:
D85 - Misc.
None
2010-02/09-GPG
Letter Size
Bleed = 8.75” x 11.25”
Trim = 8.5” x 11”
Safety = None
None
None
Ship Info: D85 - Misc.
None
None, None None
Attn: None
T: None
E: None
Contact David Chapman with any questions regarding these materials.
ph: None email: [email protected]
33 East 17th Street, New York, NY 10003 • 646-230-1900
K100 K75 K50 K25 C100 C75 C50 C25 M100 M75 M50 M25 Y100 Y75 Y50 Y25 R100 R75 R50 R25 G100 G75 G50 G25 B100 B75 B50 B25PAPER
February 9, 2010
Mrs. ObamaThe First Lady of The United States
The White House
Dear Mrs. Obama
Today’s launch of a national campaign to reduce childhood obesity represents a critical step forward in
addressing one of the nation’s most pressing health challenges. Too many of our children are seriously
overweight, and our companies stand ready to work with you to address this health crisis.
As producers of the foods and beverages enjoyed by hundreds of millions of Americans, we are
committed to providing parents and children with healthy choices, promoting healthy eating habits,
enhancing nutrition knowledge, and supporting new opportunities for physical activity at school, in the
workplace, and in our neighborhoods.
We make this commitment confident that we can continue to find new and innovative ways to help
support a healthy diet. In recent years, we have changed the way we develop and market more than
10,000 products, reducing fat, trans fat, saturated fat, sugar, salt and calories without sacrificing the
convenience and taste consumers demand.
Working with you, leaders in Congress, public health advocates and community leaders nationwide, we
pledge to expand these efforts. All of us—businesses, government, teachers and parents—have a role to
play in giving children the opportunity to live healthy lives.
Sincerely,
Roderick L. AllenAllen’s, Inc.
Jack P. KellyAmerican Italian Pasta Company
Timothy BrauerAmeriQual Group, LLC
Patricia A. WoertzArcher Daniels Midland Company
David L. WennerB&G Foods, Inc.
J.S. “Si” Brown IIIBruce Foods Corporation
Christopher D. LischewskiBumble Bee Foods, LLC
Tom FerriterBush Brothers & Company
Pat MitchellCalifornia Natural Products
Douglas R. ConantCampbell Soup Company
Gregory R. PageCargill, Incorporated
Fernando AguirreChiquita/Fresh Express, Inc.
Paul HarderCliffstar Corporation
Muhtar KentThe Coca-Cola Company
Gary M. RodkinConAgra Foods
Gregg L. EnglesDean Foods Company
Richard G. WolfordDel Monte Foods Company
Michael J. MendesDiamond Foods, Inc.
Bernard KreilmannFerrero USA, Inc.
George E. DeeseFlowers Foods, Inc.
Kendall J. PowellGeneral Mills, Inc.
Daniel ServitjeGrupo Bimbo, S.A. de C.V.
David WestThe Hershey Company
John YpmaIF Holding Inc.
Timothy P. SmuckerThe J.M. Smucker Company
David Mackay Kellogg Company
Timothy G. Fallon Kettle Foods, Inc.
Kenneth E. Guise Jr. Knouse Foods Cooperative, Inc.
Irene RosenfeldKraft Foods, Inc.
Paul MichaelsMars, Incorporated
Frank B. Van SchaaykMcCain Foods USA, Inc.
Laurie GardellaMy Mom’s Foods
Brad AlfordNestle USA, Inc.
Randy C. PapadellisOcean Spray Cranberries, Inc
Joseph PetersonOregon Fruit Products Company
Indra K. NooyiPepsiCo, Inc.
William G. Gisel Jr.Rich Products Corporation
Brenda C. BarnesSara Lee Corporation
Barry F. KriebelSun-Maid Growers of California
William B. CyrSunny Delight Beverages Company
Thomas StokesTree Top, Inc.
Jeffrey GohTwo Chefs on a Roll, Inc.
Michael B. PolkUnilever
Bradley C. IrwinWelch Foods, Inc.
Jeff DunnWm Bolthouse Farms
S:8.5”S:1
1”
T:8.5”T:1
1”
B:8.75”B
:11
.25
”
GMA_DearMrsObama_Letter_Feb09.indd 1GMA_DearMrsObama_Letter_Feb09.indd 1 2/9/10 3:28 PM2/9/10 3:28 PM
